Summary:
• 1. Immersive Designer
• 2. Scrum Master
• 3. Responsible event consulting and strategy
• 4. E-sports project manager
• 5. Chief Digital Officer
Immersive... Scrum method... Paperless... CDO... Do these words mean anything to you? Don't worry! Today, AppCraft is taking a closer look at the digital professions that will shape (or are already shaping) the events industry of tomorrow 🙂
Augmented reality, virtual reality, mixed reality... It's easy to get lost in the terminology.
However, these three concepts have one thing in common: the use of 3D to create new participatory experiences. Whether using glasses, headsets, or directly on your smartphone, 3D is becoming increasingly popular with event organizers. And with good reason, as it allows them to offer an ever more personalized and immersive experience.
But building these new media requires special expertise. That's where the Immersive Designer comes in. Their role is to design and create the 3D universe specific to your event from start to finish. They work to ensure that the experience is optimal, both in terms of content and design, as well as the user experience.
Events are, by their very nature, a field where the unexpected is part of everyday life. Communications departments and agencies understand this well... And so do service providers!
Indeed, offering agile and flexible solutions that adapt to events rather than the other way around has become a must-have for event service providers in 2019.
And adaptation means specific developments... To manage these constantly updated lines of code, you need a well-structured organization. That's where the Scrum Master comes in.
The Scrum method, inspired directly by the English term used to describe the scrum in rugby, allows sprints to be structured. These sprints are moments when all the developers dedicated to a project are actively coding to quickly deliver a new product. The Scrum Master is the conductor of this process. They are responsible for ensuring that the project is delivered on time and on schedule. They rise above the fray to get an overview and coordinate the actions necessary for the successful completion of the order.
Organizing a zero-waste, paperless event that promotes recycling, sustainable transportation, and recycled furniture is no easy feat. Spending hours trying to make ends meet in order to reduce the ecological footprint of your event has become part of everyday life for many logistics managers and project leaders.
To support and guide them throughout this process, consulting professionals are providing their expertise and are increasingly bringing on board employees who are thoroughly familiar with the ISO 20121 standard and dedicated to consulting and strategy for the creation of responsible events. This is a useful profession for organizers and society in general, with a bright future ahead 🙂
Last week's Paris Games Week in the French capital highlighted a discipline that is becoming increasingly popular in major venues around the world: e-sports events.
With tournaments, charity events, roadshows, and promotional events, e-sports is well and truly establishing itself as a key part of France's events landscape.
The e-sports project manager is involved in the design, implementation, and smooth running of these events. Without a doubt, this is a profession with a bright future.
They design, prepare, monitor, and manage all the actions to be implemented, ensuring their successful completion. Their mission may include creating an e-sports event, an online tournament, a communication campaign, or content related to this field.
The Chief Digital Officer (CDO): this role is nothing new. Many companies of various sizes have undertaken to transform their internal processes and digitize them on their own scale in order to increase efficiency, productivity, and market share, and reduce low value-added tasks.
However, although it is not new, it is becoming increasingly important and gaining in value and significance year after year. In the age of big data, GDPR, and the emergence of AI, having a Chief Digital Officer is becoming the norm in order to adapt to the challenges of tomorrow's business world.
