French Development Agency

AFD Winter Games 2023

Specific needs

Advanced participant management to offer targeted events for each participant category. Each event was thus intended for specific categories.

1795

back-office participants

1556

 form registrations (80%)

66

sessions

9088

session registrations

Responses to needs

Customization of registration forms to meet the specific needs of each group of participants and
Displaying different content depending on whether participants were internal or external, and whether they were attending in person or virtually.

Modules used

• Targeted communication;
• Personalization of the experience;
• Response to participants' specific expectations.

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The project in pictures

Features used in this case study

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