The end-of-year internal/corporate event is an important moment for companies. It is an opportunity to take stock of the past year and start the new one in the best possible conditions.
This is a key moment to convey a unifying message, thank your employees for their hard work, and even announce your new global strategy. But end-of-year events are also, above all, an opportunity for companies to bring their employees together for a festive and convivial occasion. This helps to strengthen the bond between participants.
Getting together at a corporate event is always a fun occasion, and meeting face-to-face after a long period of isolation will be greatly appreciated.
However, don't limit yourself to simply organizing a cocktail party. Instead, create an experience and make your event a unique opportunity to communicate your message to your audience.
But how can you create this unique experience for participants while meeting your corporate communication needs?
To make your end-of-year party a success, think beyond a simple cocktail reception. A modern event solution allows you to create a truly immersive experience that is consistent with your message and brand image.
Call on technology experts who specialize in events!
An event—whether internal or external—is always a showcase for your company. Consistency in your message and brand universe is essential in every interaction between you and your target audience. Inconsistency is costly: it muddies your message and loses your target audience.
At Appcraft, adding a logo is not synonymous with customization. That's why we work with our clients to build white-label, tailor-made mobile solutions that reflect who you are. Promote immersion in your brand universe or wherever you want to take your participants.
In the run-up to your event, this event platform acts as a mobile compass for participants and also becomes a powerful communication tool for you. A unique platform accessible to all (no download required), it will be the common thread running through your event.
No need for 40 different tools/service providers to organize an evening event. Whether it's creating or sending invitations, tracking registrations, communicating, checking in arrivals on the day, or even finding places and ways to interact with your audience, everything is done from our progressive web app.
Benefits for ORGANIZERS:
• Customized graphic charter/white label
• Communication support before, during, andafter the event Secure and reliable all-in-one event solution that won't let you down
• Dashboard for tracking registrations/attendance in real time
• Integration of complex content via AppCraft possible
Benefits for USERS:
• Compass allowing them to find their personalized agenda, news feed, social wall, event information, participant directory
• Networking opportunities (chat, social wall, appointment scheduling, etc.)
• Place to meet and exchange ideas ahead of the event—to start the experience as early as possible!
Beyond allowing you to convey a message to your employees, your event should also be an opportunity to build relationships and enjoy a convivial moment among colleagues.
But how can I make my end-of-year event a unique experience that is both festive and unifying for participants?
When we think of the holiday season, we immediately think of Christmas gifts, Christmas trees, but above all, essential music such as Mariah Carey.
Celebrating Christmas at work is an opportunity to spend an unforgettable moment with colleagues. And music plays an essential role in this.
Music brings people together. It is a universal art form that unites and brings participants together. After all, everyone listens to music!
Musical entertainment always brings good cheer and helps create a unique experience for your end-of-year event. It is also an opportunity to strengthen your corporate culture by creating shared memories among your employees.
With more than 800 events under their belt, Tracktl has established itself as one of the key players in the corporate events sector. True specialists in musical entertainment, they have developed a wide range of entertainment options:
• Collaborative playlist: Let your participants co-create the playlist for their event by adding and voting for their favorite songs. A social wall allows photos, messages, and the playlist to be shared.
• DJ: The DJ mixes the tracks recommended by the guests for a Christmas party that reflects your style.
Live band: Participants choose together the songs to be performed live by the band.
• Blind test: Challenge your guests' musical knowledge as they compete in teams or solo.
Karaoke: Participants sing along to their favorite Christmas hits (and Mariah Carey's famous song 😉).
Bonus features for ORGANIZERS:
• Offers that can be adapted to suit your needs (before, during, and after the event);
• Physical activities that can be adapted for your digital events;
• White label interface customization and a tailor-made selection of music for the playlist, as for the Blind Test;
• Personalized support for tailor-made, turnkey activities;
• Activities that can be integrated into the media of your choice (website/event platform).
The advantages for USERS:
• Discover dynamic, innovative, and fun musical entertainment;
• Fun and intuitive solutions (no app to download);
• Become a real part of their event and the musical atmosphere.
To address the issue of social distancing, Tracktl has developed its offerings to provide hybrid musical entertainment. Today, it is possible to provide entertainment both in person and digitally.
As you can see, using a digital tool for your physical (or hybrid) events has several advantages. These include:
Maximizing the number of participants by communicating in advance (teasers, exchanges between participants, networking, themed workshops, etc.)
Saving time thanks to centralized management of invitations, communication before, during, and after the event, and check-in. And all this while having real-time visibility on the progress of your project.
Create and integrate activities that will entertain and engage your employees directly on the platform.
Engage your participants so that they are no longer mere spectators, but key players in their event.
Leaders in their field and collaborating together for several years now, AppCraft's solutionsAppCraft and Tracktl integrate perfectly with each other to provide you with the essential support you need to ensure your end-of-year event runs smoothly.
And if you still have doubts about what Tracktl can do for you, find out how Boursorama brings its employees together with musical entertainment.
hello@appcraft.fr or call 09.72.51.22.90 ☎️




