MAIF

MAIF General Meeting: Nantes 2019

Background of the event

MAIF brought together more than 2,500 employees, partners, and investors in Nantes for three days for its annual general meeting. The program included plenary sessions and various workshops focused on the group's vision and commitments for the coming years.

Objective

• Provide participants with a mobile tool that allows them to generate personalized agendas;
• Support participants before, during, and after their event (practical information, individual programs);
• Create an innovative participant experience and engage the community through customized interactive modules .

Modules used

Mini site as a visibility tool, structured with customizable tabs:
• Transportation:
• Recommended places to visit:
Registration via a pre-filled, dynamic form.
Mobile app as a compass for participants:
• Customized graphic charter:
• Individual programs:
• Practical information (map, list of participants):
Real-time feedback.
Interactivity between participants:
• Quiz:
Q&A with speakers on several activities.

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The project in pictures

Features used in this case study

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