Not all events involve the same level of complexity, customization, or support.
With AppCraft Express and AppCraft Premium, AppCraft offers two ways to use its event technology: a solution designed to help you manage recurring events on your own, and a customized solution with dedicated support for more complex projects.
Features, autonomy, customization, support, event frequency… Discover the differences between Express and Premium and find the solution that best fits your organization.
AppCraft Express and AppCraft Premium share the same goal: to simplify the management of professional events and centralize data, tools, and participant experiences.
The difference lies mainly in how the organization wants to manage its event.
Express prioritizes autonomy, rapid deployment, and reusability. The organizing team has access to a BO to manage its own events, along with training, a monthly update, and support.
Premium emphasizes customization and support. The service allows you to build a setup tailored to the specific needs of your event with the support of AppCraft experts.
AppCraft Express is particularly well-suited for organizations that want an event platform they can use directly and independently.
Once the environment has been set up and the teams have been trained, the organizers can log in to their back office and create, edit, and manage their events.
Reusable templates also make it possible to build on existing configurations rather than starting from scratch with each new edition.
Express allows you to manage an unlimited number of events and can be set up within 48 hours.
Some projects require more customization, advanced features, or simply an expert team to support their implementation.
That's whatAppCraft Premium is for.
The offering is based on a flexible, customized approach, with support from AppCraft experts. Organizers can choose from among the 150 available modules and build an experience tailored to their specific needs, their brand identity, and their participants’ learning paths.
In particular, the solution can address advanced needs related to registration, logistics,interactivity, exhibitor management, and the hyper-personalization of visitor experiences.
Pricing and coverage are as currently listed on the AppCraft pages: Express offers three tiers starting at €249 per month (excluding tax), while Premium starts at €2,500 per event (excluding tax).
Express is particularly useful when your teams organize multiple events throughout the year and want to become more self-sufficient.
Seminars, training sessions, internal events, recurring conferences, or roadshows: once your environment is set up, you can reuse your templates and manage future editions from the same back office.
It’s also a suitable solution when your priority is to reduce setup time, standardize your processes, and avoid using too many different tools.
Depending on the package you choose, Express can include features such as an event website, registration forms, email campaigns, attendee management, reporting, check-in, badges, programs, an attendee app, or a Social Wall.
Premium is particularly useful when an event requires a high degree of customization, complexity, or support.
An event with a variety of participant types, conditional pathways, extensive hotel logistics, exhibitors, advanced engagement mechanisms, or specific requirements may necessitate a much more sophisticated setup.
AppCraft experts then assist the organization in implementing the solution and selecting the modules best suited to the project.
Yes, and that's actually one of the benefits of how the two offerings are positioned.
A company can use Express for most of its recurring events—which are managed directly by its teams—while opting for Premium for certain strategic or particularly complex events.
Therefore, there is no need to systematically pit the two solutions against each other: they can address two different levels of needs within the same event strategy.
Express customers are also currently eligible for a 10% discount on their Premium events.
Regardless of the mode chosen, the goal remains to further centralize event management and provide a consistent experience for participants.
Registration, invitations, participants, event websites, check-in, data, reporting, and carbon footprint calculations are among the needs that can be met by AppCraft’s solutions.
Depending on the plan and configuration you choose, more advanced features can then be enabled: mobile app, networking, hotel management, interactivity, exhibitors, automation, CRM integrations, APIs, and advanced customization.
It all depends on the number of events and the level of support required. Express operates on a subscription basis, with three tiers starting at €249 (excluding tax) per month and an unlimited number of events. It is therefore well-suited for teams that organize multiple events throughout the year. Premium is billed per event, starting at €2,500 (excluding tax), and includes a custom setup supported by AppCraft experts. It’s better suited for one-time, complex, or strategic events. These rates are the ones currently listed on the AppCraft website: it’s best to check them before making a decision.
The platform can be set up within 48 hours, after which teams receive training and gain access to their back office to create, edit, and manage their events on their own. They then have access to a monthly review and support. Reusable templates eliminate the need to start from scratch for each event, which is particularly useful for seminars, training sessions, internal events, recurring conferences, or roadshows. Depending on the plan selected, Express can cover the event venue, registration, email campaigns, attendee management, check-in, badges, the program, or the attendee app.
When an event requires highly customized configuration or dedicated support. This is the case for events with multiple types of participants, conditional pathways, extensive hotel logistics, exhibitors, advanced engagement mechanisms, or specific requirements. With Premium, you can choose from 150 modules and build your setup with AppCraft experts. Express is also less suitable if the team doesn’t have the time or desire to configure its events on its own. Conversely, Premium may be overkill for simple, recurring events that are easy to standardize.
