An event is much more than just a fleeting encounter. It is a starting point for exchanges and opportunities that can develop long after the event has ended. Here's why it's essential to maintain and nurture your network after the event:
• Get the most out of your event: organizing an event takes time and money, so if your participants can stay engaged after the event, it's an added bonus that will help reinforce the messages you wanted to convey over time.
• Maximize the impact of the event: The exchanges and connections made during the event shouldn't come to an abrupt end. Maintaining your network allows you to prolong the momentum you've created.
• Create professional opportunities: A well-maintained network can lead to collaborations, partnerships, or business opportunities.
• Value and retain participants: By staying in touch, you show that you value your community, which strengthens engagement and loyalty.
• Prepare for future events: An active and engaged network makes it easier to promote future events and ensures better participation.
• Develop a strong brand image: A dynamic and well-moderated community helps establish your credibility and reputation in your industry.
Summary:
1. Send news to your community
2. Use the chat and forum modules
3. Use the app again for a future event
As you may have already realized, a mobile app is the best way to maintain a community of participants created during the event. However, this remains a major challenge for event organizers: how to maintain and nurture the connections that have been created?
Thanks to a mobile app, you can post content after your event and alert your participants with a push notification.
This notification, which is less redundant than an email, will encourage your participants to check out your latest post.
First, you need to make it clear to your participants that the event continues on the dedicated app. Tell them about the content to come and the features they will still have access to after the event. This announcement can be made during the event, at the end of a conference , for example.
Once the event is over, your news feeds must engage your participants so that they don't get bored with the app. To do this, vary the information and diversify your communication by offering tips and tricks, for example!
Your news can also be posted by different parties! For example, give your partners access so they can promote their business on your app. On the one hand, you provide them with a new communication channel. On the other hand, you diversify the topics covered in your news.
But in addition to the relationship that the organizers will have been able to build with the participants—which is essential—the relationship that may have developed between the participants themselves is just as important. With an app during events, and in particular with the networking module, networkingmodule, new connections were made, and these need to be nurtured.
Four modules seem appropriate for this: chat and forum, surveys, and feedback.
• First, thanks tothe chat module, participants will be able to continuecommunicating, sending documents, and sharing moments. Since the transition between professional and personal networks can be difficult, having an app is the perfect way to continue building relationships.
• The Forum or social wall module is also worth considering when you want to encourage group communication and knowledge transfer. With a forum, participants can freely ask questions on a specific topic, and others can comment and debate. This creates a genuine support network, much to the delight of your participants!
Interactive polls and feedback are an excellent way to engage your community after an event. After a successful event, it is essential to gather participants' impressions in order to identify what worked and what can be improved.
• Thanks to surveys or feedback integrated into your app, you can ask targeted questions about the organization, conference content, or services offered. By involving participants in the evolution of your event, you value their opinion and strengthen their engagement.
• In addition, feedback feedbackcreates a dialogue between the organizer and participants, promoting continuous improvement and anticipating expectations for future editions.
Once you deploy your event app, it remains available and accessible to all your participants. Engage your participants to give them a unique and unforgettable experience. They will remember you for months to come thanks to your mobile app!
Do you organize the same event every year? With Appcraft, your app can be reused as often as you like. And if your event evolves, you can add any modules you want or remove those you no longer need. It's faster, more economical, and more convenient for both you and your participants!
Connect with your audience, provide them with new information, and pique their curiosity through your app. No need to make them download a different one every year—it will serve as their guide during the event, and they'll keep it for the rest of the year to communicate with other participants and stay up to date with the latest news!
