Edenred

Edenred Leadership Meeting

Background of the event

Edenred hosted its 2026 Leadership Meeting, an internal event that brought employees together for strategic sessions and a structured program featuring presentations, highlights, and a gala dinner.

The main challenge was to provide a seamless and personalized mobile experience, allowing each participant to easily access their schedule and key event information.

219

registered participants

211

users logged into the PWA

96%

app adoption rate

2

recorded networking interactions

The AppCraft proposal

AppCraft has implemented a comprehensive registration form, including transportation management via an Amadeus API integration, enablingthe optimization of logistics planning in advance.

A progressive web app (PWA), available exclusively on mobile devices, was then launched to provide a simple and intuitive user experience.

The app included a fully customizable schedule, with no need to register for sessions, as well as a page dedicated to the gala showing the assigned tables.

Engagement features, including quizzes, have been added to boost participation and enhance the user experience.

Event objectives

• Centralize event information in a mobile app
• Provide each participant with a personalized schedule
• Make it easier to access content and sessions
• Maximize engagement through interactive features
• Simplify logistics (transportation, accommodations, gala)
• Ensure rapid and widespread adoption of the tool

Modules used

• Registration
• Participant logistics
Participant CRM
• Program
• Mobile event solution
• Engagement (Q&A – Quiz – Social wall – Polls)
Event website
Notifications (in-app/SMS)
• API – Connectors (Amadeus + SSO)
Speakers
Workflow

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The project in pictures

Features used in this case study

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