Don't waste any more time creating ten versions of the same email. Thanks to our smart editor and content packaging, a single template automatically adapts to each profile (VIP, Press, Internal). Schedule your follow-ups, automate the sending of badges and roadmaps, and track deliverability in real time with your own domain name.
Why create a "VIP" email and a "Staff" email? With AppCraft, you can configure conditional blocks within the same email. The "Dinner Invitation" block will only be displayed if the participant is part of the VIP group. You save valuable time by managing a single template that dynamically adapts to the recipient's data (name, form responses, workshop choices).
Plan your success in advance. Set up smart scenarios: an automatic reminder for non-registrants seven days before the event, a reminder with a QR code the day before the event, or a thank-you email sent 2 hours after the end. Once programmed, the event website works for you, ensuring constant and relevant marketing pressure without any manual action on your part.
Simplify logistics for your participants. Our emails natively integrate the access QR code for quick check-in. Better yet, the system can generate and attach personalized PDFs on the fly: name badges, plane tickets, or individual itineraries including workshop choices. And let's not forget the ICS file for adding the event to their calendar in one click.
Trust is key to open rates. Set up AppCraft to send emails via your own domain name with full authentication (SPF/DKIM). This ensures that your messages avoid the "Spam" or "Promotions" folders and reinforces your professional brand image with recipients.
Rien de pire qu'un mail avec un champ "Bonjour {Prénom}" non remplacé. Notre outil de prévisualisation vous permet de voir le rendu exact de l'email pour un participant spécifique (ex: "Voir en tant que M. Dupont"). Vous vérifiez ainsi que les conditions s'appliquent bien et que les données fusionnent correctement. Envoyez des BAT (Bons à Tirer) illimités à votre équipe avant le grand saut.
Don't shoot blindly. Access a detailed dashboard showing open and click-through rates. More importantly, our tool centralizes delivery errors (hard bounces, soft bounces, invalid addresses) so you can correct erroneous emails immediately and maintain a healthy and GDPR-compliant.
The choice of email marketing software for events depends on the number of guests, the various participant profiles, and the desired level of personalization.
For a small event, a standard email marketing tool may be sufficient. However, a conference, seminar, or convention often requires personalized invitations, automated reminders, and detailed tracking of registrations.
AppCraft integrates email marketing with its attendee database. This allows organizers to personalize messages, automate certain email campaigns, and track campaign results directly from their event platform.
To customize invitations for different audiences, you can use a single template that contains conditional content blocks.
With AppCraft, organizers can specify which information to display based on each recipient's profile or data.
For example, at a convention, a VIP guest receives information about a private dinner, while a speaker receives instructions regarding their presentation. Employees have access only to the information that pertains to them.
This method makes it possible to tailor communications to each audience without having to manually create and manage multiple versions of the same email.
To improve the tracking of invitations, it is recommended to schedule targeted follow-ups based on each recipient's status, rather than systematically resending the same message to the entire list.
AppCraft lets you set up automated email campaigns. For example, a reminder can be scheduled seven days before an event for guests who haven't yet confirmed their registration.
It is also possible to set up reminder or thank-you messages at various stages of the participant's journey.
This automation minimizes manual tasks while tailoring communications to each guest's situation.
To send individual information without having to prepare each document manually, it is best to use an email solution that is linked to the participants' data.
AppCraft allows you to automatically generate and attach personalized PDFs to emails: name badges, tickets, or itineraries that include each participant’s workshop selections.
Organizers can also attach an ICS file to allow guests to add the event to their calendars.
This feature is particularly useful for residential seminars, conventions, and events that require personalized logistical communication.
To improve the deliverability of event invitations, it is important to use a properly authenticated sender domain, verify recipient addresses, and test the emails before sending them.
AppCraft allows you to send invitations from the organizer's domain with SPF/DKIM authentication. The platform also offers a preview of emails for each profile and the ability to send test emails before distribution.
Organizers can then view statistics on sends, opens, clicks, and delivery errors.
However, no solution can guarantee that an email will always end up in the inbox.
