• An event designed to enable store managers to improve their performance in three areas:
– Media communication & customer engagement;
– New customer journeys;
– Innovation and business transformation.
• Each management team had access to figures from other stores and could choose to meet to discuss their respective strategies;
• The idea was also to offer workshops with partners on several topics in each area in order to suggest areas for improvement andbest practices.
people registered for the event
workshops
equity investments
Appointment made
• Une plateforme en amont pour informer les participants ;
• Une même plateforme des gestion d’événement pour les participants à distance ;
• Une application mobile pour les participants sur place le jour J;
• Des workshops avec jauge pour garantir des échanges efficaces ;
• Mise en relation entre les collaborateurs Leclerc et fournisseurs.
