"The solution is in our hands"; "Each of you has a role to play"; we need to "turn down the air conditioning when it's hot" or "set the heating to a standard temperature as soon as it starts to get cold, around 19 degrees in the room to maintain the ambient temperature"... As citizens, many of us still remember the government's instructions last September urging us to use energy sparingly. And while in the HR events sector, bringing about continuous changes in consumption patterns in line with the challenges of climate change is also seen as necessary, in a general context of successive external crises accelerating changes in the events sector and putting increasing pressure on the industry, these measures can be poorly received if they are not managed optimally!
Fortunately, with AppCraft and Événements d'Elles, there is no need to worry about these new challenges: our experts and project managers will help you organize your recruitment events through less energy-intensive hybrid events, for digital and physical events that respect both your needs and those of the planet.
Because the pandemic has undeniably accelerated changes in the HR events sector, particularly withdigital events, it is essential for event platforms to work with advertisers and agencies to organize more balanced event communications that make sensible use of digital tools.
Given the ephemeral nature of events, it is important toimagine the HR meetings of tomorrow by measuring our impact in order to reduce it.
In this sense, a global vision makes it possible to conceive of fairer HR events, developed with partners committed to these energy efficiency strategies.
And it is precisely with these objectives in mind that the hybrid event comes into play, as it allows recruiters to broaden their audience while giving candidates the choice to select the mode of participation that suits them best, or even to limit candidate travel with multi-site events.
Hybrid events help reduce travel costs and maximize videoconferencing between recruiters and candidates, thereby reducing energy consumption while making the most of each channel: a key factor in winning the battle for attention.
Taking digital events into account increases the impact of HR events thanks to new means of dissemination and media coverage, but also:
• promoting a more flexible and accessible experience for stakeholders, allowing them not only to decide on the mode of participation that suits them best, but also avoiding costly CO2 travel or excessive fatigue for candidates at a stage of the recruitment process when they are not sure of being selected
• Encourage interaction and dialogue between participants through online communication and collaboration modules, or
• Plan new formats for relevant corporate events, in light of the social context marked by Covid.
At AppCraft, our software solutions and our holistic vision of the events market enable us to assist our clients with tangible implementations for their HR events.
AppCraft is the first French event tech company to be ISO 20121 certified two years ago and having completed its carbon footprint assessment for scopes 1, 2, and 3.*
Every day, we think about ways to help our clients align with their CSR objectives, using solutions that are already available, such as:
• the incorporation of carpooling modules whenregistration of participants or rooming with hotels,
• and soon: the ability for our customers to calculate the carbon footprint of their events, from the modes of transportation used to emails sent, live viewings, and replays, using various calculators integrated into the platform.
These are all opportunities to build a strong internal mobility policy, thanks to events that will bring your CSR objectives to life, and thus speak to, convince, and retain both candidates and your current employees.
We do not believe in miracle solutions, but rather in a series of small "hummingbird effect" gestures which, when added together, will have an influence on the various dimensions of CSR and enable thoughtful and responsible event communication, promoting the health of your internal mobility.
We thus guarantee recruiters will save time, while providing candidates with a memorable experience: opening up the world and having a positive impact on the planet are our main commitments!
* Since January 1, 2023, regulatory Carbon Footprint® assessments have increased the scope of greenhouse gas emissions to be taken into account to include Scope 3 emissions. This therefore concerns all other emissions indirectly produced by the company's activities that are not accounted for in Scope 2, but which are linked to the entire value chain, such as:
• employee commutes,
• waste management from the organization's activities,
• purchasing services, raw materials, or other products,
• transporting goods at the beginning and end,
• use and end of life of services and products sold, etc.
Because the energy efficiency measures implemented by the company have a direct positive impact in that they help attract candidates, retain talent, and bring teams together, AppCraft has chosen to collaborate with the event agencyÉvénement d’Elles to help you organize engaging and responsible HR events.
Founded in 2006, the agency Evénement d'Elles specializes in developing internal B2C and B2B events tailored to each need and in a variety of formats. It offers three areas of expertise:
• Event communication,
• Design & Implementation, and
• Production, Management & Coordination.
Concerned about the growing importance of societal issues and digital and economic upheavals,Événement d’Ellesdesigns, deploys, and organizes engaging long-term events for target audiences, which are incorporated into a disruptive and participatory CSR strategy.
Curious to find out howAppCraftandÉvénement d’Elles canhelp you achieve your CSR objectives through personalized and responsible HR events ? Take a look at our video below:
