The #1 Event Blog

Organize a multi-city roadshow without losing track of coordination

A roadshow is a powerful way to meet with your customers, prospects, or employees across multiple regions.…

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How do you measure the ROI of a B2B event?

The ROI of a B2B event is no longer limited to the number of attendees on the day of the event. Today, marketing departments,…

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In-person events: Comply with the GDPR!

An event with 300 attendees means 300 registration forms, attendance lists, badge scans, emails from…

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How should an agency choose an event platform?

You’re juggling five clients at once, three different formats, and deadlines that leave little room for improvisation…

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How do you calculate an event’s carbon footprint?

Corporate events account for a significant portion of companies’ emissions—a figure that is often overlooked in overall carbon footprint assessments because…

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How many events do you need to host before you need a dedicated tool?

Many teams believe that an event platform is only for large corporations or events with thousands of attendees. In…

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Before and After: Organizing an Event With or Without a Dedicated Tool

Organizing an event without a dedicated tool often means juggling Excel, emails, forms, and multiple platforms. In contrast, a…

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7 Mistakes to Avoid When Planning a Corporate Event

Organizing a corporate event requires foresight, effective coordination, and a flawless guest experience. Yet certain mistakes tend to crop up time and again…

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How can you manage your attendees without any mistakes (invitation, check-in, follow-up)?

Participant management is one of the most important aspects of organizing an event. A mistake in the invitations,…

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AI and Event Management: The End of Interfaces? Yes—But Not with a One-Size-Fits-All Tool

A quiet but profound transformation is underway in the events industry: artificial intelligence is no longer content to simply assist event organizers; it is beginning…

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A Comprehensive Checklist for Organizing a Successful Event (Before, During, and After)

Organizing a successful event depends on thorough preparation and flawless execution. However, with so many tasks to…

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What tools should you use to organize an event in 2026?

By 2026, organizing an event will no longer be limited to coordinating a few tasks; it will involve managing an entire ecosystem that combines…

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How can you organize a conference without spending 10 hours on administrative tasks?

Organizing a conference is often seen as a daunting and time-consuming task. Between managing invitations, following up on…

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Event Data Quality: How to Identify and Correct Errors Before Sending Out Invitations?

The quality of your contact list is the unseen foundation of any event invitation campaign. Incorrect email addresses, …

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Create an event quiz in seconds: how AI is revolutionizing event engagement

Quizzes are one of the most effective ways to engage an audience at a professional event and one of the…

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Event Social Wall: Ensuring Secure Live Streaming with AI-Powered Moderation

Displaying participants' posts in real time on a giant screen is one of the most effective ways to…

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Event emails: How AI is transforming content creation and boosting your performance

Email remains the most direct communication channel for convincing participants to register for an event. However, creating…

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Will artificial intelligence transform the events industry?

Artificial intelligence is making its way behind the scenes of the events industry, but has the promised revolution truly arrived? Between task automation…

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Can you create an event website in two minutes using AI?

With AI, you can now create a basic event website in just a few clicks. But there’s a big difference between an impressive demo and an actual website…

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How to set your Event Tech consulting rates?

Determining your rates as an Event Tech consultant is a strategic exercise. Between average daily rates, project packages, and pricing...

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Freelancer Profile: How Clara manages 2,000 participants on her own thanks to technology?

Managing an event with 2,000 participants on your own may seem unrealistic. However, Clara, an independent event project manager, is currently overseeing...

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Hybrid events: 3 technical scenarios to reassure your hesitant customers

Hybrid events have become the norm. However, some clients remain hesitant: fear of technical issues, dual management of in-person/remote events, etc.

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GDPR and event data: Survival guide for freelancers.

In 2026, data has become the heart of events. Registrations, interactions, networking, statistics: every event generates a volume...

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Top 5 essential tools for a freelance event project manager in 2026.

In 2026, independent event project managers can no longer rely solely on their expertise in the field. Organization, communication, creativity...

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AI and Events: Threat or Opportunity for Freelance Project Managers?

Artificial intelligence is gradually redefining the standards of event management. Automation, predictive analytics, personalized experiences... By 2026, project managers...

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Ultimate Checklist: 10 Steps to Set Up an Event App in Less Than 2 Hours

As a freelance Event Manager, time is your most valuable resource. Good news: setting up an app...

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How can you justify the ROI of an event mobile app to your client (with concrete data)?

As a freelance Event Manager, it is no longer enough to deliver a well-executed event. Advertisers expect...

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Essentials for successful corporate events in 2026

After several years of profound transformation, corporate events will enter a phase of maturity in 2026. The highlights will not...

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Freelance Event Manager: How to automate 50% of your administrative tasks?

As a freelance Event Manager, a large part of your time is taken up with time-consuming administrative tasks. Registrations, etc.

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After Angage: why is AppCraft establishing itself as the leading alternative for event apps?

