Press conferences are one of the most powerful tools for:
• Announcing a major project, launch, result, or position statement.
• Uniting journalists around a clear and controlled message.
• Controlling your narrative and strengthening your public image.
• Creating consistent and immediate media coverage.
It is a lever of influence, a structured forum for exchange, and a moment when the external perception of your organization is at stake.
Digitalization can transform your press conference into an experience:
• Accessible in person, hybrid, or 100% digital, to include all journalists.
• Simplified thanks to online registration, QR codes, and notifications.
• Amplified via live streaming, replays and immediately available content.
• Measurable, thanks to audience data, interactions, and impact.
The digital or hybrid format increases media reach and facilitates exchanges.
AppCraft offers a comprehensive solution to streamline your organization:
• Customized registration page (guests, journalists, partners).
• Accreditation management and automatic notifications.
• Detailed digital program, speakers, press releases available online.
• QR code check-in for fast and tracked entry.
• High-quality live streaming, chat, and live questions.
• Media center: press releases, photos, press documents, visual kits.
• Detailed analytics: number of connections, interactions, downloads.
Your press conference becomes clear, professional, and fully centralized.
With AppCraft, you have complete control over everything that happens after the event:
• Instant replay publication.
• Provision of photos, press kits, and key quotes.
• Personalized emails to journalists with resources and information.
• Automated tracking of interview requests and press feedback.
• Statistics on document downloads and interactions.
You extend the reach of your announcement well beyond the big day.
