Cybersecurity and events – new challenges for the industry!

 Behind the digital scenes: The impact of cybersecurity on event organization Securing the spotlight: How cybersecurity is transforming the events industry ahead of the Paris 2024 Olympics In the run-up to the Olympic Games, cybersecurity issues are multiplying all the time, and our customers are asking us more and more about these subjects: security documents to be completed, intrusion tests, etc. When asked whether a particular site or event is at risk, the answer is unfortunately always yes. Thanks to our monitoring tools, we are able to observe the following trends in all the domains we manage almost daily intrusion attempts ; these cyberthreats are not necessarily targeted against us or the events we host, and are usually initiated by opportunistic bots, looking for known vulnerabilities in any system. Network alert: Preventing cyber attacks in major events So we need to be vigilant at all times, and take a proactive approach to protect ourselves and our customers’ data. With this in mind, we have been running penetration tests on our systems for several years now, and have taken the initiative of obtaining ISO 27001 certification in 2023. The latter enabled us to gain in maturity and to step up all our internal procedures, the choice of our partners, and risk management. Raising employee awareness and training on cyber attacks A large number of successful attacks are not based solely on the discovery of vulnerabilities, but rather on “social engineering”: phishing, information retrieval from an internal person, and so on. One of the weakest links in the system is the human element, so all employees need to be made aware of the risks (as well as good practices in terms of privacy and RGPD). It’s also important to limit password risks on event platforms: no reuse no weak word no password written on post-its… => generalize the use of password managers, and promote the use of SSO* to eliminate the need for passwords everywhere. In fact, we encourage all our customers (event agencies or advertisers’ communications departments) to use their SSO to connect to the backoffice (or to event sites for in-house events). *The Single Sign-on (SSO) is a session and user authentication service that allows a user to use a set of credentials (e.g. name and password) to access multiple applications. SSO can be used by businesses, small organizations and individuals to mitigate the management of various usernames and passwords. Implementing good development practices: the OWASP Top 10 Developers and designers should also be made aware of the most common risks, including the OWASP Top 10: We always seek to work with secure partners and proven libraries (for example, to block SQL injections). This also involves monitoring vulnerabilities in dependencies: a vulnerability may be discovered in a dependency that was previously vulnerability-free, so it needs to be updated. Identify, classify and treat risks This is one of the key points that ISO 27001 has enabled us to work on: taking the time to clearly list all the risks (to security or to the availability of our services), to put countermeasures in place, and to test them. A backup (for data) or a plan B (in the event of a crisis) is only of value if it’s been tested and you’re confident that it will work. If you have to restore a backup only to find that it’s been empty for months, it’s too late. Testing my solution with AppCraft Carry out security audits and penetration tests No matter how well we plan, zero-defects are rare. Bugs can exist, and we have to actively seek them out. The pentests we carry out are always a rich source of information, both on where we’ve succeeded (where the pentesters haven’t managed to do anything) and on where there’s still room for improvement. If you’ve never had a pentest performed, I urge you to do so quickly: perhaps your system is already very secure (and I hope you are), but you may also be in for some surprises… And the methodology used corresponds to the types of attack you’re likely to experience, so anything that can be discovered is good to patch. For your security, the event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. AppCraft, a safe solution Your corporate event deserves a standing ovation, not a cyber-intrusion! We are ISO 27001 certified. Methodical compliance with RGPD. Our developers and servers are located in France, ensuring that your data is protected by French and European legislation. Secure login with SSO or individual login and password. Regularly audited by Synactiv and Orange Cyberdefense. AppCraft is open to penetration testing by your IT departments. Discover our product in practice

Are the Paris 2024 Olympic Games an opportunity to reinvent ourselves and trigger structural changes in the way B2B events are organized?

 Relive our eventHow to create a brand experience around the 2024 Olympic Games Contents : – Design memorable events using the Olympic Games theme.– Discover ideas for animating your community before, during and after the Olympic Games.– Benefit from feedback from event professionals. Download the e-book & access the replay Contents : 1 Associate your company with the positive image of the Olympic Games competition 2 Digital technology at the service of an international gathering. 3 Promoting energy and environmental sobriety 4 JO 2024 and participant nurturing strategy On September 13, 2017, the French capital won the bid to host the 2024 Olympic Games. Between the new infrastructures and the economic and ecological costs of such a competition, no one could fail to be impressed. The world’s biggest sporting event will therefore take place in our country. We can reasonably assume that the COVID-19 crisis will be behind us, and that B2B events will have recovered and reinvented themselves. Okay, but what does this mean in concrete terms for B2B event organizers? Associate your company with the positive image of the Olympic Games competition First of all, sport is all about togetherness and good spirit. It’s this spirit and unity that organizers need to capture. Like Schneider Electric’s organization of the Paris Marathon, affiliation with such an event conveys a positive, modern and innovative brand image . To do this, you don’t necessarily need to sponsor the event itself: you can simply organize a series of events closely or remotely linked to the competition, in face-to-face, mixed or digital format. The festive dimension of the competition and the values of sport will give your company a positive image. Not only with your customers and the general public, but also with your employees. So there’s no doubt that affiliating your events with the Paris 2024 competition can help you maximize the ROI of your events. Whatever the size of your organization, this is an opportunity to be seized, and it’s up to you to adapt the format of your event to the resources at your disposal. It is thus possible to privatize a dressing room, organize an afterwork or a meal at the end of the major days of the competition. If you want to motivate your employees, you can also organize viewing sessions of one or more notable events during teambuilding days or seminars, or set up an online platform for predictions and games with gamification and prizes at the end. Discover our gamification principles Digital technology at the service of an international gathering. In addition to conveying a good image to the stakeholders you have already identified within your organization, the Paris 2024 competition can be seized as a non-negligible networking opportunity for your organization. From both an ecological and a health point of view, event networking needs to reinvent itself! Digital technology is playing a growing role in this reshaping. It enables the creation of complete, multi-support platforms, minimizing travel and enabling an international audience to exchange information despite distance. The competition will bring together decision-makers from all over France, as well as from the rest of the world. So don’t hesitate to identify the different profiles that might interest you. Invite them to your digital and face-to-face events. The competition will be a good excuse to justify your invitation to get in touch with these different profiles. Promoting energy and environmental sobriety A zero-carbon event: This has long been a marketing argument. Nevertheless, there has been a groundswell of interest since last year, and this is set to grow stronger between now and the 2024 Olympics. This militant and committed approach is no longer utopian, and there are already ways of limiting polluting emissions before, during and after your event. Before the event : 100% paperless registration Moving from paper to digital media Setting up responsible itineraries with low-carbon modes of transport. Use a centralized, third-party equipment-free solution for guest scanning During the event : Sorting and recycling the waste generated Setting up food recovery solutions (doggy bags, etc.). Provide recharging facilities for your participants’ electric bikes. After the event : Dematerialize thank-you notes. See our case studies JO 2024 and participant nurturing strategy Based on the marketing practice of lead nurturing, which consists of offering quality content to your prospects and customers throughout the year to build a long-term relationship of trust. It’s the same with your participants, and organizing an event of this scale is a particularly good opportunity to offer your guests video and/or digital content to create a community and maintain it over time! All media can be integrated into your participant nurturing strategy. A skilful blend will give you an exceptional ROI: Feature articles Your commitment to eco-responsibility Podcasts Digital highlights A white paper… It’s up to you 😉 You have 4 years left to implement a responsible and innovative strategy! The goal? Unite your community around a high value-added event! Identify the main sources of your emissions Discover the main sources of greenhouse gas emissions from your events. Our carbon simulator analyzes your answers to highlight the areas where you can make the biggest difference in reducing their carbon footprints. Thanks to our advanced simulator, each emission detected is converted into a targeted strategy, guiding you towards the most impactful interventions for a considerably reduced carbon footprint. Make my carbon simulation The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Event management for ALL your events: for your 80% recurring events A completely autonomous SELF-SERVICE EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10-event packs For your 20% events made-to-measure A unique white-label CRM for events – Over 150 modules at

Carbon footprinting for events: what’s at stake?

It’s a fact! the events business is a polluting activity,so what to do? What to do, as the Paris 2024 Olympics are fast approaching and the organizers want to “halve” CO2 emissions compared to the previous summer Olympics. Event organizers cannot remain blind to these ambitions for their own sake! L’ADEME shows that an average event attended by 1,000 people consumes : – 100 kg of paper, equivalent to 2 trees, 30,000 liters of water.– 200 kWh of energy, equivalent to 3 years of lighting with an energy-saving bulb (15 w).– 500 kg of waste, equivalent to what a French person produces in a year. When we talk about the events industry, we often think of trade fairs, trade shows, congresses or exhibitions, whether for the general public, professionals or company employees, but these formats have very different impacts in terms of pollution. Four major challenges: Greenhouse gas emissions (GHG) Events generate huge quantities of GHGs, mainly through the travel of participants (cars, planes), the use of electricity for lighting, air conditioning and so on. These emissions contribute to global warming and exacerbate environmental problems. 79% of carbon impact is due to transport and logistics. The carbon impact of a large festival on the outskirts of a town, welcoming almost 280,000 visitors over four days (like the Festival des Vieilles Charrues in Carhaix), amounts to over 15,000 tonnes of CO2 equivalent. 49.7% of emissions are linked to the transportation of festival-goers, 29.5% for transport of works, artistic teams and logistics, 19.9% to food and beverages,0.9% of impacts relate to merchandising, electricity and waste. Source: The Shift Project. Decarbonizing Culture, 2021, p.56 Consumption of natural resources Events require various materials such as paper for invitations, food and beverages, and audiovisual equipment, resulting in intensive use of natural resources. Waste management Events generate a considerable amount of waste, from food packaging to communication media. This waste is often poorly managed, ending up in landfills and contributing to pollution. Impact on biodiversity Certain events can disrupt local ecosystems, whether by occupying natural spaces for temporary infrastructures or by disturbing local flora and fauna. Measuring and reducing the carbon footprint in the events sector is therefore essential to minimize these negative impacts. Organizers are increasingly encouraged to adopt eco-responsible practices, such as holding virtual events, reducing waste and using renewable energies, in order to reduce their carbon footprint and preserve the environment. See our case studies Identify the main sources of your emissions Discover the main sources of greenhouse gas emissions from your events. Our carbon simulator analyzes your answers to highlight the areas where you can make the biggest difference in reducing their carbon footprints. Thanks to our advanced simulator, each emission detected is converted into a targeted strategy, guiding you towards the most impactful interventions for a considerably reduced carbon footprint. Make my carbon simulation Measuring and reducing the carbon footprint in the events sector is therefore essential to minimize these negative impacts. Organizers are increasingly encouraged to adopt eco-responsible practices, such as holding virtual events, reducing waste and using renewable energies, in order to reduce their carbon footprint and preserve the environment. Choosing a venue Is the location suited to your needs?Is the venue accessible for all participants and logistics?Is the site managed responsibly? (energy, water, waste, Internet connection…) Does the location convey the right image? How can we encourage participants to opt for less impactful modes of transport?How can we track participants’ movements to measure this impact? (at registration and on D-day)Avoid temporary infrastructures in natural areas that could disturb local flora and fauna. Choosing your catering Draw up precise specifications.Choose an ESAT.Interact with the restaurateur or caterer at every stage of the design process.Choose local, seasonal products. Mastering communication Tailor your promotion to your needs.Reduce the distribution of printed documents.Choose digital display media. Make an appointment with an event eco-design expert “We don’t inherit land from our parents, we borrow it from our children”. Antoine de Saint-Exupéry Contact us!

