Case study
Expression Group Agency - 27th Neurology Conference
27th Rencontres de Neurologie with Expression Group: 1,773 attendees, account-free platform, badge check-in, interactive floor plan, and lead gen.
Event background
The 27th Rencontres de Neurologie marks the second collaboration between AppCraft and this medical conference.
The event targets a broad medical audience, with a strong need for accessibility and ease of use.
Since registrations were handled upstream by the client, the AppCraft platform was used as the central event experience tool, including only the attendees who had already registered, with no added friction.
Event goals
- Deliver a simple, smooth, self-service digital experience for all attendees
- Make navigation and access to content easy, with no technical barriers
- Showcase exhibitors and sponsors through visible, high-performing formats
- Optimize on-site flow management with scanning and badges
- Offer engagement tools with no identification requirement
- Ensure strict GDPR compliance suited to the medical context
The AppCraft solution
AppCraft has deployed an open, authentication-free event platform, designed for a less tech-savvy audience, while integrating advanced features for management, engagement, and partner promotion.
The solution delivered:
- Smooth agenda browsing over three days, with no account creation
- Effective sponsor visibility from the moment attendees open the event management software (pop-up + mobile banner)
- Fast check-in with scanning, color-coded badges by attendee category
- An interactive, clickable map to make getting around the venue easier
- Easy speaker management, with sessions and content freely accessible
- Paid lead generation for exhibitors, with measurable results
- Anonymous quizzes, with no personal data collected
- Simplified GDPR management, with bulk data deletion when the platform closes
- A direct link to the partner area, hosted on the organizer's own website
Event results in figures
- attendees
- 1773
- speakers
- 126
- workshops
- 95
- quizzes
- 6
The project in pictures
Features used
Modules used
- Event website
- Schedule
- Speakers & presenters
- Check-in
- Badge
- Lead Generation App
- Engagement (anonymous quizzes)
- Statistics and reports
- Exhibitors & vendors
- Workflow
Our first collaboration with AppCraft went very well. We're delighted with the support we received and love the solution, which helped us modernise our event!
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