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Case study

Leclerc Travel Fair 2025

The inaugural Salon Leclerc Voyages: 718 visitors, 78 exhibitors, and 7,940 lead scans powered by a mobile-first PWA featuring an agenda, notifications, and an interactive floor plan.

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List of exhibitors at the Voyages E.Leclerc fair with categories, booths, and filters in the event app

Event background

The Salon Leclerc Voyages is the first fair organized by Leclerc Voyages, designed from the start for a 100% mobile experience through an AppCraft PWA.

The event brought together 718 attendees (excluding exhibitors and employees) around conferences, an exhibitor area, and an interactive map, with a strong focus on autonomy and smooth operations on the day, despite network constraints.

Event goals

  • Create a smooth, engaging first edition for Leclerc Voyages
  • Offer a simple, intuitive mobile experience
  • Showcase exhibitors and encourage business exchanges
  • Generate qualified leads for exhibitors on the day
  • Ensure maximum autonomy for the organizing and exhibiting teams

The AppCraft solution

AppCraft deployed a fully customized mobile-first PWA platform that centralized the entire event experience: content, interactions, exhibitors, and visitor journeys.

The solution delivered smooth exhibitor management, a gradual activation of spaces, and strong on-site lead generation, while giving the client plenty of autonomy in managing and running the event.

Event results in numbers

participants (excluding exhibitors and staff)
718
exhibitors
78
exhibitor staff
287
visitor scans performed by exhibitors
7 940

The project in pictures

  • Program of the Voyages E.Leclerc fair conferences with plenary sessions, times, and locations in the mobile app
  • Push notifications encouraging attendees to visit exhibitor booths in the Voyages E.Leclerc mobile app
  • Home screen of the Voyages E.Leclerc mobile event app with access to conferences, notifications, exhibitors, and the fair map

Features used

AppCraft modules used

  • Mobile-first PWA (no download)
  • Customizable home page (client's own graphic design)
  • Program & conferences
  • Targeted push notifications
  • Exhibitor module
  • Multi-staff management for exhibitors (custom fields: attendance, dates, parking, etc.)
  • Exhibitor activation links and automated reminders
  • Visitor scanning / exhibitor lead generation
  • Custom badge generation (exhibitor logo)
  • Interactive fair map

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