Appcraft democratizes event gamification

Appcraft democratizes event gamification Fight for attention and engage attendees at marketing and corporate events. Gamification involves integrating game elements into non-game contexts to encourage participation. It offers benefits such as increased engagement, improved employee and user retention, and the creation of an interactive, immersive experience. This approach reinforces the reward system, gives users control, creates competition and enables participants to track their progress. Gamifying an event means making it more fun by playing games. Using mobile applications, or the event site, gamification aims to create stronger interaction, convey messages and reinforce the links between participants and the company. In a hyper-connected society where people want to have fun in both their professional and personal lives, gamifying your event is the best way to meet your employees’ needs. For the duration of the event it’s possible to play seriously – serious game – between players rather than collaborators.With the digital devices available today, gamification also makes it possible to connect event participants, whether they are in person or remotely, or a mix of the two, while exploiting the power of engagement generated by games. No one is left out. AppCraft simplifies event gamification Gamification is based on 4 principles that we have totally programmed, or pre-programmed to put it another way! 1- Reinforce the reward and challenge system That’s the tricky part: which carrot? What reward? What reward? Offer the most motivated a trip, a gym membership, a company jacket… It doesn’t matter, but there has to be a reward! This is what will encourage users to engage with your event and feel part of your brand’s adventure. In addition to the event’s program, which can be very attractive, announcing one or more individual or group challenges is an excellent way of communicating on your company’s networks or in your ecosystems: it’s an additional element of motivation to take part in your convention, your event or your event. seminar, congress, conference, etc. With AppCraft, every participant can earn medals and points from their event app ; Everything is already programmed, so there’s no need to waste time on design! 2- Make participants active during the event: give them control It’s very simple, because all the interactivity modules, or the participant’s decisions to follow a particular workshop, to respond to a particular ask questions to a speaker, or take part in a survey. Make an appointment with an exhibitor, post a photo on the social-wall, scan a QR code on a route etc… are likely to be earn him pointsOrganizers, it’s up to you to find the right pretexts to make it appealing to your audience, to make it a fun experience.With AppCraft, you can organize and prioritize each action: answering a quiz can earn you 5 points, while asking a question can earn you 1 point.Here again, everything is already programmed into the points calculation, so no time is wasted on design! 3- Create emulation among your participants, individually or in teams Obviously, leading a network of shareholders or members at a general meeting is not the same as leading a sales force. That’s why your event gamification module must be fully customizable to suit your audience. Creating emulation through gamification is a way of playing with the time of the event, before, during and potentially after (with a consolation prize, for example).Your participant has a goal to reach, and this will motivate him or her, because humans are naturally competitive and like to win or be recognized.Creating highlights and punctuating your event with games means that your participants can earn medals throughout the event. This will make them want to come back and participate even more, to earn even more points. Challenges can also be individual or collective, so your gamification module must be able to manage teams. This will reinforce interaction between employees, team cohesion and the feeling of belonging to your company or group.Here too, everything is already programmed to manage team results, so no time is wasted! 4- Follow the competition and its ranking It’s important for the motivation of each team or participant to track their results, progress and ranking.A simple interface lets you track progress from event application or on the event website for the various challenges on offer. Participants can see how far they’ve come, and how close they are to achieving the top score on a leaderboard. It’s a great way to boost your event and fuel conversations between participants or teams. See our case studies The benefits of gamification are manifold: improve participation and reduce no-shows improve engagement throughout the event set the pace for your event and stimulate interaction improve participants’ attention span anchor your messages more firmly with your audiences add a touch of entertainment to your business event make your participants actors of their experience rather than mere spectators get more feedback from your users rewarding the best For the organizer or company, gamification also makes it possible to gather an enormous amount of information from users, often very qualitative information. How many hours do you need to set up gamification for your event? Thanks to the parameter-setting screens in the Back-Office, it’s very easy to set up on event application or event website to manage points, rankings and create challenges to boost your event. With AppCraft, you’re not on your own: you’ll also benefit from a team of project managers to provide personalized support for event management and the choice of modules you can use. As the saying goes: you learn best when you’re having fun. Event management for ALL your events: for your 80% recurring events A completely autonomous SELF-SERVICE EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10 event packs; For your 20% events made-to-measure A unique white-label CRM for events – Over 150 modules at your disposal – Dedicated project managers – White-label customization Discover

How can you successfully brand your event?

How can you successfully brand your event? Today’s business world is largely populated by suits and entrepreneurs. These entities try everything to be visible. But for most, their inability to stand out from the crowd holds them back. It’s no secret that building strong branding is an essential lever for company growth. Everywhere you go, people know the names of the best-known brands and what they stand for. You can establish what your audience needs. And you want your audience to collaborate with you. If you’re ready to learn about the benefits of powerful brand awareness and the role of events in it, here are three tips to help you stand out from the crowd. But first, what is an event? BtoB events are communication levers that can be used both internally and externally. Every event communication has a precise objective and encourages a specific type of action for a given target: employees, suppliers, service providers, etc. This practice not only gives you visibility, but above all enables you to convey the message you want to your audience. Whereas previous event techniques focused on “push” communication (CEO monologue, top-down announcements, …) the concept that AppCraft suggests instead is the construction of a win-win bilateral relationship. This is one of the reasons why branding is necessary: to establish a strong image in the minds of the people attending your event. Why is it important to hold an event? Putting on events is the cornerstone of any company’s brand awareness. It’s a way of introducing yourself to the world and creating a space to share your ideas, exchange ideas, humanize your structure and make it more accessible to your audience. If you think of major brands such as Coca-Cola or Citroën, they all seem to have a defined objective and a common focus. They have a mission and know how to execute it, know their target audience and manage to convey a controlled perception of their image in their respective sectors. Every company, through events, must seize the opportunity to build its branding. This shows your audience your company’s values and what you stand for. The event must be the reason why your audience is attracted to your company rather than to that of a competitor. If you don’t make the effort to promote yourself, people will create their own image of you. An image that is potentially skewed by their interpretation of your company. If your aim is to stand out from the crowd, emphasize your innovative and human side. And events are the perfect channel for this! What are the advantages for a company of staging an event? Increase your visibility: every day, billions of people exchange information on the Internet via social media. Use this! If you’re looking to get noticed, it’s worth setting up an event with strong branding and well-crafted communications via a variety of channels. If your communication goes viral, you increase your market visibility. If you choose the right channels, you’ll increase your visibility with your target audience. Improve your credibility: an event can help you stand out from the crowd and inspire confidence in your message. An event with good storytelling can give everyone the feeling that they can trust you. This contributes greatly to your credibility. This is one of the undeniable keys to a successful event and a long-term relationship with your target audience. Increase your revenue streams: This means attracting people’s attention long enough to exchange what you have to offer. The more people you reach, the greater your chances of increasing sales (provided you target your communication properly). In fact, some tools allow you to collect all the data from your events, so you can easily generate a return on investment (#ROI). The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo Here are 3 tips for a successful event: Conveying your values and storytelling Focus on a specific message When planning an event, it’s important to define your communication objectives in advance. Would you like to develop your sales? Launching a new product/service? Communicate your strategy to your employees? Network with your suppliers? Defining your objective will enable you to create a unique branding tailored to your audience and that will make you stand out from the crowd. If you don’t have a clear and precise message, it will be difficult for your audience to understand your message. Deliver a clear, specific message so that your target audience understands exactly what they can expect from you and your company. Ultimately, your brand will be more likely to attract the audience it needs if your values are aligned with its own. For example, one of our customers decided to digitize their Cybersecurity Week and set up fun workshops to create commitment. At their event, only one topic was highlighted: as you may have guessed, it was cybersecurity. And their event had just one objective: to raise awareness among their employees. If this customer had tried to cover other topics, they would have potentially lost some of their participants’ commitment. To achieve high engagement, you need to go through a thought process to determine what your issues are, your context, your target audience, your message… But also how these factors correlate. This will create an impactful event and a positive return on investment. Once you’ve found your specific message that fits your event, it’s time to implement a communication strategy that stands out. Your goal must be a subject that interests you and your audience. Who adds value to the lives of your audience in your industry. How do you choose your message? Here are a few steps to follow. Think about what you want to convey. Think about your company’s values, your interests and your skills. What kind of campaign can you imagine incorporating these elements? This is

With the Olympic Games 2024, CSR policy and corporate events go hand in hand!

