Relive our event – How to create a brand experience around the 2024 Olympic Games
Summary:
– Design memorable events using the Olympic Games theme.
– Discover ideas to engage your community before, during, and after the Olympic Games.
– Benefit from feedback from event professionals.
Summary:
• 1 Associate your company with the positive image of the Olympic Games
• 2 Digital technology at the service of an international gathering.
• 3 Promote energy and environmental efficiency
• 4 The 2024 Olympic Games and participant nurturing strategy
On September 13, 2017, the French capital won the bid to host the 2024 Olympic Games. Between the new infrastructure and the economic and ecological costs of such a competition, no one could have missed this news.
The world's largest sporting competition will therefore take place in our country. By then, we can reasonably expect that the COVID-19 crisis will be behind us and that B2B events will have regained momentum and reinvented themselves.
Okay, but what does this mean in practical terms for B2B event organizers?
First and foremost, sport is about bringing people together and fostering a positive spirit. It is this spirit and unity that organizers must capture.
As Schneider Electric has demonstrated with its organization of the Paris Marathon, affiliating with such an event allows you to conveya positive, modern, and innovative brand image.
To do this, you don't necessarily need to sponsor the event itself: you can simply organize a series of events related in some way to the competition, either in person in person, mixed or digital.
The festive atmosphere of the competition and the values of sport will give your company a positive image. Not only among your customers and the general public, but also among your employees.
There is no doubt that linking your events to the Paris 2024 competition can help you maximize the ROI of your events.
Whatever the size of your organization, this is an opportunity not to be missed. It's up to you to adapt the format of your event to the resources at your disposal.
You could hire a private box, organize an after-work event or a meal at the end of the major competition days.
If you want to motivate your employees, you can also organize viewing sessions for one or more notable events during team-building days or seminars, or set up an online platform for predictions and games with gamification and prizes.
In addition to conveying a positive image to the stakeholders you have already identified within your organization, the Paris 2024 competition can be seen as a significant networking opportunity for your organization.
However, from both an ecological and health perspective, event networking needs to be reinvented!
Digital technology is playing an increasingly important role in this transformation. It enables the creation of comprehensive, multi-platform solutions that minimize travel and allow an international audience to interact despite the distance.
The competition will bring together decision-makers from all over France, but also from the rest of the world.
So don't hesitate to identify the different profiles that may interest you. Invite them to your various digital and in-person events. The competition will be a good excuse to justify your invitation and get in touch with these different profiles.
An event striving for zero carbon: This has long been a marketing argument.
However, a fundamental shift has been underway since last year and is set to gain momentum between now and the 2024 Olympic Games. This activist and committed event is no longer a utopian dream, and the means already exist to limit polluting emissions before, during, and after your event.
Before the event:
• 100% paperless registration
• Replacing paper with digital media
• Setting up responsible travel plans with low-carbon transportation options
• Using a centralized solution without third-party equipment to scan your guests
During the event:
• Sorting and recycling waste generated
• Implementing food recovery solutions (doggy bags, etc.)
• Providing charging stations for your participants' electric bike batteries.
After the event:
• Sending digital thank-you notes.
Based on the marketing practice of lead nurturing, which involves offering high-quality content to your prospects and customers throughout the year in order to build a lasting relationship of trust.
The same applies to your participants, and organizing an event of this scale is a particularly relevant opportunity to offer your guests video and/or digital content to create a community and maintain it over time!
All media can be integrated into your participant nurturing strategy. A clever mix will give you an exceptional ROI:
• Feature articles
• Your commitments to eco-responsibility
• Podcasts
• Digital highlights
• A white paper...
It's up to you 😉 You have four years to implement a responsible and innovative strategy! The goal? To unite your community around a high value-added event!
Find out what the main sources of greenhouse gas emissions are for your events. Our carbon simulator analyzes your answers to highlight the areas where you can make the biggest difference by reducing your carbon footprint.
Thanks to our advanced simulator, each detected emission is converted into a targeted strategy, guiding you towards the most impactful interventions for a significantly reduced carbon footprint.
