Are the Paris 2024 Olympic Games an opportunity to reinvent ourselves and trigger structural changes in the way B2B events are organized?

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  • Are the Paris 2024 Olympic Games an opportunity to reinvent ourselves and trigger structural changes in the way B2B events are organized?

 Relive our event
How to create a brand experience around the 2024 Olympic Games

Contents :

Design memorable events using the Olympic Games theme.
– Discover ideas for animating your community before, during and after the Olympic Games.
– Benefit from feedback from event professionals.

Contents :

  • 1 Associate your company with the positive image of the Olympic Games competition
  • 2 Digital technology at the service of an international gathering.
  • 3 Promoting energy and environmental sobriety
  • 4 JO 2024 and participant nurturing strategy

On September 13, 2017, the French capital won the bid to host the 2024 Olympic Games. Between the new infrastructures and the economic and ecological costs of such a competition, no one could fail to be impressed.

The world’s biggest sporting event will therefore take place in our country. We can reasonably assume that the COVID-19 crisis will be behind us, and that B2B events will have recovered and reinvented themselves.

Okay, but what does this mean in concrete terms for B2B event organizers?

Associate your company with the positive image of the Olympic Games competition

First of all, sport is all about togetherness and good spirit. It’s this spirit and unity that organizers need to capture.

Like Schneider Electric’s organization of the Paris Marathon, affiliation with such an event conveys a positive, modern and innovative brand image .

To do this, you don’t necessarily need to sponsor the event itself: you can simply organize a series of events closely or remotely linked to the competition, in face-to-face, mixed or digital format.

The festive dimension of the competition and the values of sport will give your company a positive image. Not only with your customers and the general public, but also with your employees.

So there’s no doubt that affiliating your events with the Paris 2024 competition can help you maximize the ROI of your events.

Whatever the size of your organization, this is an opportunity to be seized, and it’s up to you to adapt the format of your event to the resources at your disposal.

It is thus possible to privatize a dressing room, organize an afterwork or a meal at the end of the major days of the competition.

If you want to motivate your employees, you can also organize viewing sessions of one or more notable events during teambuilding days or seminars, or set up an online platform for predictions and games with gamification and prizes at the end.

Digital technology at the service of an international gathering.

In addition to conveying a good image to the stakeholders you have already identified within your organization, the Paris 2024 competition can be seized as a non-negligible networking opportunity for your organization.

From both an ecological and a health point of view, event networking needs to reinvent itself!

Digital technology is playing a growing role in this reshaping. It enables the creation of complete, multi-support platforms, minimizing travel and enabling an international audience to exchange information despite distance.

The competition will bring together decision-makers from all over France, as well as from the rest of the world.

So don’t hesitate to identify the different profiles that might interest you. Invite them to your digital and face-to-face events. The competition will be a good excuse to justify your invitation to get in touch with these different profiles.

Promoting energy and environmental sobriety

A zero-carbon event: This has long been a marketing argument.

Nevertheless, there has been a groundswell of interest since last year, and this is set to grow stronger between now and the 2024 Olympics. This militant and committed approach is no longer utopian, and there are already ways of limiting polluting emissions before, during and after your event.

Before the event :

  • 100% paperless registration
  • Moving from paper to digital media
  • Setting up responsible itineraries with low-carbon modes of transport.
  • Use a centralized, third-party equipment-free solution for guest scanning

During the event :

  • Sorting and recycling the waste generated
  • Setting up food recovery solutions (doggy bags, etc.).
  • Provide recharging facilities for your participants’ electric bikes.

After the event :

  • Dematerialize thank-you notes.

JO 2024 and participant nurturing strategy

Based on the marketing practice of lead nurturing, which consists of offering quality content to your prospects and customers throughout the year to build a long-term relationship of trust.

It’s the same with your participants, and organizing an event of this scale is a particularly good opportunity to offer your guests video and/or digital content to create a community and maintain it over time!

All media can be integrated into your participant nurturing strategy. A skilful blend will give you an exceptional ROI:

  • Feature articles
  • Your commitment to eco-responsibility
  • Podcasts
  • Digital highlights
  • A white paper…

It’s up to you 😉 You have 4 years left to implement a responsible and innovative strategy! The goal? Unite your community around a high value-added event!

Identify the main sources of your emissions

Discover the main sources of greenhouse gas emissions from your events. Our carbon simulator analyzes your answers to highlight the areas where you can make the biggest difference in reducing their carbon footprints.

Thanks to our advanced simulator, each emission detected is converted into a targeted strategy, guiding you towards the most impactful interventions for a considerably reduced carbon footprint.

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