Corporate Social Responsibility (CSR) is an approach whereby a company makes a commitment to sustainable development issues. From corporate governance and eco-responsibility to gender equality, CSR policy embraces a wide range of subjects, all linked to the impact of economic activity on society and the environment.With International Women’s Rights Day just past, let’s take stock together of the various levers at your disposal to align your CSR objectives with the organization of high-impact corporate events. Contents 1. How can you catapult your CSR policy to the forefront of your company? 1.1 Gender equality 1.2 Project governance 1.3 The ecological transition 1.4 Communication tools 2. Support, the cornerstone of a successful event! How can you catapult your CSR policy to the forefront of your company? Among other key themes, 2024 will continue to highlight committed events and give the events sector a leadership role in driving change. Every event has its own set of specifications, in which the introduction of a cause or an awareness-raising effort on subjects as diverse as diversity, the ecological transition or equity, has now become a standard that every organizer has every interest in taking into consideration. Taking a serious look at these subjects, for example, helps to develop the internal mobility of the company by taking better account of the desires of its employees and candidates, as well as promoting their well-being; but also to strengthen the employer brand and so on better qualify your recruitment. Here are a few examples of events and actions to be implemented, depending on the CSR issue in question. ⤵️ Gender equality Corporate events designed to raise employee awareness and encourage action on the theme of gender equality have proved highly effective, and can be organized in a wide variety of formats, from more traditional events such as workshops on your rights, legal obligations, etc. or more innovative, such as video games, films or podcasts. Webinars and speeches can also serve the cause of gender equality, by drawing the attention of every employee to the issue. Another trend, straight from the USA and increasingly implemented, particularly in large groups such as Dell Technologies, Société Générale and Euronext: Employee Resource Groups (ERGs ). Set up within companies to encourage employees’ personal and professional development, these groups are led by staff volunteers, and rally around a common characteristic, be it gender, ethnic origin, lifestyle or interests. Their notorious vocation is to protect minorities from moral harassment and to contribute to their development. A corporate event is therefore an ideal channel for a group of women, for example, to get together, exchange ideas and organize initiatives to promote gender equality within the company. Project governance Workplace relations, exchanges, collegial decision-making and management are among the social issues linked to CSR policy. You can then imagine a shared management of your event project, by organizing a consultation of employees to find out their preferences, or by appointing a collegial project-team. In this way, you adopt a participative and not just a top-down approach; you encourage team cohesion within your company, and you have the assurance of a transparent organization. The ecological transition Regarding the choice of venue… Hotel, restaurant, reception hall: whatever its form, your event needs to find the perfect venue! When making your choice, you can take into account various criteria linked to the ecological transition, such as geographical distance, public transport links, waste management, the use of environmentally-friendly household products, short distribution channels… … transport issues To help your staff get to the event, give priority to collective and green mobility , such as train, carpooling or bus. Not only will this be less polluting and less expensive than the private car, but it will also encourage exchanges between participants, which will be very beneficial for the atmosphere at work! You can also suggest digitizing certain round tables to limit travel, or favoring online meetings with your service providers, when preparing upstream for the event. … content and activities If you’re planning workshops for your corporate event, think local and environmental. For example, why not dedicate one to the impact of your daily work on the environment? This will raise awareness of the issue, while providing concrete solutions. Choose local speakers and resources, such as a local animator, and include food from local producers on the menu. However, it’s important to keep your approach playful: the ecological transition shouldn’t be a boring moral lesson, but rather a collective ambition, a shared value. If you’re planning a seminar, you can organize a bike ride, a fruit-picking session in a nearby orchard, a visit to a producer of regional specialties or even think about integrating game mechanics into your events, thanks to gamification. … choosing service providers During your event, you will certainly call on the services of various service providers When selecting them, it’s important to observe their own commitment to the ecological transition: local sourcing, travel, working conditions, waste management, among other issues. As soon as you commission them to work for you, their social responsibility becomes that of your company for the duration of the event. It is therefore essential that their values and operating methods reflect your own commitments. Communication tools A corporate event is above all a visibility and internal communication operation, so it’s only natural to use a variety of communication media for the occasion. But here too, you can be relatively sober, by avoiding multiple prints on paper or the use of non-reusable plastic banners; or by choosing goodies made in France, in recycled and recyclable materials. These are just some of the ways in which you can integrate the various themes of your CSR policy, with the guarantee that your corporate events will be rich in exchanges and diverse learning experiences. Support, the cornerstone of a successful corporate event! While the objectives are noble, setting up events centered around your CSR policy often requires support. As the first event tech company to be iso 20121 certified, having also carried out its carbon footprint

The 7 keys to a successful business seminar

How to organise a successful business seminar? Physical seminars have largely resumed since the COVID crisis, but the climate crisis is calling into question our habits.Events are by nature ephemeral and polluting: over 80% of the carbon impact of an event is linked to the travel of participants, so what can we do?Some companies have opted for the all-physical approach, but many are opting for hybridization, or even the complete digitization of their business seminars. In all cases, there are practices to ensure the success of your in-house event.Let’s take a closer look: Upstream: gather and inform your participants The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo KEY 1: Create a showcase for your event. A critical point, often underestimated by organizers, is the universe communicated to your target audience. An event, even an internal one, must reflect an impeccable brand image! Create a visual universe dedicated to your event through a platform or mobile application, for example, and offer your participants a unique experience. Careful design, a detailed description of the event and images and videos will help to engage your guests. Your participants will also be able to use this showcase as an anchor point to find all the information they need about their seminar: program, dates, schedules, documents, transport, hotel… Helping them plan ahead will make all the difference! AppCraft’s little plus: Thanks to the modularity of our product, you can reveal your showcase as you go along. Opt for the opening of new pages/modules over several days or weeks to keep the teasing going right up to the big day. The other AppCraft plus: Our in-house design studio can help you create customised mock-ups that look just like you, allowing participants to immerse themselves in your brand universe. KEY 2: Communicate innovatively. Having a shop window is great, but it’s not enough. The most important stage of any pre-event is the traditional (but innovative) personalized invitation. This moment makes your event official. Formerly a paper version, the digital version offers many advantages. More design possibilities, more customization, more automation, more flexibility and, above all, more tracking! By importing a file of guests, the organizer can now send an e-invitation containing not only the guest’s first name, but also information specific to him or her, such as flight, table or room number, or the time of a meeting or workshop in which he or she will be participating. The more personalized your invitation, the more your attendees will feel involved and valued. AppCraft’s little plus: Our tool centralizes your mailings and allows you to view the status of your mailings in real time, as well as reporting delivery errors. Organizers can improve their return rate with targeted reminders, adapt your logistics and reduce your costs in the run-up to the event. It also saves you a lot of time, allowing you to concentrate on tasks with greater added value for your event! KEY 3: Create a community to support your event. One of the things we’ve noticed in the various seminars we’ve organized is the benefits of having a strong community for communicating your event. The latter can be a real lever for creating a lasting bond with your employees. More than just a source of information, your showcase should be a place for your internal community to exchange ideas. To promote this gathering, it’s a good idea to provide a directory of participants on your showcase (platform or mobile solution). Coupled with a fluid networking module, it facilitates and encourages exchanges between everyone. Other modules that also work well for this are the social wall, chats and forums. During : Vary formats and formal/informal moments 💥 KEY 4: Gain time and agility On the day of your seminar, there will be several moments in quick succession, and you’re going to need a solution to save you time and make you more agile. For example, a check-in/check-out module can let you know in real time where each of your guests is. Is someone missing from your cocktail party? Has a guest gone to the wrong workshop? Has your VIP arrived at your reception venue? Once you’ve made sure everyone has found their way around, you need to find a way to get them involved in the event. One of the challenges of your seminar is to capture your audience’s attention and create a bond with them. To get your guests in the mood, don’t hesitate to interact with them and engage them in what will become THEIR event. To do so, don’t hesitate to : Launch quizzes on subjects specific to your organization Set up Q&A sessions to take their questions into account Use chat to make exchanges more fluid and more or less formal 💥 KEY 5: Alternate work and festive times The most eagerly-awaited moments of company seminars are the informal ones. It’s therefore important to set aside time for these more festive moments between 2 official announcements. Bonding usually takes place during these periods. To ensure that links are created, consider the various possible formats: Gala dinner Theme evenings Cocktail Coffee and other moments of relaxation Team Building To liven up these moments, or the rest of your event, don’t hesitate to encourage participation and increase your visibility by sharing photos/reactions. The social wall gives you the opportunity to find out more about what’s going on locally. 💥 KEY 6: Think hybrid for your seminar The hybrid format imposes different rules on organizers than the physical or 100% digital format. So here are a few things we’ve learned about this format. Do not plan 1 BUT 2 suitable experiments: on site and remotely. To deliver a personalized, tailored experience, you need to treat your on-site and remote audiences differently. Let’s take the example of a soccer match. On-site fans and

Is reducing the environmental impact of your events a utopian dream or a necessary reality?

A green event is one that is planned and managed to be as environmentally friendly as possible. This includes reducing waste and emissions, conserving resources and using sustainable practices wherever possible. 1. Why organize a Green Event? Organizing a green event is a great way to show your commitment to sustainability and environmental preservation. It can also help reduce costs and demonstrate your concern for the planet. Green events help reduce waste, conserve energy and promote environmental stewardship. What’s more, they can be made fun and educational for your participants, creating commitment around this common goal. The aim is not to make a perfect event, at the risk of wasting time and money, which would be a source of frustration. The aim is to do our utmost to reduce our environmental impact and carbon footprint. Organizing an environmentally-friendly event is made even more efficient with an event platform such as AppCraft, where right from the registration form, information is provided on where participants are coming from, and the means of transport used to get to the event. All this data is compiled in the backoffice of the event management platform to calculate the carbon impact of each participant’s trip. 2. What’s Green IT? Green IT means adopting sustainable practices and technologies to reduce the environmental impact of your various event applications. This requires a set of strategies and practices to improve energy efficiency and reduce material and energy consumption in the manufacture, use and management of your virtual platforms. Green IT practices include recycling IT products, using more energy-efficient software and devices, and employing energy management systems. Achieving environmental sustainability objectives through effective management of digital assets (photos, videos…) is essential to ensure the longevity of your events. You can achieve these goals by taking steps to reduce your digital footprint. How easy is it to implement? Not always! Implementing actions to manage your various software programs and use greener, more sustainable technologies must be part of a clearly defined strategy. This strategy can include reducing energy consumption and production. You can also adopt sustainable development practices, such as using clean technologies and adopting environmentally-friendly processes and digital technologies. In terms of examples, for an enhanced user experience, optimizing images and videos is an element to be taken into account when organizing your virtual event. For your carbon footprint, reducing file size while maintaining image or video quality and clarity is crucial to optimizing websites and mobile applications. It reduces page loading times. There are many ways to optimize images and videos, including compression, formatting, cropping and resizing. Compression is one of the most commonly used methods, and involves reducing the number of bits used to store an image or video. Scaleflex an AppCraft partner committed to reducing its carbon footprint, offers an innovative solution, CloudImage a CDN-based solution that accelerates the distribution of your images anywhere in the world! 3. Virtuality, engagement and loyalty Have you ever thought of organizing a virtual or hybrid event? With the help of online platforms, the playing field becomes quite vast. An event solution is ideal for organizing public or private events, as it offers tools for managing participants, recording presentations, sharing documents and much more. Did you know that with Q&A, the social wall offered on Appcraft’s platforms, you can give your audience a voice in real time during your event? In this way, you’ll create unique moments of sharing and give your events greater impact. You can even include gamification AppCraft’s latest innovation, for greater participant engagement. It’s now possible to vote, take part in surveys and meet challenges in a fun, rewarding way! Listen to our podcast to find out how to captivate your audience! Including gamification in event software is an excellent way of broadening the audience and unifying virtual and face-to-face experiences. 4. Here are some #TIPS for organizing an eco-responsible event 1. #Location : Choose a location that is environmentally friendly, features energy-saving devices, uses renewable or recycled materials, or is easily accessible by public transport. 2. #Ambiance : Wherever possible, prefer natural lighting to electric lighting. 3. #Food : Select organic, locally sourced and/or plant-based foods. Give preference to seasonal produce and reduce food waste by ordering only the quantity you need. An event application like AppCraft helps avoid food waste. For example, thanks to the QR-code sign-in system on the event application for check-in and check-out, the caterer will know in real time how many participants are present at the event, and can decide whether to bring out new dishes.  4. #Transport : Use environmentally-friendly means of transport and encourage participants to use public transport, bicycles or carpooling to get to the event, which can be easily managed by an event management platform.  5. #Communication : Use digital communication wherever possible to reduce paper waste with invitations in digital format or via the creation of a QR Code for example. 6. #Materials : Choose materials made from recycled materials or from sustainable sources, decorations made from sustainable materials such as bamboo, recycled paper and natural fabrics, or reusable materials. You can also opt for bulk items to reduce packaging. 7. #Recycling : Set up a program to ensure that recyclable items are properly separated and disposed of. 8. #GreenGamification : for example, you can use game and reward mechanisms to encourage environmentally-friendly behavior.  Example of green gamification : implementation of an app that rewards users for taking public transport or cycling instead of driving, virtual rewards for recycling and virtual competitions to encourage energy savings.  Green gamification can also be used to inform users about green topics, such as sustainable living and climate change, by providing educational content in an engaging and entertaining format. 9.#GoodiesEcoResponsables : Offering donations instead of goodies will allow you to commit a little more to noble causes in a responsible way! Both internally and externally, companies need to take the necessary steps to reduce their environmental impact. Legislation demands it, the planet demands it, the future of our children demands it. It’s a common goal, and we can only

Boost recruitment and develop internal mobility within your company? Not even afraid!

