VMLY&R pulled out all the stops for its innovation evening event held in Paris's 13th arrondissement. From the venue to the workshops to the event's graphic design, participants were immersed in an innovative world throughout the day.
As befits an innovation evening, the VMLY&R agency wanted a digital scenario that was consistent with the theme of its event, while also deploying a solution that would be useful for their event.
Mobile app as a compass for participants:
• Customized graphic charter:
• Individual programs:
• Speaker presentations:
• Practical information (maps, list of participants):
• Registration for real-time workshops.
Customized digital challenge:
• Submission of daily step count:
• Real-time results table.
Interactivity between participants:
• Q&A sessions with speakers:
• Notifications and alerts.
