Determining your rates as an Event Tech consultant is a strategic exercise. Between average daily rates, project packages, and value-based pricing, your positioning depends on your expertise and your ability to generate impact. Advanced mastery of tools such as Appcraft allows you to evolve towards a premium offering focused on performance, automation, and optimization of the event experience.
Setting your rates doesn't start with looking at the competition. It starts with understanding what you really bring to the table.
An Event Tech consultant doesn't just sell configuration. They sell:
• Technical security
• Budget optimization
• A smooth user experience
• Strategic use of data
• Reduced operational risk
The more your intervention reduces uncertainty and improves the performance of an event, the more your perceived value increases. And this value must be reflected in your rates.
In Event Tech, three models dominate.
The average daily rate (ADR) is suitable for support, deployment, or management assignments.
The project package is relevant for specific assignments (complete configuration, hybrid event, CRM implementation).
Value-based pricing is the most strategic: it is based on the impact generated (lead optimization, budget savings, improved conversion rates).
The more your expertise directly influences business performance, the further you can move away from billing based solely on time.
The difference between a standard consultant and a premium consultant lies in their strategic mastery of tools.
Advanced mastery of an event site such as Appcraft allows you to:
• Structure complex workflows
• Optimize participant CRM
• Automate invitations and reminders
• Leverage post-event statistics
• Manage hybrid or multi-site scenarios
You are no longer charging for simple configuration, but for optimized event architecture. This change in approach naturally justifies higher fees.
Raising your prices does not mean losing customers. It means clarifying your positioning.
To deliver a premium offering:
• Formalize your method
• Structure your offerings (Essential/Advanced/Premium)
• Highlight your results
• Promote your case studies
• Talk about impact and performance rather than features
Strategic clients seek reliability and expertise. They are the ones who accept a rate consistent with your level of expertise.
The market is rapidly becoming more professional. Companies need experts capable of managing:
• Complex hybrid events
• Data and GDPR issues
• Large-scale engaging experiences
• Multi-stakeholder environments
Your ability to leverage technology as a business driver is what will grow your revenue.
Setting your rates is not a defensive move.
It is an affirmation of your value in a mature market.