A sunny Sunday afternoon. The living room of your apartment. A well-deserved brunch with friends. Someone rings the doorbell. The stranger holds several signs in his hands and invites you to read his message: 🪧 First sign: “I’m sorry to tell you that your company is no longer attractive; it can no longer recruit.”🪧 Second sign: “Out of your target of 10 recruitments in Q1, only 4 were achieved.”🪧 Third sign: “And more than 20% of your oldest and most loyal employees have left the company in the last six months.”🪧 Last sign: “In view of your relatively weak performance this semester, I regret to announce that….” You slam the door on our stranger. Drops of sweat pile up on your forehead. Is your performance at stake? Is your management being called into question? Will your company stagnate or be overtaken? Haaa! Wake up! It was just a bad dream. And to make sure it never becomes reality, AppCraft has a few secrets to help you make 2023 the best year yet for your employer brand. At the heart of our strategy: to use an events platform to help you create, set up and manage unifying corporate events – annual seminars or conventions, awards evenings, company performance information sessions, etc. – and to provide you with the tools you need to achieve your objectives. – that will reinforce your employer brand. So that attracting qualified candidates, retaining them and turning your current employees into loyal ambassadors is no longer a dream. 1. What is an event platform, what is its purpose and how do you choose the right one? 2. Did you say employer brand? 3. 4 ways to use an event platform to support your employer branding objectives What is an event platform? Whether a software solution or a developed website, a good event management platform will help you organize, manage and evaluate your events with ease. Because it focuses on the user experience of your participants and represents the image of your event, it guarantees its success, promotes audience engagement and can even help you create a community around your event, by encouraging dialogue with participants on social networks throughout the process. Why use an event platform? As digital technology becomes an increasingly important means of communication, responding to employees’ needs for flexibility and new ways of organizing their work, using an event platform will help you engage your audience through innovative communication tailored to their needs. A good event platform will provide you with tools capable of distributing your content in an optimized way on the web and in free access, using a variety of modules and functionalities, such as interactivity, gamification, registration management, emailing and so on. The event platform that’s right for you should therefore above all offer efficient and ingenious communication options, more developed than the premium versions of basic wbinary sites. To help your event run smoothly, for example, you’ll benefit from tools such as chats, Q&A or a social wall. How do you choose your event platform? To choose your event platform, the first thing to do is to identify your project objectives, then determine your target audience and the format of your event: digital, physical or hybrid. Indeed, depending on the format chosen for your event, the choice of your event platform will vary and will focus on the presence of different functionalities: The ability to convey your content, to aggregate the management and interactivity of your participants, for example, will be more important at a physical event. In the case of a digital event a series of more advanced functionalities to accompany your 360° event will undoubtedly be more appropriate. You should also review the technology offered by the platform and check that it is working properly. Get to grips with the interface and make sure it meets your needs Is she warm, intuitive, etc.? Don’t skimp on safety security by choosing an event platform hosted in your participants’ country of residence. This ensures higher quality in terms of video streaming and RGPD compliance. As the organizer of the digital event, you are responsible for your participants’ data, and for ensuring that it is secure and used appropriately. Ask yourself the following questions: Is the website in HTTPS? Where is the data stored? Where does the platform come from? Is it ISO 27001 certified? etc. Finally, when it comes to graphics and designIf your site is designed for a tablet, a computer or a cell phone, remember to check that the platform’s design is responsive, i.e. capable of adapting the display of your site’s pages to the screen reading it, whether it’s a tablet, a computer or a cell phone, and to do so automatically. The possibility of customizing the graphics to reflect the colors of your event and your employer brand will enable your candidates to immerse themselves more fully in your world, with coherent variations adapted to your communication media (social networks, replay, showcase site, e-mails, etc.). Did you say employer brand? Employer branding is the strategic, branding asset of a company’s recruitment and internal mobility policy. It’s the image a company projects to its various target audiences, starting with its employees, collaborators and future candidates. By building on the key elements of its DNA and ensuring that it is aligned with its true values, it attracts and retains talent over the long term, and in recent years, statistics have consistently underlined the strategic role played by a strong employer brand in a policy of retaining and recruiting talent. In fact, 64% of organizations surveyed consider improving their employer brand to be a key issue in their recruitment and talent retention strategy*. Here are some key figures: 82% of companies said they had difficulty recruiting an executive; 40% of permanent contracts were terminated within the first year of employment* ; A strong employer brand increases the number of highly qualified applications by 50%; 84% of employees are considering leaving their company for one with a better reputation.**

Enjeux RH – What place does the human factor have in organizations?

Introduction It’s an undeniable fact that the world we live in today is changing rapidly. Organizations are constantly evolving, and so are their managers and employees. This evolution affects all aspects of the organization, from its finances to its structure and culture. But what about people? Employees are at the heart of organizations, but what does that really mean for them? This article will give you some ideas on the subject, focusing on HR issues that concern everyone: managers and employees alike! HR issues and the place of people in the organization The employee is at the heart of HR issues. The way we work has changed since the COVID crisis. Organizations have become more people-centric, and this is mainly due to : The importance of employee well-being. The growing need for mobility and flexibility in the workplace, implying greater freedom as to where employees work (e.g., telecommuting). The first factor has been widely discussed, but what about its consequences? As a result of this increased focus on well-being at work, companies are becoming more humanistic and more open to new ways of working that enable employees to feel more at ease, reconcile work and personal life, and be more productive. What’s more, companies have become more aware of their social responsibility, and want to go beyond mere compliance with labor law by taking into account all aspects of employees’ lives. This evolution has led companies to rethink the way they manage their staff, and to create a culture based on trust and mutual respect between managers and employees. They now rely on new tools/levers that help them better understand their staff’s needs (such as performance management systems). They also seek external expertise through partnerships and events such as Human Day, which bring new perspectives. Management rethought in the wake of the COVID crisis The people at the heart of the company, those who make up the team, are the ones who will make or break its ability to move forward. If they work harmoniously together in a collaborative environment with healthy communication, the whole organization can thrive. On the other hand, if there is tension between employees due to poor communication or a lack of trust – which is common during periods of change such as COVID – this can lead to poor decisions and bad results for everyone involved. Employees are generally those most affected by this dynamic. For HR professionals to succeed against competitors with more resources than they have, it’s important to have strong leadership at all levels of the organization. Human skills must be a priority when recruiting new talent, as they will help build team loyalty while fostering better communication throughout the company. Motivating employees within the company The employee is at the heart of the organization. He is its most important asset and a key factor in its success. Good HR management makes the most of this human capital, by recruiting competent people who fit in with the company’s culture and are motivated by their work. The way we organize our time is different from that of other sectors such as industry or services. If an employee is in a hurry, he can move fast. On the other hand, if it takes him longer to complete his tasks, there’s nothing wrong with that. It’s important to recognize and value your work, which are key factors in motivation. HR issues and improving well-being at work Events are great opportunities for teams to bond, but they can also be used as a means of ensuring balanced well-being at work and developing the employer brand. For HR, events can be set up via an events or team-building platform such as AppCraft Events, giving HR the opportunity to propose activities to strengthen team cohesion and improve well-being at work. This makes it easy to review what’s needed in the company, and then use this information to plan future meetings or initiatives such as seminars. Digital recruitment fairs would also be an interesting way of getting closer to candidates, avoiding recruitment difficulties and boosting internal mobility. In this way, HR managers can present their business units and job vacancies, add content and interviews with employees, welcome candidates online with their CVs, and manage schedules for face-to-face or video meetings. These HR issues concern us all, whether we’re managers or employees. In the end, we’re all human, and we need to take our well-being into account as a lever for professional development and fulfillment. As well as having a positive impact on employee well-being and performance, communication between managers and employees can be considerably improved. By measuring people’s well-being, HR will be able to identify problems before they escalate. This is particularly useful when you need to know what kinds of changes need to be made to improve quality of life at work. It can be a good idea to call on a company that offers an intuitive, customized event platform to organize and simplify internal communications for corporate events. Centralizing all information, communicating securely and creatively, and conveying emotional, cohesive and powerful messages are just some of the advantages of using the platform. Conclusion Now that you’ve grasped all the HR issues, we hope you’ve enjoyed this article on HR issues and found it useful! Don’t forget to stay tuned for more articles on this topic, as well as other positive content from COVID. If you enjoyed this article or have any questions or comments, please feel free to join me here for a chat. Take your first steps in digital event management with AppCraft Events. Our tool will enable you to organize every stage of your digital event in a simple and personalized way, thanks to our team available to set up your event. This will simplify event organization. Discover AppCraft Events Sankeetha Vickneswaran Responsable marketing

Why should you use an event platform?

