The Leclerc Voyages Travel Fair is the first fair organized by Leclerc Voyages, designed from the outset to be 100% mobile experience via a PWA AppCraft.
The event brought together 718 participants (excluding exhibitors and staff) for conferences, an exhibitor area, and an interactive map, with a strong focus on autonomy and smooth operation on the day, despite network constraints.
participants (excluding exhibitors and staff)
exhibitors
exhibiting partners
visitor scans performed by exhibitors
AppCraft deployed a fully customized, mobile-first PWA platform that centralized the entire event experience: content, interactions, exhibitors, and visitor journeys.
The solution enabled seamless management of exhibitors, gradual activation of spaces, and effective lead generation in the field, while giving the client a high degree of autonomy in managing and running the event.
• Create a smooth and engaging first edition for Leclerc Voyages
• Offer a simple and intuitive mobile experience
• Promote exhibitors and encourage business exchanges
• Generate qualified leads for exhibitors on the day
• Ensure maximum autonomy for the organizing and exhibiting teams
• Mobile-first PWA (no download required)
• Customizable home page (customer graphic design)
• Program & conferences
• Targeted push notifications
• Exhibitor module
• Multi-collaborator exhibitor management (custom fields: attendance, dates, parking, etc.)
• Exhibitor activation links and automated reminders
• Visitor scanning/exhibitor lead generation
• Generation of personalized badges (exhibitor logo)
• Interactive floor plan of the exhibition
