INVIVO

Live INVIVO Expo

Context of the digital event

The InVivo Group has decided to organize its Live Expo 2021, showcasing three of its brands: Gamm Vert, Jardiland, and Nalod's.
Each brand had its own dedicated platform so that exhibitors (suppliers) and visitors (brand stores) could meet.
This event had two objectives: to increase brand visibility among stores and to create opportunities for business meetings.

600

visitors by brand

90

average number of exhibitors per brand

80%

live streams watched by visitors – a huge success for brands! ;

140 appointments 

taken and 119 completed

Needs

• 3 parallel platforms with distinct visual codes;
• Ability toon-the-fly registration, without listing participants;
• Promotion of premium exhibitors;
A 1-to-1 chat module at the participant's initiative.

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The project in pictures

Features used in this case study

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