Eliminate cumbersome physical logistics. With the Lead Gen AppCraft app, your exhibitors can use their own smartphones to scan badges, qualify prospects on the spot, and centralize data in real time. A turnkey solution that secures data, professionalizes exchanges, and offers a new source of revenue for your organization.
Managing hundreds of physical barcode scanners is a waste of time and money. Forget about renting, distributing, and collecting physical scanners. Our solution works in BYOD (Bring Your Own Device) mode . Lead Gen can be downloaded directly to your exhibitors' personal or work phones. No equipment to distribute, no batteries to recharge at the reception desk, no deposits to manage. Exhibitors arrive, log in, and start doing business in seconds.
A name and email address are not enough to sign a contract. AppCraft allows the organizer to set up specific qualification forms that the exhibitor fills out immediately after scanning: level of interest (Hot/Warm/Cold), estimated budget, targeted products, or voice/text notes. At the end of the trade show, exhibitors don't get a directory, but a sorted and prioritized prospecting file, ready to be integrated into their CRM.
At a trade show, the collective effort is what makes the difference. Our module allows you to link an unlimited number of employees to a single "Company" account. Leads scanned by 5, 10, or 20 sales representatives are uploaded in real time to a single, deduplicated database. The booth manager can monitor activity live and export a consolidated global file, avoiding the tedious task of merging multiple Excel files after the event.
GDPR compliance is our priority. As an organizer, you retain granular control over the information transmitted: you can select precisely which columns in your database (name, job title, email address, but not personal phone number, for example) are shared during the scan. This allows you to guarantee the confidentiality of participants while providing essential commercial data to partners. What's more, this feature is a powerful monetization lever: integrate scan licenses into your sponsor packages or sell them individually to increase the average basket size per exhibitor.
From your Back Office, track live scan statistics to identify the most active booths or those that need assistance. At the end of the event, there's no more manual file transfers: your exhibitors can independently download their enriched Excel file directly from their space or the app. You save time, and they get their leads instantly.
The choice of a lead generation app depends on the number of exhibitors, the business information to be collected, and how the contacts will be used after the event.
Choose a solution that allows you to scan badges, qualify leads immediately, and export the data to your sales tools.
AppCraft offers a mobile app that allows exhibitors to scan visitors' QR codes with their own smartphones, add personalized sales information, and centralize the contact information collected by their teams.
A mobile badge-scanning app allows exhibitors to use their work or personal smartphones, without having to rent or distribute dedicated badge readers.
In particular, this approach makes it easier to equip sales teams when a booth is staffed by multiple employees.
With AppCraft, exhibitors can scan visitors' QR codes using their phones and immediately qualify their contacts. The app also works offline, with data syncing once the connection is restored.
However, the choice depends on the available equipment and the technical requirements of the event.
To effectively qualify leads, it’s best to define a few sales criteria before the event and then fill them in immediately after each meeting.
For example, an exhibitor can record a visitor's level of interest, the products they are looking for, their estimated budget, or the next steps to take.
AppCraft allows organizers to customize the qualification forms provided to exhibitors: specific fields, business categories, comments, and notes.
This allows teams to identify priority contacts and prepare tailored follow-ups, rather than simply collecting a list of contact information at the end of the trade show.
When an exhibitor assigns multiple sales representatives, it is important to consolidate their contacts to avoid having multiple files and to facilitate collective follow-up.
AppCraft allows multiple employees to be linked to a single company account. The contacts scanned by each sales representative are consolidated into a shared database, which includes a duplicate-removal system.
The booth manager can track their team's activity and export a consolidated file. Each exhibitor can then retrieve their data to prepare follow-up sales efforts after the event.
Collecting leads at a trade show must comply with personal data protection regulations. In particular, visitors must be informed about the information being collected, how it will be used, and who will receive it.
AppCraft allows organizers to precisely select the data shared with exhibitors when they scan a badge: name, job title, company, or business contact information, for example.
The platform thus makes it easier to monitor shared information. However, the organizer and exhibitors remain responsible for defining the terms of data collection, respecting participants’ rights, and verifying the applicable framework for follow-up marketing communications.