Why should you use an event platform? In fact, there are many reasons why you should use one. If you’re an event organizer, here’s what you need to know about how they can facilitate your organization and enhance your attendees’ experience: Why should you use an event platform? To help you organize your event To help you manage your event To help you engage your participants Events are a It’s a great way to get in touch with your customers and prospects, to create a close relationship, and an event platform can help you do it better. Whether you’re organizing a conference, trade show or webinar, there are three main reasons why you should use an event platform:   To help you organize your event. An event platform will ensure that all your participants can register for the event seamlessly. you can also use the platform to manage invitations (in real time), so you know how many people will be attending even before you send out the invitation e-mails. To help you manage your event. Once the event is underway, it’s important that everything runs smoothly. We have tools that let you know which sessions participants are attending, where they are located and other useful information, so that their experience is as personalized and optimized as possible. To help you mobilize your participants. An event platform is also ideal for promoting participant engagement before and after the event. For example, we offer a mobile application so organizers can encourage participants to interact during and after the event. There’s also a module with real-time polls so organizers can ask questions during presentations and get feedback from participants. Using an event platform allows event organizers to better engage your audience. Using an all-in-one event platform allows event organizers to better engage your audience. Choosing an event platform has several advantages: The ability for organizers to control all event marketing processes Save time and money by simplifying the tasks involved (planning, marketing, registration management, etc.). Tools that centralize information and compile a database for better audience segmentation. The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. See our rates Request a demo An event platform can help you manage your organization. An event management platform can help you manage your organization. With an event management platform, you’ll be able to take care of all the back-end details that make a successful event possible in one place. This means no more searching through different applications and spreadsheets to get answers about your next meeting or event. You can do it all from a single dashboard! Event platforms can engage participants at any point along their journey. Engagement is the key to success, and you can’t engage your audience if they’re not present. The more engaged your audience is, the more likely they are to take action (for example, buy your product or service). It’s important to note that engagement doesn’t just mean answering a question, it also includes sharing content and recommending products or services. If you’re wondering how well these platforms work, think about how many times you’ve seen an ad in real life or online that was so effective that it had a huge impact on your decision-making process. Event platforms can help you measure the impact of your event on participants. Event platforms can help you measure the impact of your event on participants. They can also give you an insight into how participants engage with your brand and what they think of it. How can you measure the impact of your event on participants? You can use an event platform to measure the impact of your event on participants by asking them to fill in a survey before and after their participation, or with gamification mechanics. This allows you to see if their opinion of your brand has changed, or if they are more likely to buy from you in the future. It also allows you to see where their problems lie, whether they’re having trouble with a particular product or service, or simply need more information about something specific. How can we use this data for future events, to differentiate ourselves and attract new prospects as well as build loyalty? So, once you’ve collected this data, it’s important to put it into practice. You need to use them when planning future events to tailor them more closely to what participants want and expect. Event platforms enable event organizers to increase their visibility. There are many compelling reasons to use a site editor for your event: Increase visibility and brand awareness by promoting your company online. By getting to know your users, you’ll improve your brand awareness. Build a strong brand image with exclusive, high-quality design and content for your event. Attract more visitors to your website by using SEO techniques to generate traffic organically from search engines. (and optimization) Generate leads from potential customers who find you on search engines thanks to relevant keywords they search for in relation to what you have to offer at the time. Event platforms allow you to control your engagement rate, be autonomous and keep your participants satisfied and engaged. If you can manage your events with anEvent Management System (EMS), you have more control over pricing and marketing. You can also set up recurring events that provide regular income streams throughout the year. The management platform allows you to manage the event in a way that suits your business. This means you can use it to create an experience for your customers that will keep them coming back for more. You can also use our analysis tools. There’s no doubt that event platforms are the future of event management. They offer great flexibility and freedom, allowing you to organize and manage events in the way that suits you best. Using one platform for

Why is it important to know your audience at your events?

Why is it important to know your audience at your events? Why is it important to know your audience at your events? Know your audience so you can tailor your event to their needs. Your audience is your top priority at any event. If you don’t know who he is, how can you be sure you’re giving him the right experience ? Deliver the right message? When you understand your audience’s needs, it’s easier to tailor your event to them. When you detect your audience’s needs, it also means you can create a better experience for them by including features and activities they’ll appreciate. When planning an event, the most important thing to know is the profile of your participants. If you’re organizing a marketing event or trade show, it’s important to know who your target audience is so you can tailor your event to their needs. If you don’t know who you’re trying to reach, how can you know what they want? How do you know what kind of marketing will appeal to them? You need to have a clear idea of the type of people attending your events and their expectations. Once you have this information, you can create marketing materials that correspond to it. It could be a mini-site, a platform or a PWA that’s aimed specifically at them, with a program of events that responds in the best possible way to their issues. The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo The more you know about your audience, the more relevant your event will be, and the higher your ROI. The more you know about your audience, the more relevant you can make your event. And the more positive your return on investment. If you’re organizing an event, it’s important to understand and respond to what your participants want. In this blog post, we’ll look at why it’s important to know your audience, and how you can use data from previous events to inform and create your future events. Why is this so important? BtoB events are becoming increasingly popular as a means of reaching new audiences and creating professional communities. But if the event is not adapted to its target audience, the organizing company will miss out on great opportunities. For example: A conference might target senior executives in Sector A. But it’s a fact that most attendees are entry-level employees sent by their superiors because they need training to advance their careers. This means that a lot of time will be spent talking about subjects that don’t interest these participants, who are likely to leave early because they don’t see it as relevant to their day-to-day work. If a company wants to appeal to salespeople in the automotive sector, but delivers a vague message with no figures and benefits for another function in their company, it won’t have the desired effect on this audience. They won’t be convinced and won’t buy the goods or services offered by the company organizing the event. In the end, the company will have wasted time and money on a target they were initially aiming at. You can use your audience knowledge to set realistic goals for your event. You can use your audience knowledge to set realistic goals for your event. Your conference is fast approaching, and you’re probably looking forward to it. Conferences like this are great because they introduce you to people and ideas you wouldn’t normally meet – but, on the other hand, if the audience isn’t the right one for your content, it can be pretty pointless. The aim of this type of event shouldn’t just be to collect leads; you should try to provide real value and a lasting impression so that your customers return to their daily tasks with a positive attitude. You can also use it to ensure that the content you provide is relevant and useful to them. If you know that most of your participants will be decision-makers, you may want to provide them with more content on how to make decisions than if you know that most of your participants will be field teams or juniors. You can also use this information to determine how much time you’ll devote to certain topics at the event, as well as the type of media you’ll use. You can tailor your event to the interests of your audience. You can tailor your event to the interests of your audience. You can focus on what matters to them. You can offer better value for your ROI. You can create a better experience for your participants. You can build relationships with people who are interested in what you have to offer. The more you know about your audience, the better you can serve them with the events you organize. Information about your audience. Knowing your audience helps you choose the right content for your event. If you already know who your audience is, it’s important to make sure you understand them too. Knowing your audience helps you choose the right content for your event. You can also use it to determine where you should promote your event and how you can increase participation. Here are a few ideas to get you started: Ask participants what they expect from your event. If you’re organizing a physical event, ask participants to complete a short survey before or after they attend. If you use an online registration form, include questions about what participants would like to learn at future events.Ask them when and where they’d like to learn more about the topic.Discover their demographics (age, gender, etc.) so you can tailor your marketing efforts accordingly. Knowing your audience helps you choose the right speakers. If you’re organizing a conference or other BtoB event, one of your first steps is to find speakers

What are btob physical events for?

What are btob physical events for? The benefits of a physical event When it comes to B2B marketing, you have many options. You can send out a newsletter, set up an emailing campaign or create an advertisement on social networks. But what if you want to make a bigger impact? If you want more than clicks and impressions? In this article, we’ll look at the benefits of physical B2B events and how they can help your business grow. The power of B2B physical events Building relationships: Many people think that events are about generating leads and making sales. In reality, it’s also about building relationships with your customers. Which explains why so many companies choose to organize physical corporate events. A physical event gives you the opportunity to connect with your audience on a personal level. People like to feel special and appreciated by their favorite brands. Therefore, having a personal relationship with them will make them more likely to commit to you in the future AND over the long term. Strategies to improve the impact of physical events Planning an event is a multi-faceted process that requires a good balance between marketing, logistics and communication. Yes, it’s important to be aware of the logistics of an event. Like booking a venue, make sure there’s enough seating for all participants, and that the chosen interactivities are operational. But it’s just as important to consider the needs of your target audience. If you want to attract participants from different industries, you need to think about how they will relate to each other. If you want them to discover new products or services, you have to give them the opportunity. Here are a few strategies that can help you create an attractive physical event: Create a mobile event app to facilitate networking Event apps are an easy way to help people connect before and after an event. If you’re organizing a conference or seminar where participants have to register in advance, consider adding an optional section where they can briefly describe their interests and areas of expertise, so they can connect with others who share the same interests or experience. You can also use this section as another way for people to express their needs before arriving at the venue to ensure that everyone has a good experience at your event. A networking module activated in advance of your big day can also be a very good idea to encourage links and discussions even before your event begins. Use your event to promote your brand The aim of a physical event is generally to raise awareness and interest in your brand or product. To do this, you can offer a live demonstration, leaving the hand to your participant. Some companies even offer free samples of their products so that people can handle them, give them live feedback or even become product ambassadors for the most convinced. The aim of a physical event is generally to raise awareness and interest in your brand or product. To do this, you can offer a live demonstration, leaving the hand to your participant. Some companies even offer free samples of their products so that people can handle them, give them live feedback or even become product ambassadors for the most convinced. The event CRM you urgently need With AppCraft’s CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo Reconnecting after a long period away from home The aim of B2B physical events is to connect with your audience and (re)create a bond. There are many ways to get in touch with your participants. The traditional way is through social media, but there are many others. One of them is to organize a physical “corporate” event. It’s a gathering of people from the same sector or professional interest who come together to physically attend a specific event. It can be a seminar, a congress or even a gathering of several parts of a company (suppliers, customers, partners, etc.). Meet and reconnect with your audience.Share ideas, connect with like-minded stakeholders and learn from their experiences.Strengthen relationships with customers and prospects through new opportunities to share expertise.Prospect new business by meeting potential customers at the events they attend. Connect with your audience The aim of BtoB events is to connect with your audience, engage them in dialogue and communicate with your target audience. To do this, you need to ensure that your event is interactive, memorable and has a clear call to action. These are the main objectives of any event. Your event must also be easy to find and reach; it must be easy for participants to obtain information about the event before attending; and it must be easy for participants to register. If you do all this correctly, the goal of physical events will be achieved! Connect with your audience Engage with your audience Communicate with your audience Answering questions from the public In addition, you can use an event as a platform to promote your brand and publicize new products or services. For example, if you’re launching a new application or website, organizing a launch party is a good way to get your audience excited about it and help them understand how it works. Engage your audience through emotions BtoB physical events are all about emotion. It’s the place where you can establish a human link with your customers and prospects. But to do that, you need to understand what they want. What do they expect from your event? The answer is probably different for every company, but there are some common themes. You may be asking yourself, “Why should I invest in physical events?” or “How can they help me grow my business?”. Well, here are 5 reasons why they can be beneficial: Physical events enable companies to connect with their audience on a deeper level. They create opportunities for

