Is reducing the environmental impact of your events a utopian dream or a necessary reality?

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  • Is reducing the environmental impact of your events a utopian dream or a necessary reality?

A green event is one that is planned and managed to be as environmentally friendly as possible. This includes reducing waste and emissions, conserving resources and using sustainable practices wherever possible.

1. Why organize a Green Event?

Organizing a green event is a great way to show your commitment to sustainability and environmental preservation. It can also help reduce costs and demonstrate your concern for the planet. Green events help reduce waste, conserve energy and promote environmental stewardship.

What’s more, they can be made fun and educational for your participants, creating commitment around this common goal.

The aim is not to make a perfect event, at the risk of wasting time and money, which would be a source of frustration. The aim is to do our utmost to reduce our environmental impact and carbon footprint.

Organizing an environmentally-friendly event is made even more efficient with an event platform such as AppCraft, where right from the registration form, information is provided on where participants are coming from, and the means of transport used to get to the event. All this data is compiled in the backoffice of the event management platform to calculate the carbon impact of each participant’s trip.

2. What's Green IT?

Green IT means adopting sustainable practices and technologies to reduce the environmental impact of your various event applications.

This requires a set of strategies and practices to improve energy efficiency and reduce material and energy consumption in the manufacture, use and management of your virtual platforms.

Green IT practices include recycling IT products, using more energy-efficient software and devices, and employing energy management systems.

Achieving environmental sustainability objectives through effective management of digital assets (photos, videos…) is essential to ensure the longevity of your events. You can achieve these goals by taking steps to reduce your digital footprint.

How easy is it to implement? Not always!

Implementing actions to manage your various software programs and use greener, more sustainable technologies must be part of a clearly defined strategy.

This strategy can include reducing energy consumption and production.

You can also adopt sustainable development practices, such as using clean technologies and adopting environmentally-friendly processes and digital technologies.

In terms of examples, for an enhanced user experience, optimizing images and videos is an element to be taken into account when organizing your virtual event.

For your carbon footprint, reducing file size while maintaining image or video quality and clarity is crucial to optimizing websites and mobile applications. It reduces page loading times. There are many ways to optimize images and videos, including compression, formatting, cropping and resizing. Compression is one of the most commonly used methods, and involves reducing the number of bits used to store an image or video.
Scaleflex
an AppCraft partner committed to reducing its carbon footprint, offers an innovative solution,
CloudImage
a CDN-based solution that accelerates the distribution of your images anywhere in the world!

3. Virtuality, engagement and loyalty

Have you ever thought of organizing a virtual or hybrid event? With the help of online platforms, the playing field becomes quite vast.

An event solution is ideal for organizing public or private events, as it offers tools for managing participants, recording presentations, sharing documents and much more.

Did you know that with Q&A, the social wall offered on Appcraft’s platforms, you can give your audience a voice in real time during your event?

In this way, you’ll create unique moments of sharing and give your events greater impact.

You can even include
gamification
AppCraft’s latest innovation, for greater participant engagement.

It’s now possible to vote, take part in surveys and meet challenges in a fun, rewarding way!

Listen to our
podcast
to find out how to captivate your audience!

Including gamification in event software is an excellent way of broadening the audience and unifying virtual and face-to-face experiences.

4. Here are some #TIPS for organizing an eco-responsible event

1. #Location : Choose a location that is environmentally friendly, features energy-saving devices, uses renewable or recycled materials, or is easily accessible by public transport.

2. #Ambiance : Wherever possible, prefer natural lighting to electric lighting.

3. #Food : Select organic, locally sourced and/or plant-based foods. Give preference to seasonal produce and reduce food waste by ordering only the quantity you need. An event application like AppCraft helps avoid food waste. For example, thanks to the QR-code sign-in system on the event application for check-in and check-out, the caterer will know in real time how many participants are present at the event, and can decide whether to bring out new dishes. 

4. #Transport : Use environmentally-friendly means of transport and encourage participants to use public transport, bicycles or carpooling to get to the event, which can be easily managed by an event management platform. 

5. #Communication : Use digital communication wherever possible to reduce paper waste with invitations in digital format or via the creation of a QR Code for example.

6. #Materials : Choose materials made from recycled materials or from sustainable sources, decorations made from sustainable materials such as bamboo, recycled paper and natural fabrics, or reusable materials.

You can also opt for bulk items to reduce packaging.

7. #Recycling : Set up a program to ensure that recyclable items are properly separated and disposed of.

8. #GreenGamification : for example, you can use game and reward mechanisms to encourage environmentally-friendly behavior. 

Example of green gamification : implementation of an app that rewards users for taking public transport or cycling instead of driving, virtual rewards for recycling and virtual competitions to encourage energy savings. 

Green gamification can also be used to inform users about green topics, such as sustainable living and climate change, by providing educational content in an engaging and entertaining format.

9.#GoodiesEcoResponsables : Offering donations instead of goodies will allow you to commit a little more to noble causes in a responsible way!


Both internally and externally, companies need to take the necessary steps to reduce their environmental impact. Legislation demands it, the planet demands it, the future of our children demands it. It’s a common goal, and we can only achieve it together.

"We don't inherit land from our parents, we borrow it from our children".

Identify the main sources of your emissions

Discover the main sources of greenhouse gas emissions from your events. Our carbon simulator analyzes your answers to highlight the areas where you can make the biggest difference in reducing their carbon footprints.

Thanks to our advanced simulator, each emission detected is converted into a targeted strategy, guiding you towards the most impactful interventions for a considerably reduced carbon footprint.

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