Podcasts are the must-have communication tool for fall 2021! Really?
Last week, Le Monde even decided to publish an article on "Clubhouse," an app specializing in podcasts. The creators of this idea? Two Silicon Valley experts who decided to focus entirely on live oral conversations that can be listened to by multiple people. Unlike its counterparts, Clubhouse does not allow exchanges via messages, photos, or videos 🚫. No text or comments! Everything happens through the sound of your voice 🗣.
With this "latest rising star of social media," you can become a podcast host! Just find a topic, open a chat room, and you're ready to go. But you still need to be sponsored to download the app... 😓 However, for the lucky few, it's possible to host your own culinary, literary, or other show with a single click.
Today, connecting with others through voice is highly sought after in times of health crises and widespread isolation. Listening to strangers talk about topics that interest us is becoming increasingly stimulating 🤓
Firstly, it is important to distinguish between the two types or objectives of corporate podcasts:
• The first use of podcasts is "internal" in the sense that this audio format can be used for internal communication within a company: audio newsletters, messages to wish each employee a happy birthday, meeting minutes, etc. There are many possible uses for this format, which is becoming increasingly popular, particularly since the rise of remote working 👩💻👨💻.
• The second, which we can call "external" here, is an external, B2C communication tool that is mostly used to tell a story, often in a long format. We often cite the examples of luxury brands and the success of their podcasts featuring industry experts or giving a voice to loyal customers.
A corporate radio station is a great way to inform employees in a different way. It is an innovative internal communication channel that can be used to highlight a brand's identity, storytelling, and sense of belonging. Each podcast must have a specific objective.
• Unlike a live performance or other event event, podcasts can often be consumed at any time by the participant. There is no need to set aside a specific slot in your schedule. You can listen to it in the morning while showering or while preparing dinner in the evening. Therefore, to reach a wider audience, it is advisable to allow podcasts to be downloaded or made available continuously. 🎧.
• A podcast is regular, enriched content that will allow you to maintain contact with your customers and attract new prospects by promoting it on your networks. It is an asset in your content marketing strategy and boosts your conversational marketing 📊.
• This format is audio. This means that it engages a different sense than your newsletters, blogs, or other written content. Sound is ideal for conveying your emotions or intentions to the listener. You can finally use irony without fear of your words being misinterpreted. Your voice will say it for you (normally)! A little bonus? People often remember what they hear better than what they read 🧠.
• This format is innovative. Even though podcasts have been very popular lately, few companies have gotten into them. But there's nothing stopping you from doing so! It requires relatively little equipment, costs less than video, and is innovative in the eyes of B2B listeners. So don't hesitate!
A podcast can help you grow your business and make it more visible and attractive. But only if you know how to do it right.
To do this, Tracktl can assist you, from creating your editorial strategy to recording and distributing podcasts via their hosting platform. The added bonus? You can create a real corporate radio station by inviting your employees to create their own music programming. This will make them more likely to listen to your podcasts, which will even become a regular event! 🤗
