Galec Omnichannel Forum

• An event designed to enable store managers to improve their performance in three areas:
– Media communication & customer engagement;
– New customer journeys;
– Innovation and business transformation.
• Each management team had access to figures from other stores and could choose to meet to discuss their respective strategies;
• The idea was also to offer workshops with partners on several topics in each area in order to suggest areas for improvement andbest practices.

• An upstream platform to inform participants;
• The same platform for remote participants;
• A mobile app for participants on site on the day;
• Workshops with limited capacity to ensure effective discussions;
• Networking between Leclerc employees and suppliers.