The closure of Angage marked a turning point for many event teams. Overnight, organizations found themselves...

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GDPR and Rooming Lists: Pitfalls to Avoid

The events industry is experiencing a worrying paradox. While we are investing heavily in securing registration forms and payments in...

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How to manage roommates without a nervous breakdown?

From the roommate request to hotel check-in, discover how to turn a logistical risk into a smooth, automated journey.

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Customer strategy, not customer service

For some, the difference between these two terms may seem unclear. In fact, the distinction is not made in the...

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5 tips for creating a must-have event mobile app!

Summary: • 1. Add exclusive content to your app • 2. Offer a personalized experience to your participants • 3. Create...

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How can you engage your participants before the event?

Summary: • 1. Create a showcase for your event • 2. Innovation, right down to your invitations! • 3. Digital teasing: your...

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How can you capture your audience's attention in digital communications?

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HR challenges – What role do people play in organizations?

It is an undeniable fact that the world we live in today is changing rapidly. Organizations are constantly evolving, their leaders...

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Carbon footprint and events: what are the challenges?

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Cybersecurity and events – new challenges to overcome for secure events in 2025

Cybersecurity issues continue to multiply, and our clients are increasingly turning to us for help with these...

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Native app or Progressive Web App for my event?

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Benefits of an annualized solution for all your events

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Why organize a B2B event?

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How to organize a digital event: 4 essentials for a successful digital event

Three-quarters of B2B events canceled or postponed in 2025, an increasingly delayed resumption of in-person events, the publication of...

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How can we safely resume in-person events?

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The future of digital with the resumption of physical events

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The value of digital events for expanding and maintaining your network

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How can we continue to organize B2B events in an uncertain economic climate?

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COVID-19 and the Birth of AppCraft Everywhere

Summary: • 1. COVID-19: The situation • 2. The outlook • 3. AppCraft Everywhere In our previous blog post,…

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Employee awareness and knowledge management in companies

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How can you ensure the security of your digital platform for your events?

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Why is it important to collect feedback on your events?

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Preconceptions about digital events explained by an event coach

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How can corporate events boost recruitment and internal mobility?

A sunny Sunday afternoon. The living room of your apartment. A well-deserved brunch with friends. Someone rings the doorbell...

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Hybrid events: the solution for your internal mobility policy!

"The solution is in our hands"; "Each of you has a role to play"; we will need to "lower the...

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B2B podcasts – a different way to communicate

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Internal mobility: how can the green transition and employer branding strengthen your HR strategy?

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How long will your mobile app last?

Summary: • 1. Mobile app sustainability: Hunting down agglutinated code • 2. The alternative to ephemeral apps:…

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Networking, Business Meetings, the new revolution in corporate social networking!

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How can you optimize the ROI of your digital event?

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Green Events & Green IT, All the Best Practices!

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The 5 digital professions shaping the future of events

Summary: • 1. Immersive Designer • 2. Scrum Master • 3. Responsible Event Consulting and Strategy • 4. E-sports Project Manager •…

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What will events look like in 2025? Review and outlook.

Summary: 1. Current situation: events in 2024 2. Outlook for 2025 3. More than just the budget or type of event, the...

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ISO 20121, AppCraft joins the virtuous circle of responsible companies

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Event gamification: how AppCraft transforms engagement at your events

Event gamification is revolutionizing participant engagement. AppCraft offers a turnkey solution for integrating game mechanics into your...

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How to organize an event in China: broadcasting, constraints, and technical solutions

Organizing an event with worldwide coverage? It's not as easy as you might think! When you have a website...

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How can you maintain engagement after a B2B event and build loyalty among your participants?

An event is much more than just a fleeting encounter. It is a starting point for exchanges and...

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Gamification: a creative and engaging concept to boost participant engagement

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How to organize a company end-of-year event?

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Why does the digital event stand a chance against the physical one?

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Why get involved in event-based recruitment?

Summary: • 1. Event-based recruitment: what is it? • 2. Why choose this solution? • 3. What is actually possible?

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Responsible business: integrate your CSR commitments into your events

Corporate Social Responsibility (CSR) is an approach whereby a company commits to various sustainable development issues. From...

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Event gamification: Everything you need to know

Are you organizing or planning an event and unsure how the process works? This guide explains how to plan, ...

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The Paris 2024 Olympic Games: an opportunity to reinvent ourselves and initiate structural changes in the way we organize B2B events?

Relive our event - How to create a brand experience around the 2024 Olympic Games Summary: – Designing memorable events in...

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Take advantage of lockdown to reinvent your communication

Summary: • 1. The temporality of a digital event undergoes a dual contradictory movement: • 2. Communication that has evolved...

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A look back at the CSR “Digital Event 4” breakfast!

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A crisis that allows for the reinvention of the sector

Summary: • 1. Events sector: how to keep your head above water? • 2. How, you may ask?…

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