API – Connectors

Connect your event to your entire digital ecosystem

Don't leave your data isolated. Synchronize AppCraft with your CRM, airline ticketing, and authentication system for total automation.

Don’t let your data remain in silos any longer. With our native connectors (Stripe, Salesforce, Flight Manager, etc.) and our open API, integrate event management directly into your business processes. Secure access via SSO, automate the routing of leads to your sales teams, and eliminate manual double-entry, which is a source of errors.

AppCraft API connecting the event platform to CRM, payment, and data tools such as Salesforce, HubSpot, Stripe, and Power BI

CRM synchronization: Data that is always up to date, wherever you need it

Native CRM connectors and real-time webhooks: turn your attendees into qualified leads

No more tedious Excel exports and copy-paste errors. AppCraft connects directly to your CRM (Salesforce, HubSpot, Microsoft Dynamics, etc.) to synchronize participant information in real time. Thanks to our Webhooks, your servers are instantly notified of each new registration or change, ensuring optimal sales and logistics tracking. logistics tracking by your post-event teams.

Streamline the registration process

Connectors, Flight Managers, and Stripe

Save your participants valuable time while securing your revenue. The built-in Stripe connector enables fast and secure payments right within the form. On the logistics side, our exclusive integration with flight booking platforms automatically retrieves flight details: participants no longer have to manually enter their flight times, thereby eliminating 100% of typos and the risk of “no-shows” caused by poor logistics.

The security of large accounts, with added simplicity

Single Sign-On (SSO) Organizer and Participant

For your internal events, security is non-negotiable. Secure access to your Backoffice and events with our SSO compatibility (SAML, OAuth).

For your employees, this means instant connection using their usual company login details, without having to remember multiple passwords. If an employee leaves the company, their access to the event is automatically revoked.

For internal participants, this removes friction during registration: they are automatically recognized, which significantly boosts adoption rates for the app.

Partner Ecosystem: Give your event a head start

Mistral AI, Memento, and Open API

AppCraft is bringing the future of events to the present day. 

Activate the Mistral AI connector to generate content or assist your participants with sovereign generative AI. 

Create unforgettable memories with the Memento connector, which provides secure and private access to event photos using facial recognition. 

Finally, for specific needs, our open APIs allow you to develop your own "tiles" and synchronizations.

You benefit from the power of these tools directly in the AppCraft interface, without friction.

FAQ: How to Connect Your Event Platform to Your Business Tools?

When choosing an event platform, it's important to check its compatibility with the software your company already uses: CRM, HR tools, payment solutions, or authentication systems.

Choose a solution that offers both existing connectors and an API to meet specific needs.

AppCraft offers integrations with Salesforce, Stripe, and flight management systems, as well as an open API and webhooks. These features make it possible to connect event data to the company’s internal processes and reduce the need for manual data entry.

Connecting an event platform to your CRM allows you to centralize registration information and streamline post-event sales follow-up.

AppCraft offers integration options with Salesforce, HubSpot, and Microsoft Dynamics. Participant information can be synchronized with sales tools, particularly when a new registration is made or a profile is updated.

Thanks to webhooks, connected systems can also receive automatic notifications when a predefined event occurs.

The login procedures and the data that is synchronized depend on the CRM system used and the configuration selected.

An API allows two applications to exchange information. A webhook is used to automatically notify a system when a specific event occurs, such as a new registration. A connector is a preconfigured integration that facilitates communication between multiple tools.

These technologies address complementary needs.

With AppCraft, organizers can use existing connectors or leverage the open API to develop custom integrations. Webhooks, in particular, allow for the triggering of automated processes when event data changes. The choice depends on the desired level of customization and the available technical resources.

Single Sign-On (SSO) allows employees to access multiple business applications using their usual corporate credentials. It is particularly useful for internal seminars, conventions, and events attended by large numbers of employees.

AppCraft announces SSO support for the SAML and OAuth protocols, enabling access to the back office and participant areas.

This integration simplifies authentication and leverages the company's identity management system. The procedures for configuring and revoking access must be defined in collaboration with the IT teams.

A custom integration becomes necessary when existing connectors do not fully meet the organizer's needs.

For example, a company may want to synchronize registration data with an internal tool, automate certain HR processes, or send event information to its business intelligence solution.

AppCraft offers an open API that allows developers to create custom synchronization solutions and integrate certain additional features into its event-driven environment.

Before developing an integration, it is recommended that you define the data to be exchanged, the frequency of synchronizations, access rights, and the necessary technical resources.

Customer cases using this feature

Last modified: October 30, 2026

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