Event gamification : All you need to know

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Are you organizing or planning an event and not sure how the process works? This guide explains how to planPromote, manage and execute your own event while increasing participant engagement… Gamification is becoming increasingly popular, and the technique has been used for years in training and education. But have you ever heard of gamification at an event?

Why gamify events?

In concrete terms, what is gamification?

Gamification involves encouraging the public to perform tasks. These can be as simple as answering a question, or as complex as researching and writing an article. The important thing is to get the audience involved in trying to accomplish what you’re telling them in a fun way.

The main aim of gamification is to make learning more fun, more attractive and more effective. This module is not a new concept, but its popularity has been growing steadily since 2010. For several years now, companies have been using gamification to increase engagement with their customers and employees.

The importance of gamification for events

If you’re organizing an event, conference or convention, there are several ways to incorporate gamification into your marketing strategy.

Firstly, it’s important to set objectives that are in line with your overall event marketing strategy.

Let’s take a look at some of the reasons why gamification is worth implementing:

  1. Advantage :

Using gamification to reward interest and loyalty generates a positive experience for your audience. This allows the audience to gain tangible benefits for the time they invest in your event.

  • An audience that feels heard is more likely to be loyal to a brand. What’s more, information about this target group enables a company to tailor its offer and content even more effectively.
  • Some of the benefits of gamification are obvious: increased customer engagement and loyalty. Nevertheless, thoughtful gamification can also yield more subtle and positive results, depending on execution.
  1. Weakness

  • This great potential also comes with a risk. Hasty or inadequate development of your objectives can lead to an inflexible and unsuitable experience.
  • When gamification backfires, it leaves your audience confused and unable to understand the value you’re offering them.

Implementing event gamification

Awarding points for taking part in events, adding rankings to encourage participation – gamification has been around for some time, and continues to evolve.

Today, it’s more sophisticated and dynamic, integrating psychology and behavioral sciences, for example. Event gamification can be implemented in many different ways, depending on the type of event and its objectives.

As well as building engagement, it’s also one of the most effective ways of promoting brand loyalty. In other words, the idea behind event gamification is simple: if you make something fun, then interacting with your target audience will be much simpler.

Gamification: a few examples

  • Leaderboards: one of the most widely used forms of gamification, as they are easy to implement and can be used toencourage participation in all kinds of events, or to track a person’s participation by assigning them a unique ID or badge.
  • Different colored badges can be used so that participants can see how they rank in the discovery of your event.
  • Badges, trophies, medals and certificates. Most people like to collect things, so why not use them to improve engagement during the event? Awarding trophies and medals for achievements during your event will enable you to segment your audience and measure their level of engagement. In this way, you can pinpoint the moment that had the greatest impact on the audience.

How can you add value to your events through gamification?

  • Who is your audience?

    • Focusing on your audience is the key to determining the type of content they will find appropriate and engaging. This is an important question if you’re considering gamification for your event.
  • What’s his motivation?

    • It’s only once you’ve targeted your audience that you can determine the gamification content. For example, if your aim is to increase engagement, you need the right medium. What aspects (of this content) does your audience respond to most strongly? And how can gamification make it more impactful?

⚠️ Nevertheless, neglecting to take into account your users’ existing activity when developing a gamification solution can hinder the engagement you hope to encourage.

The platform event platform of choice


With the AppCraft Events platform, bring all your tools together in one place and create a seamless digital event experience for your attendees, guests and exhibitors. You can also seamlessly manage registrations, participants and content.

Design missions, rules and rewards.

To boost customer engagement, a company can follow several steps to develop a gamification plan that reaches its full potential.

This stage in the implementation of a successful event involves designing missions, rules and rewards. The rules must be clear and fair to all participants. Assignments must be challenging, fun and achievable, and can be varied:

  • unlock badges for consumption of specific content
  • share an image of the event on social media

These missions can be designed with different levels of difficulty so that all participants have the opportunity to win prizes according to their skill level.

Rewards, a real motivator, must be meaningful and relevant to each individual’s experience.

Define a follow-up plan

Set up a follow-up plan to see the impact of gamification on your event.

To get the most out of your gamification, you’ll need to monitor how it’s working, and make adjustments where necessary. Finally, a good way to get started is to try gamification at your events. By using an event platform, you can automatically measure your audience’s level of engagement thanks to the “achievements” unlocked by your participants.

Gamify your events with AppCraft.

Appcraft makes it easy to set up and run gamification.

Integrate attendees into your hybrid event, whether physical or digital, and facilitate engagement andinteraction with your company with AppCraft Events.

AppCraft can integrate event gamification to challenge your audience and, in turn, strengthen the links between participants, the event and the company.

The gamification module can always be combined with any other interactive and engagement module to enhance the impact of your event on your audience.

Take your first steps in digital event management with AppCraft Events.

Our tool will enable you to organize every stage of your digital event in a simple and personalized way, thanks to our team available to set up your event. This will simplify event organization.

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