Long viewed as an experimental technology, artificial intelligence is now becoming a real driver of productivity for event organizers. From creating an event website to writing...

Participating in a trade show is a significant investment. Yet many companies leave with dozens of business cards… that will never actually be put to use. Today, generating leads doesn't...

Exhibitors are at the heart of many trade shows, conferences, forums, and B2B events. However, managing them often places a significant burden on organizers: collecting information, assigning booths, managing badges, communications...

Whether it’s a trade show, a convention, a seminar, or an internal event, managing participants is now a major challenge for organizers. Between registrations, in...

Event mobile apps have become standard for professional events. Much more than just a digital program, they centralize all information, facilitate communication among participants, and improve...

On July 9, AppCraft is celebrating a major milestone in its history: its 10th anniversary. Since its founding, the company has been supporting event organizers with a digital platform designed to simplify planning, improve...

Understanding what a micro-event is one thing. Knowing why and when to choose it is another. This article explores the practical reasons why small-group events have established themselves as a format in their own right within event strategy...

When organizing a professional event, AI tools fall into two categories: generic tools (ChatGPT, Canva AI, Copilot) that streamline individual tasks, and industry-specific solutions that generate and manage the entire process...

The impact of in-person events on brand image has never been more strategic than in 2026. Paradoxically, it is in an increasingly digital world that in-person interactions are regaining their irreplaceable value. After years of advertising saturation...

Today, participants expect much more than just registration for an event. They are looking for a consistent, seamless experience tailored to their needs. In this context, personalization has become a true strategic driver...

Today, event agencies must produce events that are faster, more personalized, and more effective than ever, all while managing increasing operational complexity. Registration, event venues, participant experiences, networking...

Create an event website, generate a schedule, prepare invitations, or set up registration—all with a simple prompt: what seemed like science fiction just a short time ago is gradually becoming a reality in the event industry...