While 2024 was a year of upheaval for HR managers, with key trends such asquiet quittingand the rise of hybrid working, in 2025 two major trends continue to gain momentum, placing internal mobility at the heart of upcoming HR events
• The growing importance of corporate social responsibility among job seekers and existing employees.
• The talent shortage and the fundamental changes it is bringing about for recruiters, particularly the need to develop their employer brand.
A key CSR issue, the ecological transition will continue to influence the choice of future employment for the majority of candidates in 2023 and will play a vital role in retaining talent within organizations.
The proof is in the numbers: 82% of employees whose companies have an identified CSR policy say they still see themselves working there in three years' time, compared to 68% on average*, and 70% of employees want to be more involved in implementing this policy**. Far beyond workshops or training courses on waste sorting, there is therefore a need for companies to support their employees in order to assess the impact of their profession on the environment and to acquire new skills. This is a tremendous opportunity to strengthen your internal mobility — namely, retaining your best talent and enabling candidates who are considering their options to better define their career development opportunities within your company — through the implementation ofgreen HR events.
For an organization, knowing how to measure its carbon footprintis an excellent opportunity to demonstrate its commitment to the environment and energy efficiency. However, according to aBCG Measurement survey, only 10% of companies currently know how to accurately measure their CO2 emissions.
This presents a great opportunity to breathe new life into your internal mobility policy by making CSR tangible, engaging, and measurable through innovative HR events.
*3rd MEDEF barometer on the perception of CSR in companies.
**3rd Ekodev CSR barometer, Challenges and People-Occurrence.
Employer branding allows any company to develop and capitalize on its brand image in order to attract and retain talent.
Consistent, it draws on key elements of the company's DNA to ensure that it is aligned with its true values.
Comprehensive and structured, employer branding requires a methodical approach and coordinated actions to attract, engage, and retain both existing talent and potential candidates.
Because every company is unique in terms of its values, challenges, and culture, its employer brand is also unique. It is part of the company's overall vision and therefore responds to business, communication, and marketing challenges.
And because it is positioned at the crossroads of these different challenges (human resources, communication, marketing), it enables different departments within the company to work together.
In 2022,82% of companies said they had difficulty recruiting executives, and nearly40% of permanent contracts were terminated within the first year of employment.*
While certain essentials, such as salary levels and attention to work-life balance, can help overcome these difficulties, 64% of the organizations surveyed nevertheless consider improving their employer brand to be a key issue.
Why? Because developing its employer brand allows any company to capitalize on its brand image and thus boost its internal mobility policy by attracting and retaining talent both inside and outside the company.
These objectives can be achieved through a strong employer brand, which also allows you to turn your various HR processes into events and stimulate your internal mobility.
*makemycv.fr
As discussed above, developing internal mobility is a powerful tool for retaining top talent and attracting candidates who want to work for your company. On the one hand, you show your employees that they are valued and that they have opportunities for career advancement within your organization; on the other hand, you allow motivated candidates to better understand their future position and commit to their career development. With our solution, you can give candidates a concrete picture of everyday life at your company, or allow your current employees who are curious to explore other jobs to ask questions of experts in the relevant field during interactive presentations.
The Talent Acquisition solution fromAppCraftincludes:
• An intelligent matching algorithm that matches the expertise and specialties you are looking for. Each candidate can contact the recruiters of their choice and request virtual or in-person meetings, promoting targeted and tailored opportunities and creating qualified encounters for the recruiter.
• Job dating and networking features to promote a collaborative experience, including the ability for your participants to respond in real time.
• A meeting planning tool via the calendar, which recruiters and candidates can manage independently to improve communication between stakeholders, save time, and facilitate schedule management.
Because CSR and employer branding both have a direct positive impact on internal mobility within a company, in that they help attract candidates, unite teams, and retain talent, AppCraft, the first French Event Tech company to be ISO 20121 certified, has chosen to collaborate with the event agency Événement d'Ellesto help you plan innovative and unifying HR events.
TheEvénement d'Ellesagency was founded in 2006 and specializes in organizing customized internal B2B and B2C events in a variety of formats. It offers three areas of expertise:
• Event communication,
• Design & Production, and
• Production, Management & Coordination.
Because it is committed to and aware of the growing importance of societal issues and economic and digital transformations,Événement d’Ellesdesigns, develops, and creates events that attract audiences over the long term and are part of a collaborative and disruptive CSR approach.
Find out below how AppCraft and Événement d’Ellescanhelp you attract candidates and retain your employees through HR events focused on internal mobility.
