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Case study

Made in Hainaut 2026 Fair

5,549 attendees, 267 exhibitors, website redesign, visitor registration, check-in, attendance tracking, and 902 lead scans.

Event background

The Made in Hainaut Trade Show is a major economic event held every two years at the Porte du Hainaut. The event brings together businesses, institutions, economic partners, and visitors to promote the local economy.

Following an initial collaboration focused on visitor registration and on-site sign-in, AppCraft was asked to participate in this new edition to support acomplete overhaul of the event’s digital platform.

The goal was to create a modern, scalable, and easily manageable website while simplifying the visitor experience and optimizing on-site operations.

Event goals

  • Modernize the fair's digital image;
  • Make visitor registration easy;
  • Automate badge generation and badge control;
  • Streamline welcome and check-in operations;
  • Give the organizing teams more autonomy;
  • Showcase exhibitors to visitors;
  • Enable exhibitors to efficiently collect qualified contacts;
  • Simplify on-site registration on the day of the event.

The AppCraft solution

For the 2026 edition, AppCraft has rolled out a comprehensive program covering the entire participant journey.

The project included:

  • A complete redesign of the event website;
  • Custom pages with videos, carousels, image galleries, and editorial content;
  • Autonomous content management, letting the organizing teams edit certain pages directly;
  • A visitor registration form with automatic QR code badge generation;
  • An on-site check-in solution;
  • Simplified handling of last-minute registrations with a dedicated form;
  • An exhibitor showcase built into the website;
  • An exhibitor area linking to the client's business platform for detailed exhibitor management;
  • Setup of lead generation tools used by exhibitors during the event;
  • Delivery and installation of on-site equipment (computers, printers, phones) in partnership with Néoloc.

The management of exhibitor applications and registrations was still handled by the client via an external form embedded directly into the website using an iframe.

Event results in numbers

attendees
5549
exhibitors
267
event days
2
lead scans
902

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