Event gamification is revolutionizing participant engagement. AppCraft offers a turnkey solution for integrating game mechanics into your professional events, whether they are physical, hybrid, or virtual.
Gamification consists of introducing game rules, scores, rewards, and challenges into a non-playful setting to encourage participation
It allows you to:
• improve information retention,
• create an immersive experience,
• strengthen group dynamics,
• increase interactions,
• collect qualitative feedback.
Today, gamification is becoming an essential tool for successful conventions, seminars, conferences, and trade shows.
In a society where digital technology is omnipresent and where the desire for enjoyment is intertwined with professional expectations, offering a fun, interactive, and motivating event is a strategic asset.
This is especially true given that it offers numerous benefits, such as increased engagement, improved employee and user retention, and the creation of an interactive and immersive experience. This approach strengthens the reward system, gives users control, creates competition, and allows participants to track their progress.
Gamifying an event means making it more fun through games. By using mobile appsor the event website, gamification aims to create stronger interaction, convey messages, and strengthen the bonds between participants and the company.
In a hyper-connected society where people want to enjoy themselves in both their professional and personal lives, gamifying your event is the best way to meet the needs of your employees.
During the event, it is possible to play seriously— serious games – between players rather than employees.
With the digital devices currently available, gamification also makes it possible to connect event participants, whether they are present in person, remotely, or a mix of both, while harnessing the power of engagement generated by the game. No one is left out.
This is the most complicated part: what incentive? What reward? What gratification? Offer the most motivated participants a trip, a gym membership, a company jacket... It doesn't matter what it is, but there has to be a reward!
This is what will encourage users to engage with your event and feel like they are part of your brand's adventure.
In addition to the event program, which may be very attractive, announcing one or more individual or collective challenges is an excellent topic for communication on the company's networks or in your ecosystems: it's an additional incentive to participate in your convention, seminar, congress, conference, etc.
With AppCraft, each participant, from their event app can earn medals and points. Everything is already programmed, so there's no time wasted on design!
It's very simple, because all the interactive modules or the participant's decisions to attend a particular workshop or respond to a survey, ask questions to a speaker, or make an appointment with an exhibitor, post a photo on the social wall, scan a QR code on a route, etc. are likely toearn them points. Dearorganizers, it's up to you to find the right excuses to make it attractive to your audience and ensure that the experience is fun.With AppCraft, you can organize and prioritize each action: answering a quiz can earn you 5 points, while asking a question can earn you 1 point. Again, everything is already programmed into the points calculation, so there's no time wasted on design!
Obviously, managing a network of shareholders or members at a general meeting is not the same as managing a sales force. That's why your event gamification module must be fully customizable to suit your audience.
Creating emulation through gamification is a way to play with the timing of the event, before, during, and potentially after (with a consolation prize, for example).
Your participants have a goal to achieve, and this will motivate them because humans are naturally competitive and like to win or be recognized.
Creating highlights and pacing your event through games allows your participants to win medals throughout the event. This will make them want to come back and participate more to earn even more points.
Challenges can also be individual or collective, so your gamification module must be able to manage teams. This will strengthen interactions between employees, team cohesion, and the sense of belonging to your company or group.
Here too, everything is already programmed to manage team results, so there's no time wasted!
It is important for motivation that each team or participant tracks their results, sees their progress, and their ranking.
A very simple interface allows you to track progress from the event app or on the event website for the various challenges on offer.
Participants can see how far they have come and whether they are close to achieving the highest score on a leaderboard.
This is an excellent way to boost your event and fuel conversations between participants or teams.
• Improve participation and reduce no-shows
• Improve engagement throughout the event
• Set the pace for your event and stimulate interaction
• Improve participant attention
• Reinforce your messages with your audience
• Add an entertaining touch to your professional event
• Make your participants active participants in their experience rather than mere spectators
• Get more feedback from your users
• Reward the best performers
For the organizer or company,gamification also makes it possible to gather a wealth of information from users, which is often very valuable.
