How can corporate events boost recruitment and internal mobility?

A sunny Sunday afternoon. The living room of your apartment. A well-deserved brunch with friends. Someone rings the doorbell.
The stranger is holding several signs and invites you to read his message:
🪧 First sign: “I’m sorry to tell you that your company is no longer attractive; it can no longer recruit.”
🪧 Second sign: “Of your goal of 10 hires in Q1, only 4 were made.”
🪧 Third sign: “And more than 20% of your longest-serving and most loyal employees have left the company in the last six months.”
🪧 Last sign: “Given your relatively poor performance this semester, I regret to inform you that…”
You slam the door on our unknown visitor. Beads of sweat are forming on your forehead. Is your performance on the line? Is your leadership being called into question? Will your company stagnate or fall behind?
Phew! Wake up! It was just a bad dream. And to ensure it never becomes a reality, AppCraft shares a few secrets to make 2023 the best year yet for your employer brand. At the heart of our strategy: using an event platform to help you create, organize, and manage unifying corporate events—such as seminars, annual conventions, award ceremonies, company performance briefings, and more—that will strengthen your employer brand.
So that attracting qualified candidates, retaining them, and turning your current employees into loyal ambassadors is no longer just a dream.
1. What is an event platform, what is its purpose, and how do you choose the right one?
2. Did you say “employer brand”?
3. 4 ways to use an event management platform to support your employer brand development goals

Whether it's a software solution or a developed website, agood event management platformwill help you organize, manage, and evaluate your events with ease. Because it focuses on the user experience of your participants and represents the image of your event, it guarantees its success, encourages audience engagement, and can even help you create a community around the event by promoting dialogue with participants on social media throughout the process.

Because digital media is becoming an increasingly dominant means of communication and meets the needs for flexibility and new ways of working expressed by employees, using an event platform will help you engage your audience through innovative communication tailored to their needs.
A good event platform will provide you with tools capable of distributing your content in an optimized manner on the web and with open access, using a variety of modules and features, such as interactivity, gamification, and registration, email marketing, etc.
The event platform that’s right for you should, above all,offerefficient and innovative communication options that are more advanced thanthe premium versions of basic webinar sites. To ensure your event runs smoothly, you’ll benefit from tools such as chat features, Q&A sessions, or a social wall.

When choosing your event platform, the first step is to identify your project’sobjectives, then determine your target audience and the format of your event: digital, in-person or hybrid.
In fact, depending on the format you choose for your event, your choice of event platform will vary and will focus on the availability of different features:
• The ability to deliver your content and manage participant engagement and interaction, for example, will be more important during an in-person event.
• In the case of a digital event, a range of more advanced features that provide comprehensive support for your event will likely be more appropriate.
Also be sure to review thetechnology offeredby the platform and verify that it functions properly. Get a feelfor the interfaceand check that it meets your needs: is ituser-friendly, intuitive, etc.?
Don’t skimp on data security by choosing an event management tool hosted in the country where your participants reside. This ensures higher-quality video streaming and compliance with theGDPR.
As the organizer of a digital event, you are responsible for your participants’ data and must ensure its security and appropriate use in full compliance with regulations. Ask yourself the following questions: Is the website secured with HTTPS? Where is the data stored? What country is the platform based in? Is it ISO 27001 certified? etc.
Finally, when it comes tothe visual and design aspects, be sure to check that the platform features responsive design—meaning it automatically adapts the display of your website’s pages to the screen it’s being viewed on, whether it’s a tablet, computer, or smartphone.
The abilityto customize the graphicsto match the colors of your event and your employer brand will help your candidates feel more immersed in your world, including the option to create consistent variations tailored to your communication channels (social media, replays, showcase websites, emails, etc.).

Employer branding is a strategic asset for a company's recruitment and internal mobility policy. It refers to the image that a company projects to its various audiences, starting with its employees, partners, and future candidates.
By drawing on the key elements of its DNA and ensuring that it is aligned with its true values, it attracts and retains talent over the long term. In recent years, statistics have consistently highlighted the strategic importance of a strong employer brand in talent retention and recruitment policies. In fact, 64% of the organizations surveyed consider improving their employer brand to be a key issue in their talent recruitment and retention strategy*.
Some figures to remember:
• 82%of companies said they had difficulty recruiting executives;
• 40%of permanent contracts were terminated within the first year of employment*;
• A strong employer brand increases the number of highly qualified applications by50%;
• 84% ofemployees consider leaving their company for another with a better reputation.**
However, there is no need to worry! Your recruitment and retention goals can be targeted through an effective internal communication strategy that focuses onorganizing memorable corporate events.
*makemycv.fr
**linkhumans.com

• Internal recruitment
Follow the example ofCrédit Agricolebank and bring your employees together for an internal mobility event to offer them new job opportunities in different branches.
Whether in person or online, as Crédit Agricole chose to do, we can provide youwithamatchmaking systemprior to the event to generate suitable proposals based on profiles, as well as anapplicationthat alerts you when a position is available and in which region it is located.
The results speak for themselves: Crédit Agricole case study

• Annual convention with your top management
If, likeGivaudan, you need to bring together your group's top managers from around the world for several days to discuss the company's vision, strategy, or future projects, AppCraf will help you organize an event that alternates between professional sessions and more relaxed moments, allowing your C-level executives to start the year on a stronger footing.
Take a look at the custom features developed by AppCraf for Givaudan and the results achieved following the event: Givaudan case study

• Corporate seminar
Need to organize a convention that brings together thousands of people to discuss your company's major objectives and areas of development?
Like theBPCE groupand its 2,500 employees, do you need help creating a graphic charter that is 100% in line with your image or enabling participants to interact via a social wall?
Read our BPCE case study now to get inspired by the solutions and modules that were offered to them.

• Awards Ceremony
Is team morale slipping? Do you want to reignite engagement and rekindle your employees’ enthusiasm? Why not host an awards ceremony modeled after theHeavent Awards, heldannuallyatthe Heavent Meetings trade show in Cannes? During this ceremony, an audience and a jury of professionals vote for the best events of the year across several categories.
AppCraft can provide you with a mobile app open to everyone to follow the Awards, or a simple tool with a custom design featuring the program, project descriptions, sponsors, and the Awards jury… the possibilities are endless! Take a look: Heaven Awards client case study.