Summary:
• 1. Create a showcase for your event
• 2. Innovation, right down to your invitations!
• 3. Digital teasing: your new communication weapon
Is the response rate to your invitations too low? Does uncertainty about your final number of participants cause you to overestimate the logistical needs of your event? How can you engage your guests even before your event has taken place? AppCraft offers three proven solutions to solve these problems!

Create a visual universe dedicated to your event through a website dedicated to your event and offer a unique experience to your participants. A beautiful design, a event description as well as images and videos will contribute to greater participation from your guests while strengthening your event brand. 
Your participants will find all the information they need about your event here: schedule, date, times, dress code, transportation... Everything is there to help your guests plan ahead! Your website will then be a landmark memorable for all your guests.
You can also allow your participants to register directly online, simplifying the registration process for both you and your guests. You will then have automated listings and comprehensive, automatically updating in real time, saving you a lot of organizational time so you can focus on tasks that add more value to your event!

Having a website is great, but it's not enough! You still need to let your participants know about it... But how?
Sending a traditional invitation is still the best way topromoteyour event. Today, email invitations have replaced most paper invitations, and digital technology opens the door to many possibilities that are still underutilized by event organizers!
The main added value ofemail invitationsis the automation of personalization. Using their guest list, organizers can now send an email containing the guest's first name, as well as specific information such as their flight number, table number, room number, or the time of a meeting or workshop they will be attending.
By achieving a sufficient level of personalization, invitations will become more human,encouraging your gueststo respond more often and more quickly before and after your event. By improving your response rate, you can then adapt your logistics and reduce your costs ahead of the event.

Personalizing invitation and reminder emails is far from being your only tool!
Digital event servicesprovide you with a range of innovative communication tools designed to enhance your participants' experience, even before the event.
For example, the mobile app for your event can be rolled out several months in advance. You can then send your guests an email announcing that a mystery speaker or workshop will be revealed on your app on a specific date. This will encourage your guests to download the app and join your event's future community. All that's left to do is maintain it until the big day, and beyond...