Eliminate cumbersome physical logistics. With the Lead Gen AppCraft app, your exhibitors can use their own smartphones to scan badges, qualify prospects on the spot, and centralize data in real time. A turnkey solution that secures data, professionalizes exchanges, and offers a new source of revenue for your organization.
Managing hundreds of physical barcode scanners is a waste of time and money. Forget about renting, distributing, and collecting physical scanners. Our solution works in BYOD (Bring Your Own Device) mode . Lead Gen can be downloaded directly to your exhibitors' personal or work phones. No equipment to distribute, no batteries to recharge at the reception desk, no deposits to manage. Exhibitors arrive, log in, and start doing business in seconds.
A name and email address are not enough to sign a contract. AppCraft allows the organizer to set up specific qualification forms that the exhibitor fills out immediately after scanning: level of interest (Hot/Warm/Cold), estimated budget, targeted products, or voice/text notes. At the end of the trade show, exhibitors don't get a directory, but a sorted and prioritized prospecting file, ready to be integrated into their CRM.
At a trade show, the collective effort is what makes the difference. Our module allows you to link an unlimited number of employees to a single "Company" account. Leads scanned by 5, 10, or 20 sales representatives are uploaded in real time to a single, deduplicated database. The booth manager can monitor activity live and export a consolidated global file, avoiding the tedious task of merging multiple Excel files after the event.
GDPR compliance is our priority. As an organizer, you retain granular control over the information transmitted: you can select precisely which columns in your database (name, job title, email address, but not personal phone number, for example) are shared during the scan. This allows you to guarantee the confidentiality of participants while providing essential commercial data to partners. What's more, this feature is a powerful monetization lever: integrate scan licenses into your sponsor packages or sell them individually to increase the average basket size per exhibitor.
From your Back Office, track live scan statistics to identify the most active booths or those that need assistance. At the end of the event, there's no more manual file transfers: your exhibitors can independently download their enriched Excel file directly from their space or the app. You save time, and they get their leads instantly.
An event lead generation app allows you to collect and qualify visitor contacts in real time, directly from a smartphone or tablet.
Each exhibitor can scan a participant's QR code, record their contact details, and add personalized information (notes, comments, qualification criteria).
The goal is simple: to turn every interaction into a usable business opportunity, even without an internet connection.
To ensure the success of your event-based lead generation, follow these key steps:
Configure qualification fields: before the event, the organizer defines the criteria to be filled in (ratings, tags, comments, drop-down lists, etc.).
Train exhibitors on how to use the app: a quick demonstration is all it takes to enable them to scan and qualify their contacts efficiently.
Scan visitors: each exhibitor captures leads via the QR code on the participant's badge.
Qualify contacts in real time: ratings and comments allow you to prioritize prospects according to their potential.
Export and use the data: all the information collected is immediately available for post-event follow-up.
For lead generation to work effectively at an event, it is important to avoid deploying the application without prior preparation. A lack of clarity about business objectives or qualification criteria can quickly limit the value of the contacts collected. It is essential that teams know exactly what information to collect and why.
Another common pitfall is underestimating the importance of supporting exhibitors or field teams. Even if the application is easy to use, a short demonstration before the event ensures smooth and consistent implementation and prevents approximate usage on the day.
Finally, it is important not to wait until the end of the event to use the data collected. Effective lead generation relies on real-time qualification and rapid use of contacts after the event. By incorporating these best practices, the AppCraft lead gen application becomes a powerful sales performance tool for both field teams and follow-up teams.
The AppCraft lead generation module stands out for its offline reliability and advanced customization.
Unlike other applications, it is designed to integrate directly with the AppCraft platform and offer a seamless end-to-end experience.
Its main advantages:
• Can be used even without an internet connection: capture your leads in any situation, the data is automatically synchronized as soon as the network is restored.
• Complete customization: add your own qualification fields according to the commercial needs of your exhibitors.
• Centralization and immediate export: all data is consolidated in a single dashboard, ready to be integrated into your CRM.
• Integrated performance dashboard: measure the business impact of the event in real time.
• Simple and intuitive interface: designed for field users, with no complex training required.