Top 5 strategies for a successful BtoB event

Top 5 strategies for a successful BtoB event Targeting a specific audience What makes an event work is that it targets a specific group of people. They could be your business partners, your VIP customers, your regional employees, your suppliers, etc. If you don’t know who you want to reach, your event will be too vague and your message too generic to arouse anyone’s interest. Have a clear idea of your audience’s expectations and needs. You should be able to describe them in 2 or 3 sentences. Their interests must also be taken into account when choosing the topics you will cover at your event, and how you will promote your content before, during and after the event. Make them feel at the heart of the event. To create valuable community links that foster long-term business relationships and lead generation, you need to make them feel recognized at all times. In other words, they’re not just another audience at one of your events, another face in the crowd! They’re there because you care about them and their expectations. Examples of properly targeted audiences include: IT professionals working for small companies; start-up founders looking for investment opportunities; or medical researchers interested in the revolutionary breakthroughs in cancer treatment taking place in Europe. Keep in mind that the event in question is not just a way for your company to communicate a message, but also and above all a way to develop and strengthen your relationship with your target audience. So that both parties have something to gain from the moment. Offer a tempting program How do you attract participants to your B2B event? By offering an attractive program. A strong call to action will encourage your target audience to participate. You can focus on the benefits attendees will receive by participating in your event, and share information about the activities and entertainment they will enjoy at the event. Perhaps you’ll find some fun workshops or quality speakers. Perhaps you’ll be handing out prizes. Whatever makes your event unique, make sure everyone knows it! Do it through social networks, sent invitations and word of mouth. But not only with potential participants. Also establish your event’s reputation among the influential people in your network, so that they can help spread the word about your event! A little AppCraft advice: through the various events we’ve organized for our clients, we’ve noticed that asking for your audience’s opinion in advance of the event is a strategy that works. So, in the run-up to the event, send out a survey to your guests. Ask them what they need, what they hope to see and hear at the appointment. Do they want to network? Talking about a specific theme? Hear a particular speaker? Simply asking them will show them that you’re putting them at the heart of your event. And give them a good reason to turn up on the day. Communicating your event through the right channels Once you’ve decided on the nature of your event, it’s time to make people want to attend. To do this, you’ll need to be creative and do your research in advance. The first step is to publicize your event and use digital and social media to reach potential participants. By advertising in places where your audience is, and using your existing contacts to spread the word, you’ll be able to get greater reach from the initial campaign. Your objective here is to target the right channels, those where your audience is present. Next, you need to determine the topics that interest your audience and focus on these when offering them an invitation. Try to give them an unforgettable experience by using a unique theme, interesting speakers or an unusual venue for this type of event, such as a farm or bar. The event CRM you urgently need With AppCraft’s CRM platform, you can bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo Be strategic with your tools The right tools are essential for a successful event. You need tools to gather information from interested parties, communicate with participants and manage your event from start to finish. You also need tools to promote the event, and most importantly, you need the right tool that can help you measure and report on the ROI of your efforts. Here are four key areas in which you should use technology: Collect information – Event management software like AppCraft’s back-office allows attendees and exhibitors to submit information about themselves, so organizers can create rich attendee profiles and exhibitor sheets. For example, a company looking for candidates to strengthen its sales team might want an exhibitor profile indicating its recruitment needs. Similarly, a participant interested in this type of position could indicate it in his or her profile before arriving at the event, so as to be alerted when an interview slot is available in the agenda of the company’s representatives. Content management – Once you’ve captured all the data on your attendees’ interests and preferences, it’s essential that these preferences are taken into account in real time throughout the event. That’s where the mobile comes in. If a session gets too full, or if it becomes clear that interest in a topic is waning (due to a lack of participants), a mobile app enables your team to make changes in real time. You can then add or remove certain interventions, increase the gauges of certain workshops, notify your participants of a program change, etc. Communication between participants – Of course, communication is essential! Mobile applications offer attendees ways of connecting with each other outside sessions, as well as before and after your event – enabling them to share their impressions. Making room for conversation The fourth way to ensure the success ofa BtoB event is to leave room for conversation. A large part of BtoB events is devoted to networking, i.e.

The benefits of digital events for expanding and maintaining your network

The benefits of digital events for expanding and maintaining your network BtoB events are used by professionals as a means of communication. Announcing company news, launching a product, developing brand awareness, acquiring or maintaining a network… each situation requires a different event format. Long a physical activity, these key corporate moments have been radically transformed in recent years, thanks to/because of the health situation. As a result, digital typology has become an essential format for corporate communication. Over the last few months, communications and events professionals have been learning how to organize and deploy a digital event in the best possible way. New business skills and, above all, changing participant expectations: innovation in these formats is a must! Indeed, a simple 30-minute / 1-hour webinar on Zoom or Meet with a “push” and one-sided approach is no longer possible. From now on, you need to create a useful event that makes sense for you and your audience by : Promote your brand/business by creating a communication platform that reflects your image. The integration of functionalities that make sense, to encourage participants to become active players in the event. Obtaining data that will be indispensable to you in the future. How can you be sure to create an event with a positive ROI for your company, and why set up such a format? A look back at what we’ve learned over the past 2 years: The event CRM you need With AppCraft’s CRM platform, you can bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. You can seamlessly manage registrations, participants and content. Request a demo How do digital events facilitate network acquisition? One of the reasons to organize a BtoB event for a company is to develop its network. Attracting new customers, creating partnerships with suppliers, or synergies with other companies: expanding your network requires events. So why opt for the digital format when the tradition has always been to organize these moments in physical form? More economical At a 100% online event, it’s easy to bring several populations together. Customers, suppliers, stakeholders, employees, investors, … With today’s solutions for personalizing the experience of each of your targets, it’s possible to combine several sub-events into a single one. But different targets mean different content for different people. In fact, AppCraft has thought of this and can adapt the content available for download on your mobile platform or application. This means that each type of participant (prospects, customers, resellers, etc.) has access to different resources and support. In a single event, you can communicate your 2021 strategy with your suppliers and your ambitions with your customers. So your costs are shared. Instead of organizing two or three separate events, depending on your participants, a single date and a single meeting point is now possible! You’ll also save money on booking a venue, catering or accommodation for your participants. Increased visibility An all-digital event has the advantage of increased visibility in time and space. You can use a specially designed event platform to communicate before, during and after your D-day. – Upstream teaser in the form of videos or mailings → what are the advantages for your audience of connecting? – Live and networking during your event → encourage your targets to exchange ideas thanks to the various interactive modules on offer – Replay, document sharing and content marketing after the event → don’t close your platform directly at the end of your event. Give your audience time to come back and pick up the content/information they want. All this will help your event come alive over a longer period of time, while adding value for your participants. Get noticed and build an innovative reputation! Easier to set up Some people may still be wary of digital events. In fact, preconceived ideas about this format are diminishing, but continue to circulate: difficult to set up, heavy equipment, more complicated return on investment, participant fatigue… You can’t improvise a digital event! It needs to be prepared: event objective, channels, guests, message, etc. Nothing should be left to chance. Not even the tool used. That’s why there are digital solutions that are quick and intuitive to use, and designed for non-IT specialists. Tools to meet all your challenges and orchestrate your events according to your objectives. This digital format also enables organizers to avoid the logistical and customs barriers that can consume significant bandwidth. There are no longer any constraints of location (space) or geography (access). A complete list of the advantages of the digital format for all your events: A data-gathering format for a clear ROI that’s quick to calculate It’s no surprise that data is the lifeblood of the business. This new black gold for your business will enable you to gather invaluable information for your development. So digital events mean qualified data collection. Long gone are the days of QR-code scans of visitors to your physical stands, transferring this unstructured data into your CRM (when this is done) and structuring it all by your sales teams. With a “digital stand”, it’s now possible to collect data easily: how many people have visited your page, how many have requested an appointment, which content/offers worked best, which keywords did they find you by, … All this information is just a click away in your back office. Calculating the ROI of your event will be child’s play! Provided you opt for a digital tool that makes this possible. It is therefore advisable to benchmark the various solutions available on the market. It’s important for you to know whether your event has been well attended? Look for a solution that tracks the number of sessions attended by your audience and the overall time spent on your platform. Would you like to get an idea of what your audience is most interested in? Some solutions allow you to find out which workshops have been most popular (in terms of number of visits and over

Employee awareness and knowledge management in companies

Raise your employees’ awareness of your company’s key issues Sharing key information with employees is a necessity for any company. Tomorrow’s challenges, the Group’s values, security in the face of external threats: how do you ensure that everyone has the same level of information, so as to be aligned with your challenges? Acquiring information is no longer the biggest problem for companies. Mastering and sharing this data or knowledge has become the real sinews of war. The best-prepared structure in the market will not gain any competitive advantage if its knowledge is not shared and understood by all its employees. The notion of “knowledge management” has gradually emerged in organizations. A good knowledge management strategy enables employees to access and exploit information quickly and efficiently. Whether shared internally or with other divisions, the right knowledge-sharing reflexes are essential for productivity gains. With a little help or guidance, passing on this knowledge can be as simple as the click of a mouse. This article will provide a quick guide to creating a knowledge management strategy. It will also provide an effective methodology for determining the level of awareness and action to be taken if you encounter problem areas. Why develop a knowledge management strategy quickly? Knowledge management is playing an increasingly important role in business. Knowledge can be broken down into several key aspects that will consolidate your 2.0 organization and facilitate the transfer of information. This will contribute to your company’s development and give you a competitive edge. Making information accessible to allInformation is often useful, but making it accessible to all your employees can be complicated. By simplifying access to your information and removing silos, you’ll gain in productivity and be able to resolve friction points more easily. Referring to I. Nonaka’s knowledge conversion matrix, make the distinction between transforming tacit knowledge into explicit knowledge. Nonaka, make the distinction between transforming tacit knowledge into explicit knowledge. Nonaka knowledge matrix – Source : From this, you will have access to the 4 conversions of knowledge: Socializing by sharing experiences among your employees. Internalization through understanding and assimilation of knowledge. The combination to assimilate the knowledge acquired with other knowledge that you will have interwoven according to your strategy.Externalization refers to the explanation of practical know-how through discourse, but also in written form. This is one of the main objectives of knowledge management. The challenge here is to adopt the language of the concepts that will be shared. Accelerate your growth A good command of information and knowledge, combined with know-how, can accelerate a company’s growth. Employees are less hesitant, more proactive and have a better understanding of the challenges they face. Boost your productivity Searching for information can be time-consuming. On average, employees spend around 7.5 hours a week looking for information without finding it (France Stratégies). This observation also applies to non-shared documentation, which is generally accessible to a single person or department. With organized knowledge management, you can reduce an employee’s search time by making the information he or she is looking for accessible. This unlocks autonomy at work and makes your employees proactive. This facilitates the processes implemented within a company. Show your innovative character By building on an effective knowledge management strategy, you’ll not only adopt important reflexes, but also create an innovative image among your employees. The event CRM you need With AppCraft’s CRM platform, you can bring all your tools together in one place and create a seamless event experience for your attendees, guests and exhibitors. Seamlessly manage registrations, attendees and content. Request a demo How can you raise employee awareness effectively? Raising awareness among your employees helps to add value to your existing information. Facilitating the acquisition of knowledge can be achieved through a variety of techniques, as well as through playful, formative activities. A good understanding of this information will save them time in their respective tasks. Dedicated awareness-raising days can also empower them and improve their sense of belonging to your company. With this strategy, you rally your employees to a cause: the vision you wish to convey. With this innovative format, you can grab your employees’ attention by giving them the freedom to choose the sessions they want to attend. At AppCraft, we’ve developed a platform dedicated to this awareness-raising approach. Registration for sessions (with possible gauge), home page presenting your content, program and workshops, your participants will be able to find all the information they need in one place. AppCraft Academy home page Events: a strategy that has already proved its worth Events have already proved their worth in recent years. Events are a way of gathering, sharing and informing, whether through knowledge management or awareness-raising. Employee commitment is based on a number of important criteria. Today’s companies need to find solutions to keep their employees motivated and committed, by encouraging them to take part in the company’s dynamic. At AppCraft, we offer 3 hot topics that present themselves as a key need in a company’s ecosystem: CSR Knowledge management is a key corporate objective, and when properly implemented, it accelerates performance. By taking the lead in the face of the PACTE law, which comes into force in 2019, you anticipate and are no longer a spectator but a player in your knowledge management strategy. By taking these changes into account, you enhance the value of your company in its environment and its social and environmental challenges. According to the figures, 58% of people say that a company’s CSR policy plays a role in their job application. The values you convey in your knowledge sharing influence and positively impact your employees who are sensitive to these values. Cybersecurity According to one study, 44% of large companies have experienced network outages due to cyber attacks such as phishing, compared with 14% of small businesses. And 2022 is already not looking like the most favorable year for cybersecurity. Given the current context, awareness of cyber-attacks is becoming a necessity, especially when we know that they often take place because

