A sunny Sunday afternoon. The living room of your apartment. A well-deserved brunch with friends. Someone rings the doorbell.
The stranger is holding several signs and invites you to read his message:
🪧 First sign: "I'm sorry to tell you that your company is no longer attractive; it's struggling to recruit."
🪧 Second sign: "Of your target of 10 hires in Q1, only 4 have been achieved."
🪧 Third sign: "And more than 20% of your oldest and most loyal employees have left the company in the last six months."
🪧 Last sign: "Given your relatively poor performance this semester, I regret to inform you that..."
You slam the door on our stranger. Beads of sweat form on your forehead. Is your performance at stake? Is your management being called into question? Will your company stagnate or fall behind?
Haaa! Wake up! It was just a bad dream. And to make sure it never becomes a reality, AppCraft is sharing a few secrets to make 2023 the best year ever for your employer brand. At the heart of our strategy: using an event platform to support you in creating, setting up, and managing corporate events that bring people together—seminars or annual conventions, awards ceremonies, information sessions on company performance, etc.—which will strengthen your employer brand.
So that attracting qualified candidates, retaining them, and turning your current employees into loyal ambassadors is no longer just a dream.
1. What is an event platform, what is its purpose, and how do you choose the right one?
2. Did you say employer brand?
3. 4 ways to use an event platform to achieve your employer brand development goals
Whether it's a software solution or a developed website, agood event management platformwill help you organize, manage, and evaluate your events with ease. Because it focuses on the user experience of your participants and represents the image of your event, it guarantees its success, encourages audience engagement, and can even help you create a community around the event by promoting dialogue with participants on social media throughout the process.
Because digital technology is becoming an increasingly important means of communication and meets the needs for flexibility and new ways of working expressed by employees, using an event platform will help you engage your audience through innovative communication tailored to their needs.
A good event platform will provide you with tools that can optimally distribute your content on the web and make it freely accessible, using a variety of modules and features, such as interactivity, gamification, registration management registration, emailing, etc.
The event platform that suits you best should therefore offerefficient and ingenious communication options that are more advanced thanthe premium versions of basic webinar sites. To ensure your event runs smoothly, you will benefit from tools such as chats, Q&A sessions, and social walls.
To choose your event platform, the first thing to do is identify your project'sobjectives, then determine your target audience and the format of your event: digital, physical or hybrid.
Depending on the format you choose for your event, your choice of event platform will vary and focus on different features:
• For example, the ability to convey your content and aggregate the management and interactivity of your participants will be more important during a physical event.
• In the case of a digital event, a series of more advanced features that can support your event in a comprehensive manner will undoubtedly be more appropriate.
Also, be sure to review thetechnology offeredby the platform and verify that it works properly. Familiarize yourself withthe interfaceand check that it meets your needs: is ituser-friendly, intuitive, etc.?
Don't skimp on the issue of data security by choosing an event platform hosted in the country of residence of your participants. This will ensure higher quality video streaming andGDPR compliance.
As the organizer of the digital event, you are responsible for your participants' data and must ensure that it is secure and used appropriately in full compliance with regulations. Ask yourself the following questions: Does the website use HTTPS? Where is the data stored? What is the platform's country of origin? Is it ISO 27001 certified? etc.
Finally, when it comes tographics and design, remember to check that the platform has a responsive design, i.e., that it can automatically adapt the display of your site's pages to the screen on which they are being viewed, whether it is a tablet, computer, or laptop.
The abilityto customize the graphicsto match the colors of your event and your employer brand will allow your candidates to immerse themselves more fully in your world, with the possibility of obtaining consistent variations adapted to your communication media (social networks, replays, showcase website, emails, etc.).
Employer branding is a strategic asset for a company's recruitment and internal mobility policy. It refers to the image that a company projects to its various audiences, starting with its employees, partners, and future candidates.
By drawing on the key elements of its DNA and ensuring that it is aligned with its true values, it attracts and retains talent over the long term. In recent years, statistics have consistently highlighted the strategic importance of a strong employer brand in talent retention and recruitment policies. In fact, 64% of the organizations surveyed consider improving their employer brand to be a key issue in their talent recruitment and retention strategy*.
Some figures to remember:
• 82%of companies said they had difficulty recruiting executives;
• 40%of permanent contracts were terminated within the first year of employment*;
• A strong employer brand increases the number of highly qualified applications by50%;
• 84% ofemployees consider leaving their company for another with a better reputation.**
However, there is no need to worry! Your recruitment and retention goals can be targeted through an effective internal communication strategy that focuses onorganizing memorable corporate events.
*makemycv.fr
**linkhumans.com
• Internal recruitment
Follow the example ofCrédit Agricolebank and bring your employees together for an internal mobility event to offer them new job opportunities in different branches.
Whether in person or online, as Crédit Agricole chose to do, we can provide youwithamatchmaking systemprior to the event to generate suitable proposals based on profiles, as well as anapplicationthat alerts you when a position is available and in which region it is located.
The results speak for themselves: Crédit Agricole case study
• Annual convention with your top management
If, likeGivaudan, you need to bring together your group's top managers from around the world for several days to discuss the company's vision, strategy, or future projects, AppCraf will help you organize an event that alternates between professional sessions and more relaxed moments, allowing your C-level executives to start the year on a stronger footing.
Take a look at the custom features developed by AppCraf for Givaudan and the results achieved following the event: Givaudan case study
• Corporate seminar
Need to organize a convention that brings together thousands of people to discuss your company's major objectives and areas of development?
Like theBPCE groupand its 2,500 employees, do you need help creating a graphic charter that is 100% in line with your image or enabling participants to interact via a social wall?
Read our BPCE case study now to get inspired by the solutions and modules that were offered to them.
