Summary:
• 1. What does it mean to turn recruitment into an event?
• 2. Why choose this solution?
• 3. What is actually possible today? What does AppCraft guarantee with its talent acquisition solution?
• 4. Does it work?
• 5. The APEC event in figures:
• 6. Event spread over several key moments to encourage connections:
• 7. Take your first steps in digital events with AppCraft
From anticipating needs to interviewing and onboarding candidates, the goal of the Human Resources department remains the same: to find the next exceptional profiles for your company. But it's not that simple. And as an HR Manager, Recruitment Manager, or Internal Mobility Manager, you face many questions.
• How can you handle the volume of recruitment and your employees' professional development needs?
• How can you better source future talent for your internal and/or external recruitment while maintaining a strong employer brand?
To answer these questions, some companies have decided to turn their recruitment into an event.
This technique, which is still relatively uncommon, offers many advantages, and the companies that have pioneered it are very satisfied with the results! Why? How? We'll tell you everything.
In order to absorb the volume of recruitment you are facing, it is necessary to gather your recruitment activities at events. These can take place over 1, 2, or 3 days, for example, to manage large volumes. It's up to you to decide whether or not to consolidate your upcoming sessions. Had you planned a separate "internship and work-study" recruitment campaign from your more senior campaign? Why not combine the two and save your teams from doing double the work?
But it's not a matter of doing it any old way. You need to guarantee an enhanced candidate experience. Show an image of an innovative and forward-thinking company. A strong employer brand can help you attract new talent. And if it's well organized, you won't even have to put in much effort to source talent—they'll come to you!
How can you do this? With a comprehensive digital solution for all your external recruitment and internal mobility needs in the era of recruitment 2.0.
With AppCraft's CRM platform, bring all your tools together in one place and create a seamless event experience for your attendees, guests, and exhibitors. You can seamlessly manage registrations, attendees, and content management.
• Innovation: recruit your next talents in a different way by creating an event! Attract them with a fun platform that conveys an image of an innovative and attractive company.
• Intelligent matchmaking algorithm: make the early stages of talent sourcing easier and save time, while highlighting internal job openings.
• Agile format: make sure you use a solution that works for your in-person, hybrid, or digital events. All three formats have their advantages, especially when it comes to attracting talent who cannot travel on the day of the event.
• Optimal ROI: today, data is the key to success. Be vigilant and only choose solutions that allow you to collect detailed and comprehensive statistics that comply with the GDPR!
• The icing on the cake? If you have a choice, you might as well choose a tool that integrates with your company's HRIS
The ultimate goal of all this is to make your daily HR tasks easier, save you time, and achieve optimal results for your company.
• Revolutionize your recruitment process: Accelerate your internal mobility or external recruitment by attracting talent through increased visibility (thanks to digital technology).
• Secure solution with security tests to ensure the reliability of the solution (your IT department will be happy!).
• Make appointments without constraints. Face-to-face or remotely via videoconferencing
• An intelligent matchmaking module so you only meet relevant candidates
• No downloads required from your candidates or recruiters. Simplifying the user experience is our priority!
Finally, our solution is 100% French and benefits from several security guarantees. That's why our clients' IT departments choose to list AppCraft for all their events.
But that's not all. Initiating the digital transformation of your department is no easy task. That's why a team of experts is at your disposal to advise you throughout your project:
How can you guarantee interaction between your candidates and recruiters?
How can you create high value-added content that will motivate your participants to connect?
What are the best event practices for your recruitment campaign (teasing, engagement, etc.)?
Yes, indeed! Take the example of the Association Pour l'Emploi des Cadres (APEC). The APEC has changed its strategy for its recruitment fairs. Usually held in person, the APEC fairs (around 10 per year) take place throughout France. In order to meet the expectations and needs of candidates and recruiters, the APEC organized its first 100% digital job fair last December. And it has continued ever since!
• 6,883 REGISTERED CANDIDATES – From recent graduates to executives;
• 80 COMPANIES INVOLVED – From various sectors;
• 261 REGISTERED RECRUITERS – Offering 669 opportunities;
• 2,145 INDIVIDUAL APPOINTMENTS – Made with companies;
• 1,184 CONSULTATION APPOINTMENTS – Made with 93 APEC consultants;
• 2,670 REGISTRATIONS FOR APEC WORKSHOPS.
• 60 themed workshops led by APEC consultants, with 2,670 registrations
• 16 workshops led by exhibitors and partners, with 1,103 registrations
• 1,001 tips and tricks for candidates (CV writing, application visibility, interviews, career changes, etc.)
To achieve such results, it is not enough to choose the first digital solution that comes along. You need a tailor-made platform (100% digital event) or mobile solution (physical event) that adapts to your needs and your organization.
If you are interested, our tech-event experts are here to help you make your decision. Several HR departments at large companies are already convinced by our solution. Why not you? hello@appcraft.fr or call 09.72.51.22.90 ☎️