COVID-19 and the birth of AppCraft Everywhere

Contents : 1. Covid-19: The balance sheet 2. The outlook 3. AppCraft Everywhere In our previous blog post, we talked about the need to reinvent ourselves in order to survive. So we took the time we needed to digest this shock. We then took a real leap into the unknown by reinventing ourselves. But not just any way. We had to react with moderation and cool-headedness, bringing all our teams together to make the right decisions together, balancing each other’s views and sensitivities to find a healthy balance; Indeed, since our DNA is not one of standing idly by, we had to take action on behalf of our customers. At the same time, however, we were determined not to over-communicate. Always the question of balance 🙂 So we took a few days off to take stock of this unprecedented crisis. We’ve put our hearts into our work to come up with tools adapted to the new challenges of today’s and tomorrow’s events. Covid-19: The Balance Sheet For our part, we are convinced that certain event formats are going to have to evolve. That digitization, at least partial digitization, will be necessary to emerge from the crisis. Especially for corporate events with large numbers of people. We also anticipate that the de-containment will be gradual, and events up to the end of 2020 will be limited in the number of people physically present. Finally, it’s clear to us that this crisis is accelerating awareness around eco-design of events, CSR, employee well-being. The outlook Once this initial assessment was complete, we sat down together around a table. With (recycled) pencil in hand, we brainstormed together about our offer. To existing modules, and to what the creativity offered by the AppCraft Events platform (thanks to its ultra-modularity) could add to what was already being done in response to these constraints. After hours of brainstorming, cross-outs and exciting discussions we came to the following conclusion: Video technologies are numerous and readily available on the market. They do the job they’re asked to do. That is, broadcasting a video stream and allowing collaborators to connect with each other, but as soon as we talk about personalizing the experience, some links are missing. En effet, qu’en est-il des interactions live ? What about the “digital” scenarization of the event? What about the design little, if any, customizability… we could fill an inventory à la Prévert, our collaborators have shown a lot of imagination 🙂 There’s no magic formula, this exercise was duplicated for all our existing modules as well as to all our modules in R&D to arrive today at a clear response, in the form of a new offer. Cette nouvelle offre s”appelle AppCraft Everywhere. AppCraft Everywhere In a few words, what does AppCraft Everywhere involve? If we had to sum it up in 3 sentences, the AppCraft Everywhere offer is : Une high-performance video technology for the distribution of live messages (live broadcast, duplex or triplex loudspeaker distribution, multi-conferences, etc.). Numerous live interactivity modules adaptable to any use case (live registration, matrices, quizzes, Q&A, push-up notifications, etc.). Above all, a platform and a team capable of mix live (broadcast on your computer screen) with a mobile solution that serves as your event’s remote control (secure file portfolio, solution in your colors, information pages…).The live + mobile combination offers infinite opportunities for animation and emotion to engage participants and propose original formats! In our eyes, a poorly anticipated live event is like renting a room with no scenography. All the participants will be present, but the emotion will probably not be there.With this in mind, we decided to set up a tool dedicated to the secure customization of remote B2B events. The creation of virtual events is not just an opportunity of the moment. This accelerates a more global approach on the part of companies who, for example, are increasingly keen to limit employee travel in order to reduce the carbon footprint of their events. Today, many events are turning into 100% online events out of necessity. It’s likely that tomorrow we’ll be building hybrid events: half face-to-face, half virtual, and probably multi-site to reduce the need for large gatherings. As the purpose of this blog post is not commercial communication, we look forward to seeing you early next week for further explanations on this new brick in the AppCraft Events lego set 🙂 See you soon, and be well! Digital events with Appcraft Fanny Hugé Marketing Manager

A crisis that allows the sector to reinvent itself

Contents : 1. Environmental sector : comment sortir la tête de l’eau ? 2. How to do it, you may ask? « Companies are constantly reporting cancellations to us. For most of them, this has automatically led to the virtual disappearance of their sales. ». These words, declared earlier this week in Le Monde by Bertrand Biard, Chairman of L’ÉVÉNEMENT, sum up the heavy atmosphere that has hung over the events sector since the end of February 2020. Indeed, for over two weeks now, the 335,000 jobs in the events sector are threatened by repeated cancellations. Cancellation of events they had been working on, sometimes for months. Service providers, agencies, advertisers… It’s the whole value chain that’s been impacted, and which needs to find solutions that work together to withstand the shock. With over 32 billion euros generated in 2018 (EY- 2019), events reinforced the image of a dynamic, flourishing industry. But 2020 marks a serious halt. First there was the ban on events involving more than 5,000 people, then, more recently, 1,000. As a result, companies are cancelling many of their upcoming events or reinventing formats. Indeed, these cancellations are not confined to major events, but also affect smaller ones. In anticipation of the health measures likely to be announced later… This past dynamism has led to the creation of many new businesses. And this crisis is now threatening many jobs. In this context, 3,600 partial unemployment files concerning more than 60,000 jobs have been filed, according to the French Minister of Labor, M. Pénicaud. How do you get your head above water? In these troubled times, resilience must be seen through the prism of the boat crossing. At present, the boat is pitching, with waves breaking and damaging the structure. We need to act, and fast! However, too much helm can break the mast. A sluggish reaction and the boat hurtles towards the rogue waves. The turning point is the digital shift, but the course is the human element, which is the essence of our businesses. The challenge now is to find the right balance between the two, so as to create events that do not endanger the participants. And if possible, without going full remote and dehumanizing the experience. How do you do it, you may ask? The first option is cutting. A set of smaller groups connected on a single, comprehensive platform including live streaming, interactivity, document sharing and chat, helps maintain a good balance between convivial moments and personalized, tailored, interactive content. Another possibility is geolocation. A bit like a famous dating app whose name we won’t mention here, being able to match up with colleagues could be an interesting avenue. Colleagues nearby to attend digital events together. On condition that the privacy of participants is scrupulously respected and a safe is set up to guarantee the security of the data collected. Finally, one last small format seems to be particularly relevant in these times of reduced event attendance: the Learning Expedition. A learning expedition, or Lex, is an event-based format in which employees are sent to learn about a new ecosystem with which they are not necessarily familiar at first sight. This “expedition” enables them to take the temperature of an innovative sector. But also to find out more about our stakeholders (startups, innovative companies…). And to capitalize on this privileged moment to identify possible synergies for their company. Whether for purely informative purposes, or in response to a specific need (call for projects, in conjunction with a major trade show, etc.), Lex is first and foremost a time for exchanging and sharing experience. It usually takes place in small groups of between 10 and 25 people. The latter was a favorite of ours, and was the subject of a partnership with startup ForInov. It enabled us to combine our expertise for a result that exceeded our expectations. A successful example of the alliance of digital (dedicated mobile application, document portfolio, push notifications, interactivity…) and human (sourcing, reverse mentoring, immersive workshops). Stay tuned, this format will be the subject of a dedicated article next week on our blog 🙂 Event management for ALL your events: for your 80% recurring events A totally autonomous “SELF-SERVICE ” EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10-event packs For your 20% events made-to-measure A unique white-label CRM for events white label – Over 150 modules at your disposal – Dedicated project managers – White-label customization Discover our features

Don’t judge a book by its cover: Event communication.

