A press trial involves making a product, service, or experience available so that a journalist, content creator, or influencer can:
• Actually test it
• Discover its features
• Evaluate its quality
• Talk about it in an article, post, video, or report
Press trials generate authentic coverage based on real-life experiences.
What press trials bring to an organization:
• Greater and more credible media visibility
• Spontaneous and unpaid content
• Better understanding of the product by the press
• Accelerated brand awareness
The press review transforms the way your product is perceived:
• Authenticity: the opinion comes from a journalist, not an advertisement
• Increased credibility: the test is experienced, explained, and compared
• Rich editorial content: photos, videos, detailed feedback
• Impact on brand awareness: a single article can reach thousands of readers
• Engagement: the public trusts a real test more
AppCraft enables you to orchestrate these press trials with seamless logistics and digital tools to centralize everything.
AppCraft centralizes the entire press trial process:
• Personalized registration page for journalists & influencers
• Automated selection of relevant profiles (category, region, sector)
• Management of shipments, tracking, and product returns
• Complete tracking: shipment date, receipt, testing period, return
• Digital press repository: product sheets, HD visuals, videos, sales pitches
• Automated emails : confirmation, reminders, return requests
• Integrated feedback collection: reviews, quotes, ratings, comments
• AppCraft dashboard: coverage, published articles, statistics
Your press trial campaign becomes clear, measurable, and professional.
With AppCraft, you can manage the entire post-testing phase:
• Automated feedback collection (feedback, quotes, ratings)
• Publication of experience replay, if video test
• Provision of a complete media space
• Follow-up of interview requests
• Statistics on impact : published articles, mentions, reach
• Tracking of downloads (HD photos, press kits, etc.)
Your press trial continues to generate visibility long after the initial test.
