Sharing key information with employees is essential for any business. Tomorrow's challenges, group values, security in the face of external threats: how can you ensure that everyone has the same level of information so that they are aligned with your challenges?
Acquiring information is no longer the biggest problem for companies. Mastering and sharing this data or knowledge is now becoming the real key to success.
Even the best-prepared organization on the market will gain no competitive advantage if its knowledge is not shared and understood by all its employees.
The concept of "knowledge management" gradually emerged in organizations. A good knowledge management strategy enables employees to access and use information quickly and efficiently. Whether shared internally or with other departments, good knowledge-sharing practices are essential for increasing productivity. With a little help or guidance, transferring this knowledge can be as simple as a single mouse click.
This article will provide a quick guide to creating a knowledge management strategy. It will also provide an effective methodology for determining the level of awareness and the actions to take if you encounter problem areas.
Knowledge management is becoming increasingly important in business. Knowledge can be broken down into several key aspects that will help consolidate your 2.0 organization and facilitate information transfer. This will contribute to the development of your business and give you a competitive advantage.
Making information accessible to everyone
Information is often useful, but it can be difficult to make it accessible to all your employees. By simplifying access to your information and removing silos, you will increase productivity and be able to resolve friction points more easily.
Referring to I. Nonaka's knowledge conversion matrix, make the distinction to transform your tacit knowledge into explicit knowledge.
Nonaka Knowledge Matrix – Source: hubspot.fr
From this, you will have access to the four conversions of knowledge:
• Socialization through the sharing of experiences among your employees.
• Internalization through the understanding and assimilation of knowledge.
• Combination to assimilate the knowledge acquired with others that you will have interwoven according to your strategy. Externalization refers to the explanation of practical know-how through speech but also transcribed in writing. This is one of the main objectives of knowledge management. The challenge here is the adoption of language on the concepts that will be shared.
Accelerate your growth
A good command of information and knowledge combined with know-how can accelerate a company's growth. Employees are less hesitant, become more proactive, and have a better understanding of the challenges they face.
Boost your productivity
Searching for information can be time-consuming. On average, employees spend around 7.5 hours per week searching for information without finding it (France Stratégies). This is also true for documentation that is not shared, which is generally accessible to only one person or one department.
• With organized knowledge management, you reduce the time an employee spends searching by making the information they are looking for accessible to them.
• This unlocks autonomy at work and makes your employees proactive.
• This facilitates the processes put in place within a company.
Show your innovative character
By relying on an effective knowledge management strategy, you will not only adopt important reflexes, but you will also gain an innovative image among your employees.
With AppCraft's CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests, and exhibitors. You can seamlessly manage registrations, attendees, and content management.
Raising awareness among your employees adds value to your existing information. Facilitating knowledge acquisition can be done through various techniques, such as fun and educational activities. A good understanding of this information will save them time in their respective tasks. Days dedicated to raising awareness can also make them more independent and improve their sense of belonging within your company. Through this strategy, you rally your employees to a cause: the vision you want to convey.
With an innovative format, you capture your employees' attention by giving them the freedom to act and choose the sessions they would like to sign up for.
At AppCraft, we have developed a platform dedicated to this awareness-raising approach. Registration for sessions (with capacity limits), a home page presenting your content, program, and workshops—your participants will be able to find all the information they need in one place.
Events have already proven their effectiveness in recent years. Events bring people together, enable sharing, and provide information, whether through knowledge management or awareness-raising.
Employee engagement depends on a number of important factors. Today's companies must find ways to keep their employees motivated and engaged by encouraging them to take part in the company's dynamic. At AppCraft, we offer three topical subjects that are key requirements in a company's ecosystem:
CSR
Knowledge management is a key objective in business and, when implemented effectively, can accelerate performance.
By taking the lead in response to the PACTE law that came into force in 2019, you are anticipating change and are no longer a spectator but an active participant in your knowledge management strategy. By taking these changes into account, you are enhancing your company's value in its environment and its social and environmental challenges.
According to the figures, 58% of people say that a company's CSR policy plays a role in their application. The values you convey in your knowledge sharing influence and positively impact your employees who are sensitive to these values.
Cybersecurity
According to one study, 44% of large companies have experienced network outages due to cyberattacks such as phishing, compared to 14% for small businesses.
And 2022 is already shaping up to be a challenging year for cybersecurity. Given the current context, raising awareness about cyberattacks is becoming necessary, especially when we know that they often occur due to human error—an uninformed person.
CyberSecWeek 2021 was a pioneering event. Last year, Vinci decided to raise awareness about cybersecurity among its employees. In view of the growing number of cyberattacks, their experts decided to create an event that generated:
• An audience three times larger than the previous in-person edition.
• Effective knowledge management between Vinci's experts and their employees.
• 19,260 people connected, with an average of 10,000 registrations expected.
Innovation
By embracinginnovation, you stand out from your competition by demonstrating significant added value. As a result, you encourage your teams to commit to your company.
Your employees need training in various awareness areas to maintain their motivation. By adopting one of these three areas, you will create a positive and motivating dynamic through knowledge management.
Events have already proven their effectiveness in recent years. Events bring people together, enable sharing, and provide information, whether through knowledge management or awareness-raising.
Employee engagement depends on a number of important factors. Today's companies must find ways to keep their employees motivated and engaged by encouraging them to take part in the company's dynamic. At AppCraft, we offer three topical subjects that are key requirements in a company's ecosystem:
CSR
Knowledge management is a key objective in business and, when implemented effectively, can accelerate performance.
By taking the lead in response to the PACTE law that came into force in 2019, you are anticipating change and are no longer a spectator but an active participant in your knowledge management strategy. By taking these changes into account, you are enhancing your company's value in its environment and its social and environmental challenges.
According to the figures, 58% of people say that a company's CSR policy plays a role in their application. The values you convey in your knowledge sharing influence and positively impact your employees who are sensitive to these values.
Cybersecurity
According to one study, 44% of large companies have experienced network outages due to cyberattacks such as phishing, compared to 14% for small businesses.
And 2022 is already shaping up to be a challenging year for cybersecurity. Given the current context, raising awareness about cyberattacks is becoming necessary, especially when we know that they often occur due to human error—an uninformed person.
CyberSecWeek 2021 was a pioneering event. Last year, Vinci decided to raise awareness about cybersecurity among its employees. In view of the growing number of cyberattacks, their experts decided to create an event that generated:
• An audience three times larger than the previous in-person edition.
• Effective knowledge management between Vinci's experts and their employees.
• 19,260 people connected, with an average of 10,000 registrations expected.
Innovation
By embracinginnovation, you stand out from your competition by demonstrating significant added value. As a result, you encourage your teams to commit to your company.
Your employees need training in various awareness areas to maintain their motivation. By adopting one of these three areas, you will create a positive and motivating dynamic through knowledge management.