Contents : 1. Don’t talk for nothing 1.1 The golden rule is: communicate when you have something to say. 2. A clear identity: simple and basic 2.1 The answer is simple: Define a clear brand identity… and that’s pretty much it! 3. Event communication: a vision serving values How many of us throw in the towel when faced with a registration site with a sloppy UX Design, a promotional e-mail that lacks clarity, or an event advert for which we are not the core target? The majority, and that’s perfectly normal! More than anything else, the events business requires special know-how, constantly renewed working methods, attention to personalization and participant experience, and the search for rewarding experiences that will make your event unique. But that’s not enough. The art of good communication is taking on an ever-greater role in our businesses, and we need to take the time to look into it. Don’t talk for nothing “Ladies and gentlemen … I’d like to point out right away that I’m going to talk for nothing.” This iconic phrase uttered by comedian Raymond Devos could serve as an introduction to many of the advertising messages we receive at least once a day in our inboxes. How many companies tirelessly send out newsletters week after week, at a fixed time, every Monday morning at precisely 9am, with no added value, no new content? Communicating in the events sector is vital, and sending promotional e-mails is a must. But that doesn’t mean you have to do it any old way! The golden rule is: communicate when you have something to say. A new, time-saving product for event organizers? A record number of participants in 2019? A new personalized event format? New features? Take the time to target the meaning of your message and the scope you want it to have, so that you can adapt it to the right channel. What’s more, bear in mind that just like sending paper leaflets, sending e-mails is not carbon-neutral…! According to SendinBlue, citing a study by Ademe,“the carbon footprint of an email with a 1 MB attachment is 19 grams.” Let’s take an example to illustrate this excess. A company sending out a weekly newsletter to 10,000 people every Monday morning consumes as much energy as a car that has been driven at full speed for 75,000 km – almost twice around the Earth. Vertiginous… At AppCraft our mailings are targeted, continually updated and adapted according to our prospects’ feedback. A clear identity: simple and basic When you’re asked to name 2 or 3 brands of soda, telephone or computer, it doesn’t take long to identify brands with a strong identity. What about events? Who should you call to organize a convention, general meeting, business trip or seminar? How do you stand out in a competitive sector where a plethora of players (agencies, SaaS software…) all have a different value-added proposition? The answer is simple: define a clear brand identity… and that’s pretty much it! There’s no need to go overboard! The recipe for a brand identity contains simple, easy-to-find ingredients: What sets your company apart from others in the sector? Do you have the latest tools for organizing or scripting your event? Define your company’s competitive advantage. What sets you apart, personally? Do you have specific expertise in a particular format? Introspect and identify your team’s strengths and weaknesses. What’s in it for you? What do you and your employees fight for every day? Define your DNA. Finally, ask yourself how others perceive you? Ask for feedback from as wide a range of people as possible (partners, prospects, customers…) and make any necessary adjustments. Let it rest, it’s fine, your brand identity is ready 🙂 Event communication: a vision serving values “Achieve a strong differentiating factor (…) to highlight the raison d’être”. Eric Giuly, former Chairman of Publicis, defines the constitution of a company’s values in these terms. At AppCraft, we agree that an event company without clearly defined values cannot face the future with confidence. CSR policy, social actions, sustainability of the products on offer (virtual as well as physical!), all these issues have moved from the realm of the nice to have to the realm of the must have in recent years, and we’re delighted about that. Progress has been made, but there’s still a long way to go. Too few companies in the sector have obtained the ISO 20121 label, still too many events resort to the use of single-use materials and paper for their registration forms, still too few events facilitate car-pooling or the use of soft mobility for their participants. That’s why we’ve taken advantage of 2020 to reinforce the work we’ve been doing since our creation, to match our words with our actions: White paper currently being written on the sustainability of digital event platforms Steps taken to obtain ISO 20121 certification (obtained in 2021) Promotion of paperless Creation of a CSR team, with one representative per division, for collegial action In short, we are pulling out all the stops to make our young company a model in terms of CSR policy 🙂 Discover AppCraft’s CSR policy Event management for ALL your events: for your 80% recurring events A totally autonomous “SELF-SERVICE ” EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10-event packs For your 20% events made-to-measure A unique white-label CRM for events white label – Over 150 modules at your disposal – Dedicated project managers – White-label customization Discover our features

The 5 digital professions shaping tomorrow’s event industry

Contents : 1. Immersive Designer 2. Scrum Master 3. Responsible event strategy and consulting 4. E-Sport Project Manager 5. Chief Digital Officer Immersive… Scrum method… Paperless… CDO… Don’t these words ring a bell? That’s all right! Today, AppCraft brings you a focus on the digital professions that will be building (or are already building) the event industry of tomorrow 🙂 Immersive Designer Augmented reality, virtual reality, mixed reality… it’s easy to get lost in the titles. Yet all three concepts share a common denominator: the use of 3D to create new participant experiences. With the help of glasses, headphones or directly on your smartphone, 3D is becoming increasingly popular with event organizers. And for good reason: it allows us to offer an ever more personalized and immersive experience. But building these new media requires special expertise. This is where the Immersive Designer comes in. Its role is to design and produce the 3D world of your event from A to Z. He works to ensure that the experience is optimal. Both in terms of content and design, and in terms of user experience. Scrum Master The events business is, by its very nature, a field where unforeseen events are an everyday occurrence. Communication Departments and agencies have understood this, and so have service providers! Indeed, offering agile, modular solutions that adapt to events and not the other way around has become a must-have for event providers in 2019. And adaptation means specific developments… To manage these constantly refreshed lines of code, you need a well-structured organization. This is where the Scrum Master comes in. The scrum method, directly inspired by the English word for rugby scrum, is used to structure sprints. These sprints are moments when all the developers dedicated to a project actively code to rapidly deliver a new product. The Scrum Master is the conductor of this process. He is the guarantor of the project’s on-time delivery. He keeps his head above the fray to see the big picture and coordinate the actions needed to complete the order. Responsible event strategy and consulting Building a zero-waste, paperless event, where sorting, soft mobility and recycled furniture are the order of the day, doesn’t happen overnight. Spending hours on end trying to fit circles into squares to reduce the ecological footprint of your event has become the daily routine for many logistics and project managers. To support and guide them through this process, consulting professionals are providing their expertise, and more and more of them are integrating employees with in-depth knowledge of the ISO 20121 standard, dedicated to consulting and strategy for the creation of responsible events. A useful profession for organizers and society in general with a bright future 🙂 Create a responsible event now! E-sport Project Manager Last week’s Paris Games Week in the French capital highlighted a discipline that’s becoming increasingly popular in major venues around the world: e-sport events. Tournaments, charity events, roadshows, promotional events: e-sport is well and truly establishing itself as an essential part of the French event landscape. The e-sport project manager is involved in the design, implementation and smooth running of these events. Without doubt, a profession with a bright future. He/she designs, prepares, monitors and steers all the actions to be implemented, ensuring that they are carried out properly. This can include the creation of an e-sport event, an online tournament, a communication campaign or even e-sport-related content. Chief Digital Officer The digital director or CDO: this job is nothing new. In fact, many companies of all sizes have undertaken to radically transform their internal processes and digitalize them in order to increase efficiency, productivity and market share, and reduce low value-added tasks. But while it’s not new, it’s gaining in importance and value year after year. In the age of big data, RGPD and the emergence of AI, having a digital director is becoming the norm for adapting to tomorrow’s business challenges. Event management for ALL your events: for your 80% recurring events A totally autonomous “SELF-SERVICE ” EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10-event packs For your 20% events made-to-measure A unique white-label CRM for events white label – Over 150 modules at your disposal – Dedicated project managers – White-label customization Discover our features

What will events look like in 2020? Review and outlook.

Contents : 1. The state of play: events in 2019 2. Prospects 2020 3. More than budget or event type, the trend for 2020 will be towards personalizing the participant experience. 4. The hybrid event The state of play: events in 2019 Whether it’s a trade show, seminar, sporting or cultural event, trends are evolving to adapt and offer the public an unusual experience. According to a study published by the Unimev, France’s event industry continues to grow, with constantly improving indicators. Figures are healthy, reflecting the sector’s dynamism and future potential. In 2018, annual sales are approaching 65 billion euros, all event types combined. Sustained growth in 2019, with almost 7% added during the year. The digital revolution continues to evolve, to the benefit of event organizers. The latter are increasingly using social networks, content distribution and event management platforms. In 2019, the mobile application has become the norm. According to Event MB, nearly 46% of project managers use applications for their events, and 26% are considering it. Commitment and the creation of emotion have become the watchwords. People attending an event want a unique, personalized experience. Surveys, on-the-spot feedback, quizzes, gamification and interactivity… Today, it’s essential to be as close as possible to participants! Event venues are becoming increasingly important in the eyes of both organizers and participants. 2019 is the year of unusual or offbeat venues: rooftop terraces, theaters, castle rooms… Numerous venues can be opened up for the duration of an event, making it unforgettable. 2020 outlook for events! The various surveys and analyses that have emerged all point to one clear conclusion: 2020 will be the year of change with continuity. Major trends (widespread use of mobile applications, democratization of interactivity, personalization of the participant experience) will continue to grow at a steady pace. Event organizers’ budgets are expected to rise slightly, with 2.05% more than in 2019. The types of events favored by European countries will remain much the same as in 2019. According to the 2020 Global Meetings and Events Forecast by American Express Meetings & Events, product launch parties are the most popular in France, Advisory Boards in Poland and in-house events are on the increase in Spain. Finally, trends for the UK remain, as in previous years, a real unknown due to uncertainties linked to the terms of the Brexit. More than budget or type of event, the trend for 2020 will be to personalize the participant experience. One of the most popular methods of the moment is the personalized surprise. Indeed, more and more event organizers are producing content (goodies, mobile app…) or implementing processes (data processing to find out the habits of each participant, personalization of each stage of the event…) to create a closer relationship with their audience. The key to this evolution also lies in the resources made available to event organizers. These tools make it possible to maintain this growth while trying to minimize the carbon footprint generated by these new practices. Interactivity and personalization mean data galore… By 2020, each person will generate about 1.7 MB of data per second. The global volume of data stored in 2020 will be approximately 44 zettabytes. And, according to an IDC study, the total volume of stored data will reach 175 zettabytes by 2025. This major trend also applies to the event industry and requires significant technical adjustments. In fact, a new format is taking a leading role in the world of B2B events. The hybrid event is set to continue its ascent in 2020. The hybrid event This allows us to offer an innovative participant experience for those present on site, as well as enabling a wider audience to make sure they don’t miss a thing via their smartphone and a dedicated application. According to the 2020 Global Meetings and Events Forecast by American Express Meetings & Events, Europe has seen a very significant increase in this format over the past 12 months. The number of event organizers using this service rose from 49% to 66% over the year. The rollout of the 5G network in Europe to support this growth will therefore be the focus of all attention this year. According to Ericsson, 5G should account for 30% of mobile subscriptions in Europe by 2024. However, this galloping increase in data consumption is a cause for concern. Data is not carbon neutral, and will force event organizers to rethink the design of their events. Its design before, during and after, to reduce this footprint as much as possible. This problem has prompted service providers to reinvent themselves. The use of data-saving platforms for B2B events. The use of innovative data centers with state-of-the-art cooling methods, or the widespread use of paperless systems, are among the best ways of reducing the overall energy consumption of your event. The modular architecture of our Everywhere digital event platform, for example, enables us to drastically reduce data flow. Not only before and during, but also after an event. All this while continuing to offer ever richer and more agile interactive modules. I want to do a hybrid event! Event management for ALL your events: for your 80% recurring events A totally autonomous “SELF-SERVICE ” EVENT PLATFORM – Pack A: everything you need to manage your registrations – Pack B: additional management of registration and check-in – Pack C: the added bonus of a mobile event application Find out more about 5 or 10-event packs For your 20% events made-to-measure A unique white-label CRM for events white label – Over 150 modules at your disposal – Dedicated project managers – White-label customization Discover our features