Davidson

Davidson Seminar 2026

Background of the event

Davidson held its annual seminar in Marseille from September 17 to 19, 2026, with the goal of providing its employees with a digital experience that was consistent with the event’s distinctive identity.

The visual identity, centered on Marseille and its famous seagull, was designed to guide participants throughout their experience: learning about the event, registering, viewing the program, accessing logistical information, and using the mobile app.

The project was carried out using AppCraft Express, with a focus on autonomy and simplicity. A mini event website was created and shared internally—notably via a QR code—featuring a deliberately simple form designed to collect necessary information such as last name, first name, and allergies.

In the mobile app, the program was revealed gradually to build anticipation and maintain an element of surprise leading up to the seminar.

The AppCraft proposal

AppCraft Express enabled Davidson to bring together the main digital touchpoints for its seminar within a single environment.

The solution included:
• a customized event microsite featuring Davidson’s branding;
• a streamlined registration form to collect essential information;
• an event program that could be unveiled gradually;
• a dedicated mobile app featuring the event’s visual identity;
• a Dashboard section centralizing useful information for participants;
• access to activities and registrations;
• a section dedicated to rooming ;
• Program and transportation information;
• Personalized information, including individual appointments and schedules.

The experience was designed to make it easy for participants to find the information they need before and during their stay, while maintaining a unique and consistent visual identity across all platforms.

Event objectives

•Centralize seminar-relatedinformation in a single environment.
• Simplifyemployee registration with a streamlined process.
• Give participants quick access to their schedule and practical information.
•Support logistics management, particularly room assignments and transportation information.
• Offer a personalized mobile experience during the stay.
• Maintain and extendDavidson’s visual identity on the website and app.
• Build anticipation by gradually revealing the program.
• Enable teams to manage the event using the AppCraft Expressformula.