Summary:
• 1. The temporality of a digital event undergoes a dual contradictory movement:
• 2. Communication that has evolved
• 3. The example of OVH
• 4. A highly secure AppCraft service for businesses
• It extends over time with messages before the event to provide more information and prepare the community. But especially after the event. In particular with replays. These replays, which may be enhanced with interactive or chaptered content, allow the message to be repeated. Either for educational purposes and/or to capture a wider audience with replays available. It is now possible to design a communication event lasting several weeks with highlights in the digital world. Whereas this was complicated or even impossible in the physical world!
• It also shrinks significantly with participants' attention span reduced to 7 minutes in the digital world and a very high risk of channel surfing. Whereas in the physical world, it was possible to keep the audience in the room. Admittedly, they may have been nodding off during the president's speech and 200 slides, but they were present! And that reassured the communications director 😉
For these top managers, communication is changing dramatically because, with a digital event, the codes of the theater actor are ineffective. In front of the camera, it is the costume of the movie actor that must be embodied, and we must face the facts: few managers shine on screen! 🙄
Paradoxically, the current context also puts people back at the center of the game. While we have been using familiar, tried-and-tested formats for B2B events for years, we now need to reinvent ourselves. It is important to take greater account of the personality of the speakers, but also to be much more clear-headed about the profile of the audience. As their presence is no longer constrained (sitting in their chairs), their freedom of choice is even greater. So, if the content is not of high quality and the user experience is not up to scratch, a simple click is enough to change screens and lose your audience.
The current context requires us to be efficient with high-quality content and to save our employees' time, which is perhaps a good thing!
In any case, this forces us to be creative so that our customers can create exciting moments ✊, and we thank them for their trust.
This week, OVH is hosting its OVHcloud Ecosystem Experience. The French cloud provider understands the importance of a high-performance digital platform for engaging its community.
This 100% digital B2B event OVHcloud Ecosystem Summit is:
• 3 days of unique experiences for participants – November 3 to 5
• 90 sessions organized
• Approximately 80 hours of live content and 200 hours of videos
• More than 40 interactive workshops
• Networking with 1,500 meetings with sponsors
• Career meetings in a dedicated recruitment area
• Web TV
• One keynote speech per day with high-profile speakers
• And above all, more than10,000 participants expected!
All the ingredients for a successful event are there:100% customized webplatform/ personalized participant agenda / appointment scheduling / streaming / replay / workshop / mailing / registration / interactivity.
OVH also opted to create a mini-site thatis 100% customized to their image. But the possibilities for customization don't stop at the company logo or colors. At AppCraft, we offer:
• A different home page depending on the visitor's profile, thanks to a token included in the invitation email. This provides a unique customer experience for each type of participant.
• Integration of your teaser video to communicate ahead of the event and turn your mini-site into a communication platform.
• A speakers page to give your speakers the visibility they need, with the option of organizing one-to-one meetings with them.
• Integration of live streams—with secure PIN code access if needed. These live streams can be converted into replays at the end of the event to continue delivering content to your participants even after the event is over.
• Provision of downloadable files (PDFs, photos, videos, brochures, etc.)
• A site editor with more than 20 templates available: event program, practical information, contacts, speakers, access, etc.
• A version of the site in an additional language
Beyond hyper-personalization and advanced features, in the current context of massive cyberattacks against France, AppCraft is also ahighly secure technical infrastructurethat allows companies like yours to communicate safely.
To ensure the quality of our service and allow you to organize your communications with peace of mind, we are regularly audited. Our latest audit of our IT system, conducted at the end of 2020, reveals that our infrastructure complies with GDPR standards. So you can rest easy!
In the coming weeks and months, it will be crucial to creatememorable moments with our customers and employeesusing the new digital tools at our disposal to avoid sinking into gloom.
