Digital events did not come into being in 2020 in response to the health crisis. But their adoption by businesses began on a massive scale at that time. 📍
Very quickly, they realized that transposing a physical event into a digital event was not possible. Indeed, this new way of communicating with teams internally or in B2B has its own rules for preparation and implementation. As a result, many communications and events teams saw the need to use interactivity to engage their communities.
And they are right! A person attending a digital event has only 7 minutes of attention span when listening to a speech delivered via a screen. So, gone are the long speeches by the company president, replaced by clear and concise messages to keep participants' attention.
Workshops and other top-down or cross-functional sessions are therefore shorter and more "straight to the point." However, they cannot be linked together without interaction. And for that, the presence of an expert is essential. 👨💻 👩💻
It is true that some choose to internalize this interactive aspect, or even the entire organization of their event communications. This is possible provided that they have mastered all the codes of this demanding format. But if you are unsure how to do this, it is better to leave it to an expert.
And that's good news, because there are plenty of experts out there! Many companies and agencies offer a variety of services on the market. But you still need to find the right one. The one that will transform your digital communication into a real experience for your participants!
To achieve this, you need a reliable, high-performance platform for your event, as well as an original interactive concept. All this must be backed up by flawless expertise and attentive contacts. This winning combination will enable you to forge a strong bond with your audience that will continue long after your event has ended.
This is precisely the case with Tracktl, specialists in online musical entertainment for all your events. In addition to keeping your participants engaged, Tracktl's interactive solutions entertain them too!
Their goal? To make music more interactive and collaborative in order to create connections between your participants. It was with this in mind that they developed the Social Jukebox, a Jukebox 2.0 that allows guests to co-create the playlist for their event. 🎹 🥁 🎷
Everyone can add their favorite tracks to a collaborative playlist and vote for other people's songs. The most voted tracks are played first. But Tracktl's solutions don't stop there. They have also developed features such as:
• Blind test
• Karaoke
• Live band and DJ
To meet new needs during digital events or phygital/hybrid, all these activities are available onlineAnd good news! Whether you use Zoom, Teams, AppCraft, or another platform, the solutions they offer can be adapted to any medium.
Now, for example, you can invite participants to create a playlist for their event in advance, organize a blind test between two videoconferences, and end your online event with a DJ who mixes the most voted songs from the playlist via live streaming. After the event, you can also share the "souvenir playlist" with the most popular songs with the participants.
A pre-, during, and post-event feature that works very well and allows Tracktl to transform your guests from spectators to participants in the event.
For those who wish to make their event communications more sustainable, Tracktl has also developed a new offering of Podcast and event-based web radio ! 🎙
And these are the kinds of partnerships we love to have at AppCraft. Innovative, easy-to-use solutions. Creative ideas that improve the customer experience and make your digital communication engaging.
