Maximize your partners' ROI while minimizing your workload

The choice of an exhibitor management platform depends on the number of partners, the information to be collected, and the services offered during the event.

For a trade show with many exhibitors, choose a solution that includes a self-service portal, team management, appointment scheduling tools, and a lead generation app.

AppCraft centralizes these features within a dedicated space. This allows each exhibitor to prepare for the event, complete their profile, and manage their staff, while the organizer maintains an overview of the event.

A self-service exhibitor portal allows participating companies to directly enter the information needed for their participation in a trade show.

With AppCraft, each exhibitor has a personal space where they can add their logo, description, videos, PDF brochures, and links to social media.

This information is used to populate the event's digital platforms, including the exhibitor directory. The organizer retains the right to review and approve the published content.

This method reduces administrative back-and-forth and makes it easier to make changes when a partner wants to update their presentation.

To facilitate professional networking, it is helpful to allow exhibitors to indicate their availability before and during the event.

AppCraft includes an appointment scheduling system that can be accessed directly from the exhibitor profiles. Each partner can enter their available time slots, while visitors can request an in-person or virtual meeting.

Appointments are integrated into calendars, with synchronization designed to prevent scheduling conflicts and automated reminders.

This format allows participants to prepare for their meetings and exhibitors to structure their business interactions rather than relying solely on spontaneous visits to their booths.

To evaluate the results of a trade show, the number of visitors to a booth alone is not enough. It is also helpful to track the leads collected, their qualification, and the business opportunities generated after the event.

AppCraft connects the exhibitor portal to its lead generation app. Teams can scan visitors' badges, add notes, and qualify the contacts they meet.

Leads are then centralized in the exhibitor's dashboard and can be exported to prepare follow-up communications.

This data makes it possible to measure sales activity during the trade show. However, calculating the return on investment also requires taking into account the costs of participation and the actual sales made.

When an exhibitor brings in several staff members, it is important to streamline team management while making it easier for visitors to access the booth.

With AppCraft, the booth manager can invite their staff members through the portal and download their team's badges.

Each company also has an exhibition profile linked to the event's interactive map. Visitors can view this information and locate the company's booth using the mobile app.

This centralized approach eliminates the need to manage exhibitor information, staff badges, and presentation materials for participants